Logo Statistics Everyone Should Know in 2024
Posts by Kelly IndahAugust 17, 2023
Every well-known business has a logo which allows consumers to instantly recognize the brand and individual products.
A logo is effectively an introduction to a brand and a way to ensure people remember the brand.
The majority of businesses take the time to create a logo.
It’s more than just an image or even something that helps to identify the company.
A well-designed logo can be beneficial for a business in several ways:
Emphasizes The Business
Any logo can draw positive attention to a business.
Logos are graphic images and that’s one of the first things most people see.
In the modern digital world attention spans are generally short, a logo captures the attention better than words.
They say a picture tells a thousand words and it’s true.
Creates Brand Recognition
When you add your logo to everything you do it will quickly be recognized as representing your business.
That means people will see the logo and recognize your brand, boosting your profile and potentially improving the number of sales you make.
Builds Trust
The more a logo is seen the more trustworthy people perceive it to be.
After all, if your logo is everywhere you must have plenty of satisfied customers.
That inspires new customers to trust your business.
Key Statistics
If you’re still not convinced about the benefits of a logo then check out the following logo statistics:
- 75% of customer say they recognize a brand by its logo
- 59% of consumers would buy a new product simply because they recognize the logo
- Customers will recognize a logo once they have seen it between five and seven times
- 60% of shoppers avoid unattractive logos
- 40% of fortune 500 companies have some blue contained in their logo
- 65% of small businesses pay as much as $500 for a logo
- Apple & nike are the top-ranked company logos
- 43% of fortune 500 logos use all caps
- 42% of consumers believe a logo reflects the company personality
- 60% of millennials assume the experience will remain the same from a specific brand
Top Logo Statistics in 2024
1. 75% Of Customer Say They Recognize A Brand By Its Logo
A logo is generally easier to see and faster to identify than a business name or any other business identification.
Research even shows that the human brain can process an image approximately 60,000 times faster than it can process words.
While the visual style of a company letterhead can help people identify it, only 60% of people will recognize a business from its style and just 45% will recognize a brand color.
In contrast, 75% of people recognize a logo instantly.
(Zippia)
2. 59% Of Consumers Would Buy A New Product Simply Because They recognize The Logo
Market research shows that 59% of people buy products with a recognizable logo.
The logo identifies the product and instantly tells the customer who has made the item.
A well-established logo is easily recognizable and the customer will instantly feel confident about purchasing the product, simply because they know and trust the brand.
It’s worth noting that while 59% of people will buy a new product simply because of the logo, an impressive 85% of people will stay loyal to a business if they like their brand and logo.
(Finances Online)
3. Customers Will Recognize A Logo Once They Have Seen It Between Five And Seven Times
A recent study illustrated some interesting facts about logos.
Specifically that 30% of people notice a logo before anything else and 36% of people remember a brand because of the logo.
Impressively, anyone can view a logo as little as five to seven times and will recognize it when they see it again.
That means, you just need to get your logo in front of people half-a-dozen times to build your following. Just make sure it’s a good logo.
In many cases, simple is better. The McDonald’s logo is so simple that four-year-olds recognize it.
(Zillion Designs)
4. 60% Of Shoppers Avoid Unattractive Logos
In many cases a logo is proudly displayed on a product.
That means, consumers will be displaying the business logo, whether it’s on clothing or a kitchen appliance.
When you consider it that way it’s not surprising that 60% of people will avoid products with unattractive logos.
It’s not just that they won’t feel comfortable with the logo on display.
An unattractive logo suggests a brand that doesn’t put the maximum effort into their products.
In short, consumers lose faith in the brand before they even try it.
That’s why it’s so important to get the right logo design.
(Zippia)
5. 40% Of Fortune 500 Companies Have Some Blue Contained In Their Logo
The majority of consumers confirm that the color of a logo makes a big difference.
The right color is memorable and stands out.
In short, it increases the chances of consumers remembering your logo and, therefore, your brand.
Research shows that red is commonly considered to be the best color for logos.
However, marketing experts believe blue is the right color.
That’s why 40% of the biggest companies in the world, on the Fortune 500, have blue in their logo.
It’s because blue is generally seen as a stable and secure color, qualities that most brands want to promote in their products.
Interestingly, despite consumer opinion, black is the next most popular color after blue, with red following behind black.
(Research Gate)
6. 65% Of Small Businesses Pay As Much As $500 For A Logo
It’s possible to create your own logo for free using dedicated software.
It’s also possible to use a freelance service, such as Upwork or Fiverr.
There are an abundance of logo designers on these sites, allowing a logo to be generated for very little.
The decision regarding where the logo is designed often comes down to cost.
65% of businesses say that $500 is reasonable for a logo.
A further 20% would spend $1,000 on a logo, while 15% of businesses would spend more than $1,500.
Of course, some businesses spend considerably more. S
ymantec spent $1,280,000 on their logo, it’s the most expensive design ever created.
You don’t need to spend a fortune to create a high-quality recognizable logo.
Nike’s logo is distinctive, simple, and cost them just $35.Coca-Cola’s logo cost nothing!
(99Designs)
7. Apple & Nike Are The Top-Ranked Company Logos
The biggest brands tend to have the most recognizable logos. This is partly because they are well-established.
However, a lot of the top ranking comes from the fact that their logos are present everywhere. It’s difficult not to like and recognize them.
Apple tops the list as the most popular logo.
In a recent ranker survey it collected 2839 votes; Nike was close behind with 2418 votes and, surprisingly, Mercedes came in third with 1658 votes.
Other surveys have confirmed Apple has the top spot, although McDonald’s, Coca-Cola, and even Starbucks are close behind.
What is interesting is, despite the popularity of the Apple logo, 94% of the world’s population recognizes the Coca-Cola logo!
(Ranker)
(Strategic Factory)
8. 43% Of Fortune 500 logos Use All Caps
Color is important in a logo. But, so are the words, specifically the style they are written in.
It appears that the biggest businesses find all caps the most appealing staff, with nearly half of all businesses choosing this option.
12% of businesses prefer to mix upper and lowercase letters. Just 7% use only lowercase.
However, the biggest brands, such as Apple and Nike don’t use words in their logos.
In fact, 9% of the biggest global businesses avoid using words in their logos.
This isn’t true for all businesses, studies show the most popular type of logo is one that includes a brand symbol and the company name in a distinctive font.
Of the biggest companies that do use words, 73% of them use the Sans Serif font.
It looks professional and is easy to read.
9. 42% Of Consumers Believe A Logo Reflects The Company Personality
Choosing a logo is a personal decision.
The logo is often created at the same time as the company, meaning it is a reflection of what the business creator visualizes the business becoming.
When you see it that way it’s easy to see why 42% of people believe a logo shows the personality of a business.
This can have a big effect on their decision whether to use a brand or not.
After all, if the business doesn’t take itself too seriously, the logo will reflect this and be more fun than serious.
(Study Finds 2020)
10. 60% Of Millennials Assume The Experience Will Remain The Same From A Specific Brand
Logos can be used on any product, including t-shirts, paper cups, and even cell phones.
A good logo is versatile enough to work with any product.
That’s why McDonald’s can put its logo on a t-shirt and people will wear it.
The reason isn’t because the logo looks great, it’s because the consumer trusts the brand and is proud to be associated with it.
The latest studies show that millennials are particularly demanding shoppers.
60% of them expect the product quality to remain the same across products from the same brand.
That’s worth noting if you’re producing an array of products. Just one lower-quality product can negatively affect brand perception.
(Social Media Today & Study Finds)
Why The Right Logo Matters
The right logo will give your business an advantage over your competitors.
It tells your customers you’re a quality brand and encourages them to stay loyal.
It also reflects your personality which, to many modern shoppers, is an important consideration when choosing a product and a brand.
A bad-looking or poorly conceived logo is likely to put consumers off purchasing your products.
That’s why you need to take some time when creating your logo.
Logos Of The Future
Many businesses will change their logo every ten years. That’s the average logo lifespan.
Of course, in most cases the logo will only change slightly. After all, change it too much and people will no longer recognize it!
However, periodically upgrading a logo is a good idea as it reminds consumers of your presence and allows you to embrace the latest technology.
One of the biggest changes that is likely to happen in the near future is a move toward cleaner and clearer logos, specifically ones that use fewer graphics and colors.
This will help to ensure they look good on screens as well as on products and paper.
It’s also likely that animation will find its way into logos.
You’ve probably already seen it in some logos, such as Netflix and Google. These lend themselves perfectly to digital screens and hold consumer attention for longer.
Dynamic logos are also increasingly popular.
These are logos that change certain details for different events.
Google is perhaps the most famous of these as the images behind or next to the Google logo change regularly.
This allows them to be easily recognized while adopting current events.
Summing Up
Logo statistics make interesting reading, especially if you are considering designing or redesigning a business logo.
The key to getting it right is to keep your logo simple.
That will make it easier for consumers to remember it and, assuming you have a good brand reputation, will convince them to purchase your products.
It’s also worth getting professional help despite the cost.
Your logo will represent your business for years to come, it makes sense to get assistance with the design and get it right the first time.
Don’t forget, a logo should reflect your business and your values.
If you want to be taken seriously the logo needs to be serious.
This will enable you to use it in all your marketing campaigns and get the best possible results.