The global economy has witnessed a transformative shift with the rise of remote and freelancing jobs.
Among the platforms that have played a substantial role in shaping this landscape, Fiverr stands out as one of the pioneering platforms connecting freelancers and clients worldwide.
This online marketplace offers various services, commonly known as “gigs,” from graphic design to programming and marketing.
Freelancers, identified as “sellers,” can benefit immensely from understanding Fiverr statistics.
These statistics offer valuable insights into the demand trends, popular gig categories, pricing, user growth, and on-demand services.
Aside from freelancers, clients referred to as “buyers” can enhance their decision-making process by studying these statistics.
Curious about the latest Fiverr statistics and other interesting facts about this online platform for freelancing jobs?
Let’s find out in this article.
Key Statistics
- There are 4.3 million active buyers and roughly 830,000 active sellers on Fiverr.
- Fiverr has over 550 gig categories.
- Website Design on Fiverr is a high-paying job in the US, with a $700 maximum price earned.
- Spend Per Buyer (SPB) on Fiverr reached $262 in March 2023, with 4% YOY growth.
- Fiverr’s Gross Merchandise Volume (GMV) exceeds $1 billion in 2021, up from $699 million the prior year.
- In Q2 2023, Fiverr’s revenue ranged from $88 million to $90 million.
- 55% of Fiverr’s revenue was from repeat buyers in 2020.
Top Fiverr Statistics in 2024
1. The Number of Active Buyers on Fiverr Exceeded 4 Million
Fiverr is a renowned online freelancing platform that has established a substantial and diverse community encompassing buyers and sellers.
This dynamic platform connects individuals seeking specific services with those offering skills and expertise.
As of Q1 2023, there are 4.3 million active buyers on Fiverr, with a 0.3% year-over-year growth.
In terms of sellers, approximately 830,000 freelancers are offering various gigs.
Here are the numbers of Fiverr active buyers from 2017 to 2023 to see the platform’s user growth:
- Fiverr active buyers reached 1.8 million in 2017
- Fiverr active buyers reached 2.0 million in 2018
- Fiverr active buyers reached 2.4 million in 2019
- Fiverr active buyers reached 3.4 million in 2020
- Fiverr active buyers reached 4.2 million in 2021
- Fiverr active buyers reached 4.28 million in 2022
- Fiverr active buyers reached 4.3 million in 2023
(Fiverr, Sell Courses Online)
2. Fiverr.com Recorded 61.2 million Total Visits in July 2023
The Fiverr website attracts various visitors, including freelancers and clients.
These individuals visit the website to offer services or find the most suitable service providers.
As of July 2023, Fiverr.com has 61.2 million total visits, up from 58.9 million the previous month.
Among all countries accessing the website, the United States is the dominant contributor, responsible for over 22% of the overall traffic.
Below are the five leading countries that sent the most desktop traffic to the Fiverr website in July 2023:
- Fiverr users from the US contributed 22.68% of the website’s desktop traffic
- Fiverr users from Pakistan contributed 8.24% of the website’s desktop traffic
- Fiverr users from India contributed 7.08% of the website’s desktop traffic
- Fiverr users from the UK contributed 5.66% of the website’s desktop traffic
- Fiverr users from Bangladesh contributed 3.87% of the website’s desktop traffic
(SimilarWeb)
3. Spend Per Buyer (SPB) Increased to $262 in March 2023, with 4% Year-Over-Year Growth.
According to Fiverr’s Q1 2023 Report, the platform continues to observe a surge in high-value spenders within the marketplace.
The annual spend per buyer (SPB) is the second driver of the platform’s revenue growth.
The robust patterns of using and spending consistently contribute to the reinforcement of the overall cohort behavior.
In March 2023, the amount of spend per buyer within Fiverr witnessed a year-over-year increase of 4%, reaching a notable value of $262.
Among the buyers who invested over $10,000 in 2022, the majority remained active throughout Q1 2023, despite macroeconomic challenges.
This shows that their customers’ shift in freelance investment approach from cost optimization rather than cost reduction.
Let’s take a look at the amount of spend per buyer (SPB) from 2017 to 2023:
- Spend per buyer on Fiverr in 2017 grew to $119
- Spend per buyer on Fiverr in 2019 grew to $171
- Spend per buyer on Fiverr in 2021 grew to $242
- Spend per buyer on Fiverr in 2023 grew to $262
(Fiverr, Sell Courses Online)
4. There Are Over 550 Gigs Categories on Fiverr
At present, Fiverr offers an extensive selection of over 550 categories.
Sellers can create around seven to 30 gigs.
As the seller’s rank advances, they can showcase more gigs. These gigs encompass a diverse array of skills and job specifications.
When creating gigs, freelancers categorize their services in the most suitable category.
(Sell Courses Online)
5. Website Design is One of Fiverr’s Highest-Paying Jobs in the US
Some freelance services or gigs require more specialized skills, expertise, and intricate tasks, leading to higher payments due to their complexity, while others demand time and effort.
Based on the latest data, Website Design is one of the highest-paying jobs on Fiverr in the United States.
This side hustle has a $700 maximum price earned.
Here are some of Fiverr’s highest-paying jobs in the United States by maximum price earned:
- Website Design has the potential to earn up to $700
- Social Media Manager has the potential to earn up to $675
- Proofreading and Editing have the potential to earn up to $660
- CV, Cover Letter, and Resume Writing has the potential to earn up to $600
- Website Building has the potential to earn up to $580
- 3D and 2D Modeling has the potential to earn up to $550
- Business Consulting, Social Media Advertising, and Graphic Design have the potential to earn up to $700
(CNBC)
6. Presentation Design Has the Highest Average Price, Amounting to $231
Among the gigs on Fiverr, the following has the highest average prices per hour:
- Presentation Design has an average price of $231 per hour
- Website Building has an average price of $128.90 per hour
- Website Design has an average price of $105.70 per hour
- Business Consulting has an average price of $98.10 per hour
- Social Media Manager has an average price of $93.70 per hour
- 3D and 2D Modeling has an average price of $65.20 per hour
- Web Development has an average price of $63 per hour
- Video Editor has an average price of $58.40 per hour
(CNBC)
7. Fiverr Forecasted a Revenue of Around $355 Million in 2023
The report shows that Fiverr’s revenue in Q2 2023 ranged from around $88 million to $90 million, showing a 4-6% year-over-year growth.
The projection for the fiscal year 2023 indicates an expected revenue range of approximately $355 million to $365 million, with a 5-8% YOY growth.
Below are Fiverr’s annual revenue from 2017 to 2023:
- In 2017, Fiverr’s revenue amounted to $52.11 million
- In 2019, Fiverr’s revenue amounted to $107.07 million
- In 2021, Fiverr’s revenue amounted to $297.66 million
- In 2023, Fiverr’s revenue amounted to $355 million
(Fiverr, Sell Courses Online)
8. In 2020, Fiverr Obtained 55% of Its Revenue From Repeat Buyers.
Buyers who consistently receive high-quality services are more likely to become repeat buyers.
In 2020, a significant portion of Fiverr’s revenue came from repeat buyers, accounting for 55%.
These repeat buyers contribute to the platform’s ongoing success by generating revenue and creating a sense of community and loyalty.
Let’s see Fiverr’s revenue share from repeat buyers:
- In 2017, about 55% of Fiverr’s revenue was from repeat buyers
- In 2018, about 57% of Fiverr’s revenue was from repeat buyers
- In 2019, about 58% of Fiverr’s revenue was from repeat buyers
- In 2020, about 55% of Fiverr’s revenue was from repeat buyers
(Backlinko)
9. The Annual Fiverr Gross Merchandise Volume (GMV) Reached $1.02 Billion in 2021
The Gross Merchandise Volume (GMV) provides insights into the total value of transactions processed on the platform, reflecting its overall financial performance.
Fiverr’s GMV defines the collective value of services acquired.
In 2021, Fiverr’s GMV grew to $1.02 billion, increasing from $699.3 million the prior year.
North America emerged as the region with the highest GMV share, accounting for 57%.
(Sell Courses Online, Backlinko)
10. The Core Audiences of the Fiverr Website are Millennials and Gen Zs, Aged 18-44
Younger to middle-aged generations, aged 18-44, are the primary audience of the Fiverr website.
Over 80% of Fiverr.com’s visitors are from these age groups.
Here is the age distribution of Fiverr.com’s core audiences in July 2023:
- 25.77% of Fiverr.com’s audiences are 18-24 years old
- 36.12% of Fiverr.com’s audiences are 25-34 years old
- 19.08% of Fiverr.com’s audiences are 35-44 years old
- 10.42% of Fiverr.com’s audiences are 45-54 years old
- 5.51% of Fiverr.com’s audiences are 55-64 years old
- 3.10% of Fiverr.com’s audiences are 65 years old and above
(SimilarWeb)
Conclusion
Fiverr statistics are a powerful tool for assessing the platform’s performance, user growth, and market trends and making informed decisions to enhance user experience and drive growth.
These data related to revenue, GMV, and pricing trends offer insights into the financial health of Fiverr and its ability to generate income.
Today, the number of Fiverr users is in a consistent state of growth.
The platform has an extensive selection of gig categories from sellers.
Moreover, the platform observes a notable presence of high-value spenders within the marketplace.
Additionally, Fiverr has a growing annual revenue and revenue shares from repeat buyers.
That’s all about the latest Fiverr statistics.