The rise of the digital era has changed how individuals and companies approach professional tasks.
Freelancing has become a substantial avenue for people seeking online jobs.
Fiverr is a prominent online freelance marketplace that illustrates the transformative impact of remote work and the freelancing world.
It operates as a dynamic hub that connects freelancers and service providers with clients across roughly 160 countries worldwide.
This article delves into the distribution of Fiverr users by country, highlighting the impact on the freelance industry.
The popularity of Fiverr varies in different nations, reflecting the local demand for freelance services and the prevalence of digital work culture.
Do you want to know Fiverr users by country in 2024 and the latest statistics about this online marketplace platform for freelance? Just continue reading.
Key Statistics
- Fiverr has more than 4 million buyers and about 830,000 sellers.
- 22.68% of Fiverr’s desktop traffic was from US users in July 2023.
- Around $154 million of Fiverr’s revenue was from the United States
- Buyers from the US, UK, Canada, Australia, and New Zealand, contribute 70% of Fiverr’s revenue.
- Buyers from Israel are responsible for 1.02% of Fiverr’s revenue in 2020, amounting to nearly $2 million.
- North America has the most substantial contribution to Fiverr’s Gross Merchandise Volume, accounting for 57%.
- Miami, Jacksonville, Tampa, Orlando, and Phoenix are some of the fastest-growing hubs for freelancers.
- Website Design is one of the highest-paying jobs on Fiverr, with a maximum price earned of $700.
Fiverr Users By Country in 2024
Freelancing has emerged as a crucial player in expanding traditional job opportunities.
Fiverr’s influence extends across continents, forming connections between a diverse array of professionals and clients.
It brings together people and businesses from both developed and developing nations.
Fiverr users can sign up as clients, commonly known as “buyers,” and freelancers, referred to as “sellers.”
Fiver in the Leading Markets
Recent data reveals that Fiverr is used by approximately 4.3 million buyers and about 830,000 sellers.
The United States leads the list in using the platform.
Fiverr users in the country spent over $2 billion on the platform in 2018, contributing 34% of the worldwide sum.
China followed the US, with an expenditure of $1.5 billion, and India took the third spot, with $1.1 billion.
Aside from being the top country in terms of Fiverr usage, the United States is also the leading country that sent the most traffic to Fiverr.com in July 2023.
Over 22% of the website’s core audiences are from the US.
What Country Uses Fiverr the Most?
Fiverr buyers and sellers who use the platform for freelancing work come from various nations worldwide.
The United States stands as the top user of Fiverr.
As of July 2023, Fiverr’s desktop traffic witnesses a significant contribution from users in the US, accounting for 22.68%.
Users from Pakistan, India, the United Kingdom, and Bangladesh also sent the most desktop traffic to the website.
Here are the countries that sent the most desktop traffic to Fiverr in July 2023:
- 22.68% of Fiverr’s desktop traffic was from users in the US
- 8.24% of Fiverr’s desktop traffic was from users in Pakistan
- 7.08% of Fiverr’s desktop traffic was from users in India
- 5.66% of Fiverr’s desktop traffic was from users in the UK
- 3.87% of Fiverr’s desktop traffic was from users in Bangladesh
How Does Fiverr Work?
Fiverr is an online platform for freelance work where people can offer and hire services known as “gigs.”
This platform covers various services and allows global collaboration between freelancers and clients.
Freelancers or “sellers” create profiles and list their skills and expertise, while clients or “buyers” search for services they need.
Buyers choose a gig, provide project details and instructions, place an order, and secure payment through Fiverr.
Sellers complete the work and deliver it to buyers, who can review and rate the services.
Once satisfied, the payment will be released to the seller.
Popular Gigs on Fiverr
The diversity of Fiverr users reflects a broad range of professional backgrounds.
Creative fields such as writing, graphic designing, and digital marketing hold a strong presence on the platform.
Moreover, technical expertise like programming, IT, and development has also found its niche on Fiverr.
Here are some of the popular gigs on Fiverr:
- Proofreading and Editing – involves checking documents for mistakes like grammar, spelling, and punctuation marks and improving the writing’s quality, clarity, and organization. Payment for proofreading tasks is around $0.33 to $1 for every 100 words.
- Virtual Assistant – involves administrative, creative, and technical tasks for individuals or businesses. These tasks include managing emails, scheduling appointments, social media management, research, data entry, and customer support. Sellers who provide five to six hours daily can make about $5 to $15 per hour.
- Designing Book Covers – involves creating visual artwork for book covers. Designing includes selecting appropriate imagery, font, and text and creating a visually appealing composition. Sellers with previous successful book cover projects can earn around $100 to $250 per book cover.
Highest-Paying Job on Fiverr in the US
In 2020, Fiverr revealed that freelancers had accumulated $1 billion in earnings on the platform since its inception.
After a year, it increased to $2 billion.
This signifies that within a year, the earnings have doubled.
Let’s take a look at the highest-paying job on Fiverr in the US:
- Website Design – has been paid as much as $700
- Social Media Manager – has been paid as much as $675
- Proofreading and Editing – has been paid as much as $660
- CV, Cover Letter, and Resume Writing – has been paid as much as $600
- Website Building – has been paid as much as $580
Fiverr’s Gross Merchandise Volume
Gross Merchandise Volume (GMV) provides insights into the amount of money spent on a platform.
Fiverr’s definition of GMV encompasses the overall value of services that were purchased through the platform.
In essence, GMV helps to see the financial activity and transactions on Fiverr.
In 2021, Fiverr’s collective GMV reached $1.02 billion, marking a significant milestone as the platform surpassed the billion-dollar mark for the first time.
Among the various geographical regions, North America made the most substantial contribution to GMV, accounting for 57%.
Fiverr Top Geographies by Gross Merchandise Volume
Below are Fiverr’s top geographies by GMV:
- 57% of Fiverr GMV came from North America
- 28% of Fiverr GMV came from Europe, the Middle East, and Africa
- 13% of Fiverr GMV came from Asia Pacific
- 2% of Fiverr GMV came from Latin America
Fastest-Growing Cities for Freelancers
Markets like Miami, Jacksonville, Tampa, Orlando, and Phoenix have become prominent as the fastest-growing hubs for freelancers.
Over the past five years, these cities have witnessed an average growth of 35% in their independent workforce population.
Their revenues increased by almost double, equal to 65%.
Freelancing in Texas
Texas has a substantial professional workforce that stands out.
San Antonio, Houston, and Dallas are Texas’ premier cities for freelancers.
Within these cities, professionals specializing in accounting, legal, and marketing command a significant portion of professional services work compared to the national average.
Furthermore, over 50% of independent professionals engaged in technical, creative, and professional services across Texas have observed an increase in revenues compared to prior years.
Tech-Focused Freelancers
Atlanta, Austin, Charlotte, Denver, Salt Lake, Raleigh, and Richmond (VA) embodies a collection of seven emerging destinations for freelancers with a tech focus.
These cities exhibit an above-average count of technical independent professionals, and their revenues contribute a higher share compared to other groups.
Roughly 462,000 independent professionals made these markets their base in 2021, generating around $17.6 billion in revenue.
Fiverr Revenue By Region
Buyers or clients in major English-speaking countries, including the US, UK, Canada, Australia, and New Zealand, contribute 70% of Fiverr’s revenue.
Based on Fiverr’s report, out of Fiverr’s total revenue of $297.66 million in 2021, about $154.36 million was from the United States.
Here are Fiverr’s revenue by region in 2021:
- $154.36 million of Fiverr’s revenue came from the United States
- $77.02 million of Fiverr’s revenue came from Europe
- $38.44 million of Fiverr’s revenue came from the Asia Pacific
- $2.86 million of Fiverr’s revenue came from Israel
- $24.99 million of Fiverr’s revenue came from the rest of the world
The following are the shares of Fiverr’s revenue by region in 2020:
- Buyers from the US are responsible for 53.14% of Fiverr’s revenue in 2020, amounting to $100.7 million.
- Buyers from Europe are responsible for 25.5% of Fiverr’s revenue in 2020, amounting to $48.33 million.
- Buyers from the Asia Pacific are responsible for 12.04% of Fiverr’s revenue in 2020, amounting to $22.81 million.
- Buyers from Israel are responsible for 1.02% of Fiverr’s revenue in 2020, amounting to $1.94 million.
- Buyers from the rest of the world are responsible for 8.29% of Fiverr’s revenue in 2020, amounting to $15.71 million.
Conclusion
The distribution of Fiverr’s users across different countries shows how the platform has significantly changed the outlook of freelancing.
This emphasizes the role of digital connections in overcoming geographical limitations, language barriers, time zone differences, and cultural norms.
Fiverr enables people to utilize their skills and promotes a network of collaboration.
As the platform continues to improve, its impact on the freelancing industry can reshape how professionals and businesses interact in the digital era.
According to the latest data, the United States uses Fiverr the most.
The country is responsible for more than half of the platform’s revenue.
Likewise, more than a quintile of the website’s visitors came from the US. That’s all about the Fiverr users by country in 2023.