Streaming services became popular since people love watching videos, movies, and series.
If you ask someone who spends time on movie marathons and binge-watching, they are very familiar with Netflix.
This subscription-based streaming service is one of the most popular and leading entertainment services worldwide.
People spend an average of 3.2 hours daily watching different movies and TV series on Netflix.
Have you ever wondered how many subscribers Netflix has in 2025? Let’s find out.
How Many Subscribers Does Netflix Have in 2025?
Many people nowadays describe their ‘relaxing time’ as lying in cozy beds while watching several movies, documentaries, films, and TV series during rest days.
The most popular and preferred video streaming service is Netflix. About 47% of people in the US prefer Netflix over other streaming services.
If this streaming platform is preferred by many people all over the world, how many subscribers does Netflix have in 2023?
According to the latest report, Netflix subscribers are expected to exceed 251 million in 2023, up from 230.75 million in Q4 2022. This shows an 8% increase from the previous year.
The number of Netflix subscribers has steadily increased over the years.
However, from Q4 2021 to Q2 2022, the subscriber count experienced a downward trend from 221.84 million subscribers to 220.67 million.
It loses around 1.17 million paying subscribers due to price competition among other streaming platforms, inflation, recession, and shutdown of service in Russia.
In the third quarter of 2022, the number of Netflix subscribers recover, reaching 223 million.
Number of Netflix Subscribers
Let’s take a look at the number of paid Netflix subscribers every fourth quarter of the year:
- Netflix recorded 21.6 million paid subscribers in Q4 2011
- Netflix recorded 30.36 million paid subscribers in Q4 2012
- Netflix recorded 41.43 million paid subscribers in Q4 2013
- Netflix recorded 54.48 million paid subscribers in Q4 2014
- Netflix recorded 70.84 million paid subscribers in Q4 2015
- Netflix recorded 89.09 million paid subscribers in Q4 2016
- Netflix recorded 110.64 million paid subscribers in Q4 2017
- Netflix recorded 139.26 million paid subscribers in Q4 2018
- Netflix recorded 167.09 million paid subscribers in Q4 2019
- Netflix recorded 203.66 million paid subscribers in Q4 2020
- Netflix recorded 221.84 million paid subscribers in Q4 2021
- Netflix recorded 230.75 million paid subscribers in Q4 2022
- Netflix is forecasted to reach 251 million paid subscribers by the end of 2023
What Age Group Uses Netflix the Most?
Netflix provides a lot of libraries of movies and series applicable to a wide range of viewers.
However, statistics show that younger age groups use Netflix most, especially Millennials.
33% of Netflix users are Millennials, 26% are Generation X, 22% are Baby Boomers, and 18% are Generation Z.
What Region Has the Most Netflix Subscribers?
If you are thinking that the United States has the most Netflix subscribers, you are either right or wrong.
You are right because Netflix had the most subscribers in the US and Canada from the past years until Q4 2021.
You are also wrong because in Q4 2022, EMEA (Europe, Middle East, and Africa) surpassed the number of Netflix subscribers in the US and Canada.
Here are the numbers of Netflix subscribers in Q4 2022 by region:
- Netflix had 76.7 million subscribers in EMEA in Q4 2022
- Netflix had 74.2 million subscribers in the US and Canada in Q4 2022
- Netflix had 41.6 million subscribers in Latin America in Q4 2022
- Netflix had 38 million subscribers in the Asia-Pacific in Q4 2022
Netflix Plans and Pricing
Netflix offers plans to meet consumers’ needs. They vary depending on the consumers’ location. Subscribers are charged per month on the date they signed up.
Here are the Netflix plans in the US:
- Basic Plan with Ads at $6.99 per month – subscribers can watch HD movies on one supported smartphone or any device at a time. Movies are ad-supported in this plan.
- Basic Plan at $9.99 per month – subscribers can watch unlimited HD movies without ads on one supported smartphone or any device at a time.
- Standard Plan at $15.49 per month – subscribers can watch unlimited full HD movies without ads on two supported smartphones or devices at a time.
- Premium Plan at $19.99 per month – subscribers can watch unlimited ultra HD movies without ads on four supported smartphones or devices at a time.
Number of Netflix Viewers
The number of Netflix viewership worldwide continuously grew since people can watch movies on their smartphones during their available time.
In 2020, there were approximately 544 million Netflix viewers worldwide, acquiring an additional 67 million from the previous year.
Based on forecasts, there will be more than 692 million Netflix viewers in 2023 and is expected to reach 781 million after three years.
Below are the estimated number of Netflix viewers from 2020 to 2026:
- In 2020, there were an estimated 544.30 million Netflix viewers worldwide
- In 2021, there were an estimated 611.10 million Netflix viewers worldwide
- In 2022, there were an estimated 655 million Netflix viewers worldwide
- In 2023, there will be an estimated 692.10 million Netflix viewers worldwide
- In 2024, there will be an estimated 725 million Netflix viewers worldwide
- In 2025, there will be an estimated 754.70 million Netflix viewers worldwide
- In 2026, there will be an estimated 781.70 million Netflix viewers worldwide
Netflix Viewing Stats
According to research, about 22.4% of television viewing time accounts for Netflix streaming in 2022.
The platform’s paid subscribers are mostly Millennial women aged 18 to 34.
About 52% of its users are female, while the remaining 48% are male.
Netflix subscribers spent an average of 3.2 hours daily watching their favorite and the latest movies and series in 2020.
An hour of Netflix streaming consumes around 3 GB of data, consuming around 288 GB of data per month on Netflix.
Netflix Penetration Rate Per Country
Netflix is available in more than 190 countries worldwide. As of 2022, Australia has the highest Netflix penetration rate among other countries. 65% of Netflix users in the country used their Netflix subscription service.
The United Kingdom comes next with a 57% Netflix penetration rate.
Here are the five countries with the highest Netflix penetration rate in 2022:
- Australia – had a 65% Netflix penetration rate in 2022
- UK – had a 57% Netflix penetration rate in 2022
- US – had a 53% Netflix penetration rate in 2022
- Canada – had a 48% Netflix penetration rate in 2022
- France – had a 29% Netflix penetration rate in 2022
Netflix Libraries
Netflix subscribers will never have idle time with their viewing options, especially in countries with large collections of Netflix libraries.
Slovakia is known to have the largest Netflix Library, accounting for 7,436 titles. Bulgaria follows with 7,162 titles and Lithuania with 6,938.
Most Popular Netflix Original TV Series
The following titles are the most popular Netflix original TV series of all time:
- Stranger Things 4 – with 1,352,090,000 hours watched in its first 28 days of release
- Wednesday Season 1 – with 1,237,150,000 hours watched in its first 28 days of release
- DAHMER – Monster: The Jeffrey Dahmer Story – with 856,220,000 hours watched in its first 28 days of release
- Bridgerton Season 2 – with 656,260,000 hours watched in its first 28 days of release
- Bridgerton Season 1 – with 625,490,000 hours watched in its first 28 days of release
Conclusion
Netflix is the leading streaming service across 190-plus countries worldwide.
It is responsible for 8% of the world’s video viewing time.
Unfortunately, some countries do not support this streaming platform including China, North Korea, Russia, Crimea, and Syria.
Despite this, it still manages to have 230.75 million subscribers in 2022 and is expected to reach 251 million this year.
That’s how many subscribers Netflix has in 2025.