It’s harder than you think to build a real, engaged Instagram following these days. It used to be easy when Instagram was still relatively unknown, but ever since it has grown to exponential numbers, brands have been making the most of marketing to potential customers.
This means that it’s more challenging than ever to find your target audience and convince them to follow you. However, this doesn’t mean that it’s impossible. Let’s take a look at how to build a successful Instagram following this year.
1. Know Who to Target
One of the first things you need to learn is who is your target audience, and what it is they’re looking for. If you are a food page, for example, then they’re going to be looking for their next food hit, whether it’s to do with fitness food, travel food, or home cooking.
In saying this, though, we highly recommend that you become specialized in your niche. This means narrowing it down to one of the three examples above, not all of them. The more specific you are with your niche, the better a chance you have of getting real customers out of your target audience.
This is because there is so much content out there that if you’re not specialized, you’re going to sink right back into the crowd, and nobody will notice.
We recommend figuring out things like age range, location, and gender. You can use Instagram analytics to help you.
2. Upload Quality Content Regularly
What do you think Instagram influencers do every day to make sure that their audience is fed and satisfied? They post amazing content.
Every day is not an exaggeration. While you don’t necessarily have to have something ready to go on a daily basis, we do recommend choosing a frequency and sticking with it. For quality content, we suggest focused images that are clear and unique, original perspectives.
While you don’t just have to stick to once a day, we wouldn’t overdo it, either.
Having existing Instagram followers is nice because they’re going to help boost your credibility and attract even more people to your account. This is just one of the many reasons why it’s worth engaging with them.
You may be tempted to think that because they’re already following you, your work is done, and you don’t have to engage with them anymore. However, the opposite is true – to keep them around and interested, you need to show them that you’re willing to interact.
One of the easiest ways to do this is to ask a question in the captions section and then respond to any replies in the comments.
4. Be Hashtag Unique
There are hundreds of thousands, if not millions of hashtags out there, just waiting to be used on the right content. And when we say right content, we aren’t using that term loosely – it has to be a perfect match.
If your hashtags don’t align properly with your content, then it’s going to be very difficult to grow your Instagram following. This is because you’ll get a lot of people finding your content that aren’t even that interested in it, because the hashtag that they searched had nothing to do with it.
If you choose your hashtags wisely, you can create a list that’s going to connect your content straight with your target audience, instantly increasing the chances that they like what they see and even give you a follow. Your Instagram page is only as strong as its hashtags, so put a reasonable amount of effort into figuring out which ones are best suited for your content.
5. Timing is Everything
When it comes to being on Instagram, timing is everything. This means that when you decide to post new content really matters. To figure out when you should be posting your content, you need to check out Instagram’s analytics that tells you when your target audience is online the most.
Once you know this, you can start posting when the majority of your audience is online. This means that they won’t miss your posts, and are more likely to interact with them. There’s no point putting a post up at a time when nobodies online – otherwise, it’ll just get lost amongst the millions of other posts out there.
6. Make an Awesome Bio
Not only do we recommend making the most of your bio, but we also recommend just having one in the first place. Not everyone chooses to have a bio, and this could actually be what’s holding them back from having a large Instagram following.
Your Instagram bio is the ideal place to show the world who you are with very few characters. We suggest that you welcome new followers by telling them a little bit about yourself, and summarizing your brand and what it’s all about. Feel free to throw a couple of emoji’s in there as well to keep things exciting.
7. Tell a Story
There’s a lot to be said for powerful Instagram photos, but it’s also worth checking out the caption as well. You’ve got a lot of space in the caption to connect with your followers, and if you use it the right way, this could be your gateway to gaining new ones.
From sharing a funny anecdote to talking about emotional moments of failure and success, a photo caption is a perfect place to get real and show your community that you care enough to share.
8. Create a Theme
If you’ve taken our advice on board already and started creating awesome content, go you! You’re definitely on your way to creating a unique page on Instagram that people are going to get excited about.
Another thing you can do to really boost your chances of success is to create your own theme. Of course, the theme that you choose is going to be different depending on which niche you’re in, but anything from choosing similar colors to posting a quote every two posts will help give your profile a bit of personality.
It’s going to take a bit of time to see a real difference in your following, but if you’re serious about it, we recommend using these helpful tricks and tips to get you ahead.