Live streaming has become more prevalent in the daily lives of billions of people across the globe.
Live streamers enjoy content like sports, games (walkthrough, playthrough, tutorials, etc.), news, movies, television, and all sorts of video content.
Live streaming is popular across all demographics but especially among the younger crowd.
In fact, a recent study revealed that 70% of Millennials watch live streaming videos weekly.
Live streaming among older generations has also increased by 50% over the past 12 months.
Live streaming is a growing industry that shows no signs of stopping for the foreseeable future.
Key Statistics
- 80% of content consumers today prefer live video over blogs.
- The global live streaming industry is worth $71.63 billion.
- North America has the largest share of the global live stream market.
- 90% viewing growth was seen in 2022 in the Asia-Pacific live stream market.
- It’s expected that live stream shopping events will generate $25 billion in revenues.
- Live streaming makes up 23% of global viewing time.
- Content consumers have spent billions of hours watching live streams on mobile apps.
- 49.7 % of Twitch users range in age from 25 to 34.
- Live streaming experienced a rise during and since the global pandemic.
- 45% of content consumers said they are willing to pay for live content from their favorite celebrities or athletes.
Top Live Streaming Statistics in 2025
1. 80% of Content Consumers Today Prefer Live Video Over Blogs.
This statistic reveals that most content consumers want to watch live videos more than they want to read blogs.
In fact, one survey showed that 80% of respondents said they would rather watch a live video stream from a brand than they would to read a blog from a brand.
(StartupBonsai)
2. The Global Live Streaming Industry Is Worth $71.63 Billion.
Based on the fact that we just found out that 80% of people prefer live video over blogs, these statistics should be no surprise.
According to data, the global live stream market is worth $71.63 billion (USD) as of 2023.
In 2022. It was worth $55.4 billion (USD) and is expected to grow at a CAGR of 29.30% over 2023-2032 where it’s expected to reach $559.62 billion (USD)
(Market Research Future)
Data shows that North America had the largest share of the global live stream market as of 2022 and it’s expected to stay on top through 2032.
Europe is second and Asia-Pacific regions are third in the race for the global market share of the live stream market.
(Market Research Future)
4. 90% Viewing Time Growth Was Seen in 2022 in The Asia-Pacific Live Stream Market.
Even though North America has and will hold onto the largest share of the live stream market, according to predictions, the viewing segment of the market increased by only 5%.
However, in the Asia-Pacific space, live stream viewing times accounted for 90% and LATAM showed 70%, both of which represent the largest viewing growth.
(Influencer MarketingHub)
5. In 2023, It’s Expected that Live Stream Shopping Events Will Generate $25 Billion in Revenues.
In terms of revenue generation, experts say that by the end of 2023, the live stream shopping sector will generate $25 billion in sales revenue.
This is to be expected with so many brands and influencers hosting live stream shopping events.
This is a fun, engaging, and fruitful way to engage your digital audience)
(Bloggingwizard)
6. Live Streaming Makes up 23% of Global Viewing Time.
At the global level, live streaming makes up 23% of total viewing time across content types.
Also, live video content analytics revealed that this content gets 27% more watch time than on-demand content.
That’s a huge revelation.
(Zippia)
7. Content Consumers Have Spent Billions of Hours Watching Live Streams on Mobile Apps.
A report published by Statista revealed that a massive 480 billion watch hours were spent in 2020 across mobile apps.
This represents a 35% rise from the numbers in 2019.
It’s obvious that watching live streaming content is popular and headed for future growth.
(AOV UP)
8. 49.7 % of Twitch Users Range in Age from 25 to 34.
Twitch is the best live streaming platform for serious gamers.
Twitch has a user base identifying as male of 79.79% and 20.21% that identify as female.
The age group that uses Twitch the most is the 25-34-year-old demographics.
Twitch also has a solid share of users aged 16 to 24 (22.3) and 35 to 44 (17.5%).
These figures drop off among those aged 45 to 54 (7.4%), 55 to 64 (1.9%), and over 65 (1.3%).
(DemandSage)
9. Live Streaming Experienced a Rise During and Since the Global Pandemic.
As you might expect, the live streaming content segment experienced a rise during and since the global pandemic.
In fact, Facebook live stream views rose by 239% between March and May 2020.
Twitch enjoyed an increase of 267% during the same period.
YouTube also saw a rise in views and hours watched of 14% and 111% respectively.
(StartupBonsai)
10. 45% of Content Consumers Said They Are Willing to Pay for Live Content from Their Favorite Celebrities or Athletes.
A significant 45% of content consumers admitted that they would be willing to pay for exclusive live streaming video content on demand from their favorite sports teams or performers.
We can see by this data that people want to see exclusive content from their favorite athletes and celebrities.
(Bloggingwizard)
11. 60% of Video Content Watchers Say They Conduct Online Searches when Watching Live Streams.
This data is great for marketers and brands because it means that live video content gets higher audience engagement.
While watching live streams, 60% of viewers said they conduct online searches related to the content of the video.
For comparison, 53% of those who watch on-demand video conduct searches and 48% while watching convention television.
(TechJury)
12. YouTube Experienced a Rise in Gaming Live Streams of 13%.
We discussed some data about Twitch, but this is how live gaming videos fared on YouTube.
Live gaming streams saw a 13% rise on YouTube in the first quarter of 2023 alone.
This made up 17% of all YouTube Live video content hours watched in total.
(Influencer MarketingHub)
13. 67% of Live Stream Viewers Cite Quality as The Top Factor in Livestreams.
Quality content cannot be stressed enough.
Quality articles, quality images, quality videos, and quality livestreams always hit a homerun for your audience.
In fact, in terms of livestreams, 67% of those who watch them say quality is the number one factor to them.
If your live stream is constantly buffering or has other tech issues for over 2 seconds, 6% of watchers will quit watching.
(Zippia)
14. 54% of Live Stream Creators Stream About Esports and Gaming.
The largest market of live stream among creators is the sports and gaming space.
In fact, 54% of live streamers create livestreams about Esports and gaming content.
For reference, 17% live stream about entertainment and another 9% about professional content.
(AOV UP)
15. TikTok’s Live Content Is Most Popular Among Users Aged 18 Ro 24.
Obviously, we can’t discuss live streaming without bringing TikTok into the discussion.
TikTok’s largest age demographic includes users aged 18 to 24.
Those who identify as male in this age group account for 17.9% of TikTok users and 23.8% identify as female.
(DemandSage)
16. 87% of Live Stream Watchers Prefer to Watch Video when It Has Behind-The-Scenes Footage.
Nowadays, behind-the-scenes footage for movies, shows, brands, companies, and other content is very popular.
In fact, a whopping 87% of people who watch live stream videos say they would prefer to view videos online if they had more behind-the-scenes footage.
(Startupbonsai)
17. 35% of Professional Marketers Use Live Streaming Video Content.
Data from 2018 revealed that 35% of professional marketers were using live stream video content.
Due to the growth, we see in these statistics, these marketers were a few years ahead of the game.
The same study that revealed this data also revealed that 63% were planning to increase their usage of live video content.
(Bloggingwizard)
18. Facebook Signed an Exclusive Deal for Its Users in Asia to Live Stream the La Liga Game, 2018.
Facebook is a global social media platform and therefore it caters to people all over the world.
In fact, this social media company signed an exclusive deal in 2018 to show all La Liga games over a three-season period for 348 million Facebook users in Asia.
(TechJury)
19. China Has the Largest Live eCommerce Segment.
According to statistics, 57% of live eCommerce users have hosted live shopping events which is the largest in the segment.
Also, in the United States and Europe, live shopping videos reach the highest number of attendees at 87%.
Groceries have the highest number of users at 54%.
(Influencer MarketingHub)
20. 79% of Professional Marketers Believe that Live Video Encourages Authentic Interactions.
According to 79% of marketing professionals in a survey, the top benefit of live streaming video content is that it encourages and generates more authentic interactions.
(Zippia)
21. Brands Are Expected to Spend in Excess of $100 Billion by The End of 2023 on Video Content.
The rise in popularity for video content of all kinds has given rise to answering the demand for it by brands.
Brands are expected to spend more than $100 billion (USD) on video content (including live stream) by the end of 2023.
(DemandSage)
FAQs
What Do I Need for Live Streaming Video Content?
To live stream video content, you’ll need a computer (desktop or laptop) or a mobile device with a camera and a microphone.
You also need to be internet-connected to create live streams.
You can also invest in lighting and a greenscreen if you plan to make livestream videos.
Which Live Streaming Platform Should You Use?
The platform you use to live stream your own video content depends on your goals and needs.
If you’re planning to make gaming live stream content, Twitch is a platform specifically designed for gamers.
However, you may also want to use YouTube as it’s popular with gamers as well.
Businesses often use Facebook Live to live stream content about their products or services.
This is an ideal way to educate your audience about your offerings and show them how they work.
How Should You Prepare to Live Stream?
Planning and preparation help live stream creators make better video presentations.
So, before you live stream, know and understand your content, test your equipment, and then you can promote your content.
Always have a backup plan in case of technical issues.
What Should You Live Stream?
The main purpose for live streaming is to engage and interact with your audience.
So, not only should you go live with your planned content, but you should also be ready to answer questions and respond to comments on the live stream chat and comments.
Stay positive and upbeat for the best results.
How Do You Troubleshoot Some Common Live Stream Issues?
Not all technical issues that arise in a live stream are impossible or time-consuming to remedy.
Here are some common issues you might encounter and how to fix them.
• Check your internet connection to make sure you have a strong signal.
• Lower your video resolution and bitrate.
• Close apps and programs running other than the one(s) you need for livestreaming.
• Restart your live streaming encoder if you’re using one.
These are a few quick fixes for common technical issues.
How Do You Monetize Your Live Stream?
Monetization often has requirements laid out by the streaming platform.
Otherwise, you can also make money by accepting donations from your viewers, engage in affiliate marketing, or partner with brands to promote their products and services during your livestream.
Overall, there are several ways to monetize your livestream, depending on the platform and your content.
Conclusion
These statistics about live streaming video have helped us to see its popularity, growth, and trajectory.
It’s not going to fade into the sunset any time soon.
If anything, we will likely see a massive uptake in the live streaming market over the next few years, some of which will happen in a matter of months.
After reading these live streaming statistics, we hope you have a better idea of the impact and effectiveness it has on the digital world.