TikTok has captured the attention of many people, especially the younger generation.
It became a cultural phenomenon, reshaping how people create and consume content.
Aspiring performers including dancers, singers, artists, educators, and comedians, have found their spotlight on this short-video platform.
Based on estimations, there are more than 1.6 billion TikTok users today.
Its app recorded over 3 billion downloads and penetrated roughly 30% of all social media users worldwide in less than four years.
Do you want to know about TikTok users by country in 2024 and other updated statistics about this popular social media platform?
Let’s find out.
- The United States has the most TikTok users, with 116.49 million users.
- Videos using the platform’s recording features can be up to 60 seconds long, while videos taken from users’ devices can be up to 3 minutes long.
- The country with the least number of TikTok users is the United Kingdom, with 20.31 million users.
- Indonesia has around 113 million TikTok users.
- TikTok had 1.67 billion monthly active users in Q1 2023.
- The average time spent on TikTok was 55.8 minutes in 2023.
- TikTok is most popular among younger age groups aged 18-34.
- As of July 2023, TikTok’s top content creator by number of followers is Khabane Lame, acquiring 161.5 million followers.
TikTok Users By Country in 2024
TikTok is a rapidly growing social media platform owned by ByteDance Ltd.
Users can create and share short-form videos, usually set to music or audio clips.
Aside from uploading short videos, users can broadcast live streams, allowing their followers and other users to engage with them in real time.
According to the most recent data, the United States has the most TikTok users by country in 2023, with 116.49 million users.
It is followed by Indonesia, with nearly 113 million users, and Brazil, with 84.13 million.
Videos on TikTok
Videos using TikTok’s recording features can be up to 60 seconds long, while videos taken from users’ devices can be up to 3 minutes long.
The popularity of this short video feature attracted other prominent social media platforms.
YouTube added YouTube Shorts, while Instagram and Facebook added Reels.
What Country Has the Most Number of TikTok Users?
The country with the most number of active users on TikTok in 2023 is the United States, with more than 116 million.
Indonesia, Brazil, Mexico, Russia, and Vietnam come next.
On the other hand, the country with the fewest TikTok users is the United Kingdom, with 20.31 million users.
Malaysia follows, with 20.07 million users, and Peru, with 18.05 million.
Number of TikTok Users By Country
Let’s take a look at the numbers of TikTok users by country as of April 2023:
- The United States has 116.49 million TikTok users
- Indonesia has 112.97 million TikTok users
- Brazil has 84.13 million TikTok users
- Mexico has 62.44 million TikTok users
- Russia has 51.24 million TikTok users
- Vietnam has 50.58 million TikTok users
- The Philippines has 41.43 million TikTok users
- Thailand has 41.06 million TikTok users
- Turkey has 31.03 million TikTok users
- Saudi Arabia has 28.37 million TikTok users
Number of TikTok Monthly Active Users
TikTok amassed a massive user base in different countries worldwide.
The latest report shows that the platform recorded 1.677 billion monthly active users in Q1 2023 and is forecasted to reach 1.80 billion by the end of the year.
Here are the numbers of TikTok monthly active users every Q4 of the year:
- There were 271 million monthly active users on TikTok in Q4 2018
- There were 508 million monthly active users on TikTok in Q4 2019
- There were 756 million monthly active users on TikTok in Q4 2020
- There were 1.21 billion monthly active users on TikTok in Q4 2021
- There were 1.60 billion monthly active users on TikTok in Q4 2022
Average Time Spent on TikTok
TikTok is known for its high engagement levels, and users spend a significant amount of time on the app due to its entertaining and addictive content.
Statistics show that the average time spent by users on TikTok in 2023 is approximately 55.8 minutes, up by 27.4 minutes in 2019.
Here are the average time spent by users on TikTok from 2019 to 2024:
- In 2019, the average time spent by users on TikTok was 27.4 minutes
- In 2020, the average time spent by users on TikTok was 38.6 minutes
- In 2021, the average time spent by users on TikTok was 45.3 minutes
- In 2022, the average time spent by users on TikTok was 52.0 minutes
- In 2023, the average time spent by users on TikTok was 55.8 minutes
- In 2024, the expected average time spent by users on TikTok is 58.4 minutes
What Age Group Uses TikTok Most?
TikTok has a broad demographic appeal, attracting users from various age groups. It became the primary source of entertainment and creative expression for many.
However, it is most popular among younger age groups, such as teenagers and young adults.
Statistics reveal that 71% of TikTok’s audiences are aged between 18 to 34 in April 2023.
Approximately 419.9 million users are 18 to 24 years old, and 354.8 million are 25 to 34 years old.
In the United States, most TikTok users are below 24 years old. About 60% are 16 to 24 years old, and 26% are 25 to 44 years old.
TikTok Users Demographics
Here is the list of TikTok users’ demographics worldwide as of April 2023:
- 20.9% of TikTok users are females aged 18-24, while 17.5% are males of the same age
- 17% of TikTok users are females aged 25-34, while 15.5% are males of the same age
- 8.1% of TikTok users are females aged 35-44, while 7.5% are males of the same age
- 4.3% of TikTok users are females aged 45-54, while 3.7% are males of the same age
- 3.1% of TikTok users are females aged 55 and older, while 2.4% are males of the same age
TikTok Users vs. Other Social Media Platform Users
According to the latest statistics, TikTok is the fifth most popular social media platform by number of users.
It has approximately 1.6 billion monthly active users as of 2023.
Facebook leads the list, with over 2.9 billion monthly active users, followed by YouTube, with nearly 2.6 billion.
Below are some of the leading social media platforms by user:
- Facebook reached 2.9 billion users
- YouTube reached 2.6 billion users
- WhatsApp reached 2.4 billion users
- Instagram reached 2.3 billion users
- TikTok reached 1.6 billion users
- WeChat reached 1.2 billion users
Leading Content Categories on TikTok by Hashtag Views
TikTok’s algorithm-driven “For You Page” ensures that users are exposed to a wide array of content.
Hashtag views showcased the diverse interest of users worldwide.
As of July 2020, “Entertainment” content recorded the most viewed category, with 535 billion hashtag views.
Second on the list is “Dance,” with 181 billion hashtag views.
The following TikTok content categories are the leading and most popular worldwide in July 2020:
- “Entertainment” – with 535 billion hashtag views
- “Dance” – with 181 billion hashtag views
- “Pranks” – with 79 billion hashtag views
- “Fitness/Sports” – with 57 billion hashtag views
- “Home Reno/DIY” – with 39 billion hashtag views
Top Content Creators on TikTok by Number of Followers
Numerous TikTok content creators have gained popularity for their engaging and creative content.
As of July 2023, the platform’s top content creator by number of followers is Khabane Lame, acquiring 161.5 million followers and 2.3 billion likes.
Here are the top five content creators on TikTok by number of followers as of July 2023:
- Khabane Lame – has 161.5 million followers
- Charli d’Amelio – has 151.1 million followers
- Bella Poarch – has 92.6 million followers
- Addison Rae – has 88.5 million followers
- MrBeast – has 85.3 million followers
Hashtags are significant in any social media platform to categorize specific content.
When users put hashtags in their captions, their content will be grouped, making it easier for other users to find and explore videos related to the hashtags.
Here is the list of the five most popular hashtags on TikTok:
- The most popular is #tiktok
- The second-most popular is #love
- The third-most popular is #funny
- The fourth-most popular is #memes
- The fifth-most popular is #followme
TikTok became one of the most used social media platforms worldwide due to its short-form videos.
The platform’s contents are engaging, easy to consume, and appealing to a broad demographic, especially to the shorter attention spans of modern audiences.
As of April 2023, the United States has the largest TikTok audience, with over 116 million.
Indonesia follows, with almost 113 million. On average, TikTok users spent around 55.8 minutes in 2023.
That’s all about TikTok users by country in 2024 and other exciting facts about this short-video app.