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Instagram Users: How Many People Use It in 2023?

Are you curious to know how many people use Instagram? This article is for you.
How Many People Use Instagram

Do you love taking photos and posting them online?

If so, I bet you love Instagram.

This platform allows users to upload and share Instagram-worthy photos, videos, reels, and stories with their followers and friends.

Aside from uploading and sharing, users can also react and comment on the posts of their friends and other public posts.

Since Instagram is a visual platform, many users can feast on beautiful photos and videos of beaches, mountain tops, fancy restaurants, food, and interesting events worldwide.

Wondering how many people use Instagram in 2023 and what other exciting facts about this photo and video-sharing platform?

Just continue reading.

Instagram Users: How Many People Use Instagram in 2023?

Instagram

According to the latest report of Business of Apps, Instagram has approximately 2.35 billion active users as of Q4 2022 and is expected to hit 2.5 billion in 2023.

Instagram is one of the most popular social networking platforms worldwide in terms of monthly active users.

It ranked fourth in January 2023, next to Facebook, YouTube, and WhatsApp.

It recorded over 2 billion monthly active users, similar to WhatsApp, while Facebook recorded 2.96 billion, and YouTube with 2.51 billion.

Instagram Users per Quarter

Instagram first surpassed 2 billion active users in the third quarter of 2021 and continuously grew to more than 2.3 billion in the fourth quarter of 2022.

Analysts believe that Instagram’s active users will exceed 2.5 billion by the end of 2023.

Here is a list of Instagram active users per quarter:

  • Instagram active users worldwide reached 1.37 billion in Q1 2020
  • Instagram active users worldwide reached 1.52 billion in Q2 2020
  • Instagram active users worldwide reached 1.63 billion in Q3 2020
  • Instagram active users worldwide reached 1.76 billion in Q4 2020
  • Instagram active users worldwide reached 1.83 billion in Q1 2021
  • Instagram active users worldwide reached 1.89 billion in Q2 2021
  • Instagram active users worldwide reached 2.01 billion in Q3 2021
  • Instagram active users worldwide reached 2.15 billion in Q4 2021
  • Instagram active users worldwide reached 2.21 billion in Q1 2022
  • Instagram active users worldwide reached 2.27 billion in Q2 2022
  • Instagram active users worldwide reached 2.34 billion in Q3 2022
  • Instagram active users worldwide reached 2.35 billion in Q4 2022

Instagram Monthly Active Users (MAU)

Instagram

Based on Statista, Instagram has an estimated 1.35 billion monthly active users in 2023, up from 1.04 billion three years ago.

It is expected that this platform’s MAU will reach 1.44 billion in the next few years, accounting for over 31% of internet users worldwide.

Below are the forecasted numbers of Instagram monthly active users from 2020 to 2025:

  • There were an estimated 1.04 billion Instagram monthly active users in 2020
  • There were an estimated 1.21 billion Instagram monthly active users in 2021
  • There were an estimated 1.28 billion Instagram monthly active users in 2022
  • There are an estimated 1.35 billion Instagram monthly active users in 2023
  • There are an estimated 1.40 billion Instagram monthly active users in 2024
  • There are an estimated 1.44 billion Instagram monthly active users in 2025

Age Distribution of Instagram Users

The age group that accounts for more than 60% of Instagram users worldwide in January 2023 is 18 to 34 years old.

On the other hand, the age group with the least users is 65 years old and above. It is not surprising that only a few old-aged people use this platform.

Here is the age distribution of Instagram users as of January 2023:

  • 8% of global Instagram users are 13 to 17 years old as of January 2023
  • 30.8% of global Instagram users are 18 to 24 years old as of January 2023
  • 30.3% of global Instagram users are 25 to 34 years old as of January 2023
  • 15.7% of global Instagram users are 35 to 44 years old as of January 2023
  • 8.4% of global Instagram users are 45 to 54 years old as of January 2023
  • 4.3% of global Instagram users are 55 to 64 years old as of January 2023
  • 2.6% of global Instagram users are 65 years and older as of January 2023

What Country has the Most Instagram Users?

Instagram

India has the most Instagram users worldwide, holding around 229.6 million Instagram users as of January 2023.

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The United States comes next with more than 143 million, and Brazil with over 113 million.

Here are the leading countries with the most Instagram users as of January 2023:

  • India has 229.55 million Instagram users as of January 2023
  • The United States has 143.35 million Instagram users as of January 2023
  • Brazil has 113.50 million Instagram users as of January 2023
  • Indonesia has 89.15 million Instagram users as of January 2023
  • Turkey has 48.65 million Instagram users as of January 2023
  • Japan has 45.70 million Instagram users as of January 2023
  • Mexico has 36.70 million Instagram users as of January 2023
  • The United Kingdom has 28.75 million Instagram users as of January 2023

Monthly Active Users of the Top Social Media Platforms

Instagram was the fourth most popular social media platform worldwide as of January 2023. It has approximately 2 billion MAU worldwide.

Let’s take a look at the most popular social media platforms worldwide with the number of monthly active users as of January 2023:

  • Facebook has about 2.958 billion MAU worldwide
  • YouTube has about 2.514 billion MAU worldwide
  • WhatsApp has about 2.000 billion MAU worldwide
  • Instagram has about 2.000 billion MAU worldwide
  • WeChat has about 1.309 billion MAU worldwide
  • TikTok has about 1.051 billion MAU worldwide
  • Facebook Messenger has about 931 million MAU worldwide
  • Douyin has about 715 million MAU worldwide
  • Telegram has about 700 million MAU worldwide
  • Snapchat has about 635 million MAU worldwide
  • Kuaishou has about 626 million MAU worldwide
  • Sina Weibo has about 584 million MAU worldwide
  • QQ has about 574 million MAU worldwide
  • Twitter has about 556 million MAU worldwide
  • Pinterest has about 445 million MAU worldwide

Instagram Advertising Reach

Instagram

According to Data Reportal, Instagram’s advertising reached 160 million lesser users in January 2023 than they could reach the previous year.

Its advertising audience in 2023 is around 1.32 billion users worldwide, while almost 1.48 billion users in the previous year.

Based on the potential advertising audience reach, here is Instagram’s estimated number of users from January 2021 to January 2023:

  • Instagram’s advertising reached an estimated 1.221 billion users worldwide in January 2021
  • Instagram’s advertising reached an estimated 1.287 billion users worldwide in April 2021
  • Instagram’s advertising reached an estimated 1.386 billion users worldwide in July 2021
  • Instagram’s advertising reached an estimated 1.393 billion users worldwide in October 2021
  • Instagram’s advertising reached an estimated 1.478 billion users worldwide in January 2022
  • Instagram’s advertising reached an estimated 1.452 billion users worldwide in April 2022
  • Instagram’s advertising reached an estimated 1.440 billion users worldwide in July 2022
  • Instagram’s advertising reached an estimated 1.386 billion users worldwide in October 2022
  • Instagram’s advertising reached an estimated 1.318 billion users worldwide in January 2023

Conclusion

Now you know how many people use Instagram in 2023, which is more than 2 billion active users.

Most of these users are millennials aged below 35 years old who love to enhance their photos or put some filters and animations before sharing them with their followers.

Instagram users spend an average of 29 minutes daily browsing, reacting, and commenting on the photos and videos of their friends, idols, crushes, and favorite content creators.

Today, the most-liked Instagram post is Lionel Messi’s iconic photo lifting the 2022 FIFA World Cup trophy, with 75.39 million likes.

Sources

BusinessofAppsOberloStatista
StatistaDataReportalDemandSage
StatistaIncreditoolsStatista
Statista
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