How Many Pictures are on Instagram

How Many Pictures are on Instagram in 2024?

How Many Pictures are on Instagram in 2024?

Instagram is a trendy social media platform that has revolutionized visual content sharing.

It was first launched as an instant photo-sharing app that allowed users to take pictures and share them with their followers in real time. 

However, Instagram has since expanded its offerings to include other forms of media, such as videos, memes, and infographics, making it a hub for visual communication.

According to recent statistics, Instagram has over one billion active users and more than 500 million daily active users who share billions of images and videos daily. 

Instagram has become one of the most influential social media platforms for businesses and individuals to build their brands and connect with their audiences.

Sharing visual content on Instagram requires a good understanding of the best practices and limitations on the number of images and videos you can post daily. 

Some best practices for sharing visual content on the platform include using high-quality images and videos, optimizing your post with relevant hashtags, and utilizing Instagram’s filters and editing tools to make your content stand out.

So, let’s see how many pictures are on Instagram.

How Many Pictures are on Instagram in 2024?


The popularity of Instagram has skyrocketed since its launch on October 6, 2010, with users uploading billions of pictures and videos over the years. 

Omnicore reports that as of today, 1,074 pictures are uploaded on Instagram every second, equivalent to 64,440 pictures per minute and nearly 4 million pictures per hour, 50 billion pictures shared overall

This statistic is a testament to the incredible volume of daily content Instagram users generate.

In total, it is estimated that 95 million pictures and videos are uploaded to Instagram daily.

This staggering number represents the massive amount of user-generated content on the platform. 

From vacation pictures and selfies to food snaps and inspirational quotes, Instagram is a place where people can share their life experiences with the world.

The growth of Instagram has been exponential, and it’s expected to continue in the coming years.

With more and more users downloading the app, the number of pictures and videos uploaded and shared on this social media platform will only increase. 

As a result, we can expect to see a constant stream of fresh and diverse content on Instagram, which will undoubtedly keep users engaged and interested in the platform.

Instagram is a force to be reckoned with in the social media landscape.

With its massive user base and the incredible amount of content that is uploaded every day, Instagram is a platform that offers something for everyone. 

Whether you’re a casual user who likes to scroll through pictures in your free time or a business owner looking to promote your products, Instagram is the perfect platform to showcase your creativity and connect with others.

How Many Pictures Can You Share on Instagram?


Instagram allows users to share up to 10 photos or videos in a single post, allowing them to tell a complete story or showcase a broader range of images or products.

This feature can be handy for businesses looking to showcase their products. 

They can share multiple photos in a single post, making it easier for customers to browse and find what they want.

To post multiple photos on Instagram, simply tap the “+” icon in the upper right corner of the app, and select “Post” from the list of options that appears. 

Then, select the “Select Multiple” option in the middle of the screen, and choose up to 10 photos or videos to include in your post.

You can rearrange the order of the photos or videos by pressing and holding on to the image you want to move and dragging it to a new position.

You can also add filters, captions, and location tags to each photo or video in the post.

Sharing multiple photos in a single post on Instagram can be a powerful tool for businesses, allowing them to showcase their products, highlight their brand’s unique features, and create visually compelling content that engages their audience. 

For personal users, it’s a great way to share multiple images from a vacation or other event, allowing them to tell a complete story and share more of their experiences with friends and family.

How Many Pictures Get Engagement?


It is essential to understand that Instagram has the highest engagement rates among all social media platforms.

Instagram posts receive more than seven times the engagement of Facebook posts. 

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On average, Facebook has an engagement rate of only 0.19%, whereas Instagram’s rate is 1.42%.

Twitter, on the other hand, has a much lower engagement rate of only 0.036%.

If you want to increase your exposure on Instagram, using relevant tags can help you achieve 79% higher engagement on your posts. 

It’s also important to know which types of pictures are likely to get higher engagement rates.

For example, photos with faces tend to get 38% more engagement.

According to data, the top five industries with the highest engagement rates on Instagram are higher education, sports teams, influencers, nonprofits, and alcohol. 

Generally, accounts with more active followers, likes, and comments have higher engagement rates.

Instagram’s algorithms work in this way.

Regarding post types, carousel posts have the highest average engagement rate of 1.05%, followed by photo posts at 0.88%.

Pre-recorded video posts have the lowest engagement rates at 0.55%, while live videos tend to have higher engagement rates.

Since Instagram has over 1 billion users, it’s no wonder this platform is popular among marketers, brands, influencers, and businesses. 

Understanding these engagement rates and tips for increasing exposure can help these entities make the most of their presence on Instagram.


Instagram has transformed how we share visual content, with its user base reaching over one billion active users. 

The platform’s popularity has led to billions of pictures and videos being uploaded and shared daily, creating massive user-generated content. 

It offers something for everyone, from personal users sharing their life experiences to businesses promoting their products. 

Using best practices, such as high-quality content and relevant hashtags, and understanding the engagement rates on Instagram can help individuals and businesses make the most of their presence on the platform. 

With its exponential growth and the constant stream of fresh and diverse content, Instagram is a force to be reckoned with in the social media landscape, and it is expected to continue to be so in the coming years.

We hope that by answering your question about how many pictures are on Instagram, you get an idea of the functionality of the platform and ways to increase your engagement.


Written by Colin Tan
Colin Tan is a tech entrepreneur and business leader with extensive experience in the technology industry. He is the Co-Founder of several successful tech startups that provide innovative solutions to businesses. Colin has a passion for creating disruptive technologies that can transform industries and drive growth.