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TikTok vs Instagram Users & Stats in 2025
Posts by Colin TanAugust 2, 2023
Social media apps are one of man’s best friends in today’s modern world.
They are part of our everyday lives since we spend an average of 147 minutes daily on social media.
Almost 60% of the world’s population are social media users. Among the top social media platforms worldwide are TikTok and Instagram.
These two are video-sharing platforms with a strong global presence, especially for the younger generations ages 34 and below.
Are you planning to promote your business and want to know which platform is better, TikTok or Instagram?
Let’s find out in this guide to TikTok vs Instagram users and stats in 2025.
Key Statistics
- TikTok has over 1 billion monthly active users around the world, while Instagram has approximately 2 billion MAU.
- TikTok users in the United States spend an average of 45.8 minutes daily when using the platform, while Instagram users in the country spend an average of 30.1 minutes daily.
- Millennials prefer Instagram, while Generation Zs prefer TikTok.
- 53.97% of Instagram users were females in 2022, while 63% of TikTok users were of the same gender.
- As of 2022, TikTok has been downloaded 3.3 billion times, while Instagram has been downloaded 3.8 billion times.
- Instagram’s revenue reached an estimated $51.4 billion in 2022, while TikTok’s revenue reached $9.4 billion.
- The United States holds the largest number of TikTok users worldwide, with 113 million TikTok users as of January 2023.
TikTok vs Instagram Users & Stats in 2025
TikTok and Instagram are used by most businesses for powerful and wide-range social media marketing.
During the COVID-19 pandemic, many people used their social media accounts often to stay connected with their friends and families from afar and promote products and services.
It was during the lockdown when TikTok became popular.
It was the fastest-growing and one of the top social media platforms worldwide.
In 2021, TikTok recorded 2.56 billion cumulative downloads and had more than 1 billion monthly active users around the world.
This platform allows its users to be entertained, learn something new, and promote various products.
In the recent report of Data Reportal, TikTok has 3.30 billion cumulative downloads, and its ads can reach 1.051 billion monthly active users worldwide.
Aside from TikTok, many people also use Instagram to communicate, be updated with their loved ones and idols, and promote businesses.
This platform is the fourth most-used social media platform worldwide.
It has been downloaded 3.8 billion times, and currently has around 2 billion monthly active users worldwide.
Here is the list of most-used social media platforms worldwide with their estimated number of monthly active users as of January 2023, according to Data Reportal:
- Facebook has an estimated 2.96 billion monthly active users worldwide
- YouTube has an estimated 2.51 billion monthly active users worldwide
- WhatsApp has an estimated 2 billion monthly active users worldwide
- Instagram has an estimated 2 billion monthly active users worldwide
- WeChat has an estimated 1.31 billion monthly active users worldwide
- TikTok has an estimated 1.05 billion monthly active users worldwide
- Facebook Messenger has an estimated 931 million monthly active users worldwide
- Douyin has an estimated 715 million monthly active users worldwide
- Telegram has an estimated 700 million monthly active users worldwide
- Snapchat has an estimated 635 million monthly active users worldwide
- Kuaishou has an estimated 626 million monthly active users worldwide
- Sina Weibo has an estimated 584 million monthly active users worldwide
- QQ has an estimated 574 million monthly active users worldwide
- Twitter has an estimated 556 million monthly active users worldwide
- Pinterest has an estimated 445 million monthly active users worldwide
According to the 2022 data, Instagram users in the United States spend an average of 30.1 minutes daily checking or sharing Instagram posts, stories, reels, and live.
They also spend an average of 45.8 minutes daily watching videos and live on TikTok.
TikTok and Instagram User Demographics
What age groups are majorly TikTok users?
Younger generations aged 34 and below love using TikTok since it offers interesting video content.
It allows them to show their creativity and talent in video editing, dancing, singing, and promoting products.
More than 92% of TikTok users are 13 to 34 years old.
Below is the list of TikTok user demographics, according to Influencer Marketing Hub:
- 7.87% of TikTok users worldwide were males aged 13 to 17 years old, while 19.5% were females of the same age
- 11.97% of TikTok users worldwide were males aged 18 to 24 years old, while 27.94% were females of the same age
- 12.12% of TikTok users worldwide were males aged 25 to 34 years old, while 12.99% were females of the same age
- 3.69% of TikTok users worldwide were males aged 35 to 44 years old, while 2.8% were females of the same age
- 1.17% of TikTok users worldwide were males aged 45 to 54 years old, while 0.50% were females of the same age
- 0.28% of TikTok users worldwide were males aged 55 years old and above, while 0.04% were females of the same age
What about Instagram users? Millennials aged 25 to 34 years old love using Instagram since they prefer posting picturesque photos and short videos.
This age group accounts for almost half of the total Instagram users. Ages 18 to 24 years old follow, with over 30%.
Here is the list of Instagram user demographics:
- 2.67% of Instagram users worldwide were males aged 13 to 17 years old, while 3.8% were females of the same age
- 13.7% of Instagram users worldwide were males aged 18 to 24 years old, while 17.28% were females of the same age
- 22.05% of Instagram users worldwide were males aged 25 to 34 years old, while 26.58% were females of the same age
- 6.24% of Instagram users worldwide were males aged 35 to 44 years old, while 5.5% were females of the same age
- 1.21% of Instagram users worldwide were males aged 45 to 54 years old, while 0.67% were females of the same age
- 0.16% of Instagram users worldwide were males aged 55 years old and above, while 0.14% were females of the same age
TikTok Annual Users
According to Business of Apps’ latest data, TikTok reached its first billion users in Q3 2021 and is projected to reach 1.60 billion in Q4 2022.
Here are TikTok’s annual users worldwide from 2018 to 2022:
- In 2018, Instagram had 271 million users worldwide
- In 2019, Instagram had 508 million users worldwide
- In 2020, Instagram had 756 million users worldwide
- In 2021, Instagram had 1.21 billion users worldwide
- In 2022, Instagram had 1.60 billion users worldwide
Instagram Annual Users
In 2022, Instagram reached 2.35 billion monthly active users worldwide, up from 2.15 billion in the previous year.
It reached its first 2 billion monthly active users in Q3 2021.
Let’s take a look at Instagram’s annual users worldwide from 2018 to 2022:
- In 2018, Instagram had 1.12 billion monthly active users worldwide
- In 2019, Instagram had 1.30 billion monthly active users worldwide
- In 2020, Instagram had 1.76 billion monthly active users worldwide
- In 2021, Instagram had 2.15 billion monthly active users worldwide
- In 2022, Instagram had 2.35 billion monthly active users worldwide
Top 5 Countries with the Most TikTok Users
As of January 2023, the United States holds the largest number of TikTok users worldwide, with over 113 million.
Indonesia comes next with nearly 110 million, and Brazil with more than 82%.
Below are the top 5 countries with the most TikTok users worldwide as of January 2023:
- 113.25 million people in the United States use TikTok
- 109.9 million people in Indonesia use TikTok
- 82.21 million people in Brazil use TikTok
- 57.52 million people in Mexico use TikTok
- 54.86 million people in Russian Federation use TikTok
Top 5 Countries with the Most Instagram Users
India has the largest Instagram audience size worldwide, with more than 230 million Instagram users as of January 2022.
The United States follows with almost 160 million, and Brazil with over 119 million.
Here are the top 5 countries with the most Instagram users worldwide as of January 2022:
- India recorded 230.25 million Instagram users in January 2022
- The United States recorded 159.75 million Instagram users in January 2022
- Brazil recorded 119.45 million Instagram users in January 2022
- Indonesia recorded 99.15 million Instagram users in January 2022
- Russia recorded 63 million Instagram users in January 2022
Conclusion
Two of the most popular and most-used social networking sites worldwide are TikTok and Instagram.
These platforms are best for sharing visual content.
TikTok users are mostly females aged 13 to 34 years old, while Instagram users are of the same gender aged 25 to 34 years old.
TikTok’s revenue reached an estimated $9.4 billion in 2022, while Instagram’s revenue reached $51.4 billion.
Now you can decide which is better, TikTok vs Instagram, based on their users and stats.