Before we discuss the stats and facts about landing pages, we need to inform our readers what they are.
Landing pages are standalone web pages that marketers create or have created for specific advertising or marketing campaigns.
The land page statistics we gathered will explain more about these marketing tools and how they work.
These statistics will address the importance and efficacy of landing pages and how they engage and help you convert visitors into customers.
Without further comment, let’s see what the stats say.
Key Landing Page Statistics 2025
- Statistics from 2022 showed that the top landing pages were boosting page visitor conversion rates by 5.31% or more.
- The percentage of landing pages that are positioned as a “home page” is 77%.
- Interactive landing pages increase message transmission by 79%.
- Roughly 53% of all web traffic has gone mobile.
- Over half of surveyed respondents said they would give up video content if the web page loaded faster on mobile devices.
- Research shows that landing pages that require personal information have low conversion rates.
- You may experience up to an 86% boost in conversion by using relevant short videos on landing pages.
- 2022 HubSpot report revealed that 61% of online marketers claim that traffic and lead generations are their biggest challenges.
- Businesses with 30 plus landing pages will generate 7 times the leads than those that have less than 10.
- Only 48% of marketers build new landing pages for each of their marketing campaigns.
Essential Landing Page Statistics 2025
This section will introduce you to statistics which will inform you and help you decide to proceed with your own marketing landing pages over the next year.
1. Statistics from 2022 Showed that The Top Best Landing Pages Were Boosting Page Visitor Conversion Rates by 5.31% or More.
According to Search Engine Watch, the top 25% of all landing pages online in 2022, converted at 5.3% or more compared to the average 2.35% conversion rate.
Therefore, it makes sense to optimize your landing page.
You want it to appeal to your audience, while also keeping page visitors on the page to read the landing page information, which is concise and succinct.
The goal is usually to capture those emails and/or phone numbers that result in leads.
(Search Engine Watch)
2. The Percentage of Landing Pages that Are Positioned as A “Home Page” Is 77%.
This means that over three-quarters of company landing pages are positioned as their home page.
Why is this a big deal?
If the visitors that land on your landing page can’t differentiate between the home page and the landing page, you are likely missing out on a huge opportunity for conversions.
Your business home page is a web page that is navigable. It’s not specifically designed to capture leads.
While a home page can have a subscription pop-up, it’s different from a separate landing page.
The landing page is designed specifically to capture a potential customer’s name, email, and/or phone number.
(Optin Monster)
3. Interactive Landing Pages Increase Message Transmission by 79%.
It’s surprising that more brands aren’t using interactive landing pages.
With statistics showing that this tool is more efficient for getting your message across, why aren’t they?
Even though brands do use effective landing pages whether they are interactive or not, they can increase their efficacy with interactive pages.
Also, using interactive content on landing pages holds visitor attention 81% better.
When you can get visitors to stay on your landing page longer, your landing page chances of ranking higher on search engine results are higher.
(Rock Content)
4. Roughly 53% of All Web Traffic Has Gone Mobile.
Over half of all types of web traffic comes from mobile devices, according to statistics.
How does that relate to landing page statistics?
This is important to know when you’re creating landing pages because you need to optimize them for mobile devices.
If you fail to optimize your landing pages for mobile viewing, you will be missing out on more opportunities to grow your conversions.
Between 2011 and 2021, the overall usage of global mobile traffic rose from 6% to 56%. Make sure your landing page is optimized for mobile.
(Broadband Search)
5. Over Half of Surveyed Respondents Said They Would Give up Video Content if The Web Page Loaded Faster on Mobile Devices.
As the growth of mobile web traffic rises, people are now saying they could forego video content on a page, if it loads faster on their mobile devices.
With this data at hand, you should consider foregoing video content for your mobile landing pages.
In fact, the statistics show that video content doesn’t boost conversions, which means it’s not necessary at all.
When you leave that out of your landing page marketing, you will keep visitors, which is what results in higher conversions.
*If relevant videos are used where necessary, it can improve your conversion rate.
Don’t be afraid to use some video content, but don’t heavily rely on it.
(Unbounce)
General Landing Page Statistics
The more landing pages you use for a campaign, the more likely you are to generate more leads.
Making sure that the content you use on your landing pages is relevant and of quality will help improve your overall conversions.
6. Research Shows that Landing Pages that Require Personal Information Have Low Conversion Rates.
The highest performing landing pages require only an email or phone number on sign-up forms.
2022 statistics showed us that landing pages that ask for personal information like name, date of birth, or gender have the worst conversion rates.
In fact, landing pages that ask for such personal information have conversion rates below 6%, with an average of between 5% and 6%.
That shouldn’t cause you to abandon contact forms on your landing pages.
It should encourage you to request contact information that visitors are willing to provide.
(60 Second Marketer)
7. You May Experience up To an 86% Boost in Conversion by Using Relevant Short Videos on Landing Pages.
This may contradict the survey of people who use mobile devices to access landing pages but consider the content and if it needs a video or not.
Overall, people do prefer to watch a video rather than read a page.
It shouldn’t come as a surprise that the 2022 statistics revealed that using relevant video content boosted landing page performance.
Just consider the loading time if your target is aimed at mobile users.
(Business 2 Community)
8. A 2022 Hub SpotReport Revealed that 61% of Online Marketers Claim that Traffic and Lead Generations Are Their Biggest Challenges.
One of the vital goals for landing page creation is to generate traffic and leads.
The ultimate goal is to get organic traffic, which is an essential priority for marketers.
Likewise, HubSpot reports that these same goals of landing pages are also challenges.
The creation of landing pages with high efficacy makes a huge difference in getting that traffic and those leads.
By adding core keywords and phrases, you can generate more organic traffic.
By using engaging content and a solid call to action (CTA), it will help you to convert your web traffic visitors into leads.
(HubSpot)
9. Businesses with 30 Plus Landing Pages Will Generate 7 Times the Leads than Those that Have Less than 10.
In 2022, research showed that business-to-business, and business-to-consumer content marketing benefits from using 30 or more landing pages for campaigns.
Even back in 2012, the statistics showed that by increasing their usage of landing pages from 10 to 15, they experience a 55% increase in leads.
That fact is still true, but you need more than 10 to 15 nowadays to gain and keep the competitive edge.
The 2012 research, as with the 2022 research both show that it’s more beneficial to have 30 or more landing pages.
(HubSpot 2)
10. Only 48% of Marketers Build New Landing Pages for Each of Their Marketing Campaigns.
Although having 30 plus landing pages helps conversions, they shouldn’t each have the same offering.
Each campaign needs to have its own landing page and offer.
The rule of thumb, or the golden rule of marketing states “One landing page. One offer.”
The problem is that only 48% of today’s marketers are following that golden rule.
That may be nearly 50%, but that’s a sparse number considering this is the most effective method for lead generation.
(SERPSTAT)
11. Routinely Enhancing SEO and Organic Presence Is a Top Priority for 61% of Marketers.
Due to the constant and fast-changing algorithms and competition across industries and niches, marketers need to stay on top of their organic presence and SEO to keep their spot in the search results and among their audience.
Organic traffic is the key to a successful online business.
Therefore, the more you can get, the more leads you can generate. Likewise, those leads can be converted into loyal customers.
(HubSpot)
12. Using Multiple Offers on One Landing Page Decreases Conversions.
In fact, putting multiple offers on a single landing page has been shown to cause a decrease in conversions of up to 266%.
Remember, landing pages are not home pages or websites. Each landing page should represent a singular marketing campaign to be effective.
Again, use that golden rule of one landing page and one offer in your marketing strategies.
If you use multiple offers on a landing page, you will confuse page visitors enough to cause them to leave the page.
When visitors leave, they don’t buy, which means no conversion.
(BLULEADZ)
Best Practice Statistics for Landing Pages
By knowing the best practices for landing pages, you will achieve more and enjoy more effective results.
For instance, how many pages your landing page should be, how many forms to fill out should have, etc.
That’s what we’re addressing next.
13. 11 Is the Average Number of Form Fields Used for Lead Generation.
The latest data reveals that lead generation forms should be an average of 11 fields. Be advised that this isn’t a golden rule or one written in stone.
It’s just an average number. Obviously, you can use more fields or less.
It depends on the type of information you’re requesting.
When the goal is to generate leads to covert, you need to customize your form fields to fit your industry, type of information you need, and what is acceptable to your audience.
(PAGEWIZ)
14. 7 Seconds Is All You Get to Make a Good, Solid Impression on Your Landing Page Visitors.
Just like you get only seven seconds to make an impression in person, you also get only seven seconds to make a strong, good impression on your landing page visitors.
Your landing page needs to be appealing and compelling to get that lead, or “convert”.
That is just how much first impressions matter. It works in real life and on your landing pages.
It doesn’t matter who you’re trying to impress or where you are, you get only seven seconds to be impressive.
(Business Insider, Forbes)
15. Longer Landing Pages Can Help You Generate Over 200% More Leads than The CTA.
CTA stands for call-to-action.
In 2013, Marketing Experiments revealed in an article by Daniel Burstein that “long landing pages nets 220% more leads than above the fold call-to-action”.
The “above the fold call-to-action” is content displayed on the landing page that doesn’t require the visitor to scroll.
This is considered one of the ways to get the most attention, but longer landing pages seem to out-perform above the fold CTAs.
(Marketing Experiments)
16. 9 out Of Every 10 Visitors Who Read Your Page Headline Will Read Your CTA.
So, if nearly all your visitors read your headline, they will also read your CTA. The top performing landing pages of 2022 had a strong headline that got read.
Therefore, so did their CTA.
Once you have the reader’s attention via a strong and engaging headline, you can feel assured that they are likely to read your CTA.
At least that’s what the data shows.
(MarketingSherpa)
17. 88% of All Online Consumers Trust Online Reviews as Much as They Do Personal Recommendations.
This percentage represent 9 out of every 10 consumers that trust testimonials and reviews.
They trust these reviews and testimonials as much as they do their friends’ recommendations.
This data also shows that 88% of consumers have read reviews to find out a local business’ quality.
Another 39% regularly read online reviews. Only a smattering (12%) of consumers don’t read reviews.
(Search Engine Land)
18. Colorful Visuals Make for Content that Viewers Are 80% More Likely to Read.
People are visual creatures, so it makes sense that colorful visual content would make them 80% more apt to read the landing page.
It’s not just color, but unique and attention-grabbing imagery.
Also, the data shows that color makes a strong enough impression to make content 39% more memorable to the viewer.
Additionally, recall and attention span are increased by 82%.
Now you know the importance of color on landing pages.
(Xerox)
19. Landing Pages Have a 160% Bigger Conversion Rate when Compared to Other Kinds of Sign-Up Forms.
If you’re online much at all, you know there are all sorts of sign-up forms.
Landing pages can help you get higher conversion rates compared to other types of forms, according to this statistic.
Landing pages experience an average of 23% conversions.
After that, the interactive Wheel of Fortune gets 10%, pop-ups get 3%, and sign-up boxes get 2%.
(Email Vendor Selection)
20. 78% of All Landing Pages Experience Load Times of 5 Seconds or Above.
Remember when we addressed load time issues with mobile users?
Well, we are discussing the average load time for nearly 80% of all landing pages.
Did you know that for every second of load time that interest and conversion decreases?
In fact, website, or landing page conversion rates decrease by 4.42% with each second that it takes to load the page.
Do you see why it’s important to only use slow content accordingly?
(Email Vendor Selection)
Landing Pages Statistics about Boosting Conversions
How can you increase your conversions through your landing page? It’s all in making your landing page effective.
Here are some landing page statistics to show you what’s working and what’s not.
21. 62% of Brands only Have Six Landing Pages.
In fact, 62% of brands have six or fewer landing pages.
Data shows that businesses with a minimum of 15 effective landing pages generate 55% more leads than companies who have fewer than 10 landing pages.
We discussed this briefly in the first section of statistics.
We didn’t mention that businesses that have at least 40 landing pages are generating 12 times more leads than companies with between one and five landing pages.
(Finances Online, HubSpot 2)
22. Across All Industries, 9.7% Is the Average Conversion Rate for Landing Pages.
When measured across all industries, the average landing page conversion rate comes to 9.7%.
Don’t get confused if you’re getting 3%, 5%, or 10% since conversion rates vary across industries.
Therefore, conversion rates can rise and lower, but you can also control the conversion rates by using these statistics, facts, data, and tips to improve your landing page’s efficacy.
(Wordstream)
23. 58% of Savvy Marketers Use Clickable Graphics on Landing Pages.
Not only do you need good colorful visuals, but you need to make some of them clickable, according to the MEx Research Journal from 2011.
This data is still holding true into 2023.
Once you have the attention of your landing page visitor, those clickable graphics are too irresistible to avoid.
Sometimes, visitors need a little coaxing to get to the call-to-action. Keep in mind that the links in your graphics need to direct them to the forms.
(Marketing Experiments pdf)
24. Top Performing Landing Pages Include Testimonials.
Remember that we discussed how people trust testimonials as much as they do their own friends’ recommendations.
Well, 37% of all landing pages include testimonials. The top-performing landing pages use this on their pages.
Knowing that people trust reviews and testimonials should encourage you to have that kind of content on your landing pages.
(Nifty, Nifty 2)
25. 78% of Top-Performing Landing Pages Use Their Location in Their Title Tags.
As with almost everything related to SEO, using the location and the business name in the title tag boosts conversions for local pages.
About 55% of top landing pages used their business name in the title tag.
Additionally, 11% of top landing pages used keywords in the H1 content. Those increased conversions.
(Email Vendor Selection)
A/B Testing of Landing Pages Benefits Statistics
A/B testing, also referred to as bucket or split testing, is a technique used to compare two versions of a landing page (website, web page, etc.) against each other to see which one performs better.
This section will cover A/B testing and its importance.
26. only 17% of Marketers Use A/b Testing on Landing Pages.
17% is a low count of marketers who use A/B testing for their landing pages.
What are the other 83% doing to improve their landing pages? This isn’t a thing to leave to chance or luck.
The whole idea behind A/B testing is to find the best way to maximize your lead generation that results in revenue generation.
Also, A/B testing is also used for email campaigns, call scripts, and more.
(HubSpot 2022)
27. 61% of Digital Marketers Perform Fewer than 5 Tests per Month.
As with every operation in online or offline business, consistency and making improvements are part of being successful.
Testing helps boost conversions, so it’s vital to regularly run these tests on landing pages.
It’s important to know what’s working and what’s not in business.
This is true for landing pages as much as it is for any analytics in your business.
(Saleslion)
28. Only 44% of Businesses Use a Tool for Split Testing.
Split testing is the same as A/B testing with a different name.
Even though this kind of testing is crucial to creating improved and more effective landing pages that have higher conversions, only 44% of businesses are using a split testing tool.
What this means is that fewer than half of businesses are using an A/B testing tool to boost the effectiveness and conversion rates of landing pages.
Do you have a business?
Are you using A/B testing?
Where do you stand on this now?
(Unbounce)
29. A/B Testing Is Considered the Best Strategy for Boosting Landing Page Conversions.
If you didn’t already know, A/B testing is the simplest way to test two landing pages against each other to discover which one performs better for you.
Unfortunately, we’ve already seen from the landing page statistics that not enough companies are using it to improve their conversions.
It’s an easy thing to do, especially if you use the right tools to do it.
If you’re not using A/B testing on your landing pages, you should consider it.
(NEILPATEL)
30. A/B Testing on Headlines Is Underdone by 23% of Marketers.
A strong headline is one of the things you need to capture more leads through your landing page.
Don’t be 23% of marketers who aren’t even doing that much to improve conversions.
When we say “underdone”, we mean they aren’t testing their headlines at all.
The headline of your landing page is the first thing visitors see, so it play a crucial role in making that initial impression to keep visitors on your page.
(MarketingSherpa)
FAQs
What Is the Most Popular Type of Landing Page?
That would be the squeeze page. The exclusive purpose for the squeeze page is to get the visitor’s email address.
Email addresses garner leads. You can email these leads your top offers and more until or unless they unsubscribe.
What’s the Cost of A Landing Page?
The cost of creating a landing page depends on what you’re expecting from it.
It can cost just a few dollars all the way into thousands of dollars. It depends on if you create it, or you hire the creator.
You should also consider the cost of any software you use to create your landing pages.
Is There Such a Thing as Too Many Landing Pages?
Only if you create landing pages with the same offer could there be too many.
Technically, there’s no such thing as too many landing pages. In fact, landing pages are powerful and dynamic enough to create as many as you like.
Check out the statistics above about how many landing pages you need.
There is a minimum, but not a maximum.
Conclusion
For several years now, nearly all online businesses have used landing pages to generate leads.
Using them isn’t the problem. The problem lies within how they are being used and if they are effective.
You now know that it takes more than just quality written content.
It takes things like a colorful presentation, professional layout, and the right balance of information, forms, and visuals to make a great landing page.
The above landing page statistics give you an idea of what’s happening in the digital marketing realm.
Use them to create your own strategy for landing pages and start making improvements to generate those leads and increase your revenue.