Instagram is a widely used social media platform that has impacted how users engage with visual content.
This platform focuses on photos and short videos, making it an ideal platform for creative expression through visuals.
Likewise, Instagram is used by numerous brands and businesses to reach their target audience, engage with customers, and drive sales.
It has a feature allowing users to buy products from the app.
Due to its usage and popularity, Instagram has amassed roughly 3.8 billion downloads since 2010, with an impressive 547 million downloads in 2022 alone.
Curious about Instagram users by country in 2025? Let’s dive into it.
Key Statistics
- Over 2.36 billion people are actively using Instagram in 2023.
- India had the most Instagram active users in April 2023, with 326.6 million.
- The United States recorded almost 170 million Instagram active users in April 2023.
- In Brunei, the Instagram audience reach was around 74% of the population.
- Instagram reach in Kazakhstan was around 72.5% of the country’s population.
- The Asia Pacific region had the highest number of Instagram users by region, with 893 million users in 2022.
- The age group that uses Instagram the most in the US, UK, and Canada is between 18 to 34 years old.
- Instagram is one of the top social media platforms worldwide by number of users, next to Facebook, YouTube, and WhatsApp.
Instagram Users By Country in 2025
Instagram is a popular and influential platform with a diverse user base comprising individuals from various countries, age groups, demographics, and interests.
It facilitates connections with family and friends while providing an outlet for creativity through visual content.
Additionally, Instagram has become a hub for influencer marketing, enabling brands to collaborate with influencers to promote products to their followers.
As of Q1 2023, about 2.36 billion people are actively using the platform per month.
Instagram in India
When it comes to Instagram users by country in 2023, India holds the highest number of active users, with 326.6 million in April 2023, up from 229 million three months ago.
The United States comes next, with 168.6 million Instagram active users, and Brazil, with 132.6 million.
List of Countries with the Most Instagram Active Users
Let’s take a look at the list of countries with the most Instagram active users as of April 2023:
- India recorded 326.6 million Instagram active users in April 2023
- The United States recorded 168.6 million Instagram active users in April 2023
- Brazil recorded 132.6 million Instagram active users in April 2023
- Indonesia recorded 106.0 million Instagram active users in April 2023
- Turkey recorded 56.4 million Instagram active users in April 2023
- Japan recorded 54.7 million Instagram active users in April 2023
- Mexico recorded 43.8 million Instagram active users in April 2023
- Germany recorded 33.8 million Instagram active users in April 2023
- The United Kingdom recorded 33.5 million Instagram active users in April 2023
- Italy recorded 30.3 million Instagram active users in April 2023
Instagram Active Users
Instagram users often use the platform for entertainment, inspiration, product review, trend updates, current events, business promotion, and personal branding.
The diverse nature of Instagram’s content and features caters to a wide range of interests, making it a go-to platform for many individuals.
As of Q1 2023, Instagram active users reached 2.365 billion, up from 2.205 billion in the previous year.
It is forecasted to hit 2.5 billion by the end of 2023.
Here are Instagram’s active users count every first quarter of the year:
- Instagram active users worldwide reached 1.160 billion in Q1 2019
- Instagram active users worldwide reached 1.365 billion in Q1 2020
- Instagram active users worldwide reached 1.825 billion in Q1 2021
- Instagram active users worldwide reached 2.205 billion in Q1 2022
- Instagram active users worldwide reached 2.365 billion in Q1 2023
Instagram Audience Reach
Audience reach is a valuable metric that offers insights into the effectiveness of strategies, helping marketers and content creators make data-driven decisions to optimize their engagement and reach on Instagram.
Several factors, such as the number of followers, relevant hashtags, quality of content, and audience engagement level, influence this metric.
Brunei and Kazakhstan’s Instagram Audience Reach
In January 2023, Brunei and Kazakhstan stood out as the countries with the highest Instagram audience reach.
In Brunei, approximately 74.1% of the population used the platform, while in Kazakhstan, the Instagram audience reach was around 72.5% of the population.
Countries with the Highest Instagram Audience Reach
Below are some of the countries with the highest Instagram audience reach in January 2023:
- The Instagram audience reach in Brunei was 74.1% of the country’s population
- The Instagram audience reach in Kazakhstan was 72.5% of the country’s population
- The Instagram audience reach in Bahrain was 72.0% of the country’s population
- The Instagram audience reach in Turkey was 71.1% of the country’s population
- The Instagram audience reach in Cyprus was 66.8% of the country’s population
- The Instagram audience reach in Chile was 66.3% of the country’s population
- The Instagram audience reach in Montenegro was 66.2% of the country’s population
- The Instagram audience reach in the Cayman Islands was 65.6% of the country’s population
Number of Instagram Users By Region
Statistics reveal that the Asia Pacific region had the largest concentration of Instagram users in 2022, with India being the country with the most Instagram users.
The region accounted for nearly 900 million Instagram users.
Europe follows, with 338 million Instagram users.
Here are the numbers of Instagram users by region in 2022:
- There were 893 million Instagram users in the Asia Pacific in 2022
- There were 338 million Instagram users in Europe in 2022
- There were 289 million Instagram users in South America in 2022
- There were 222 million Instagram users in North America in 2022
- There were 112 million Instagram users in the Middle East in 2022
- There were 96 million Instagram users in Africa in 2022
- There were 22 million Instagram users in Australia in 2022
What Age Group Uses Instagram Most in the US, UK, and Canada?
Instagram has a diverse user base with users across various age groups.
However, in the US, UK, and Canada, the age group that uses the platform the most is between 18 to 34 years old, often referred to as Millennials and Gen Zs.
These younger users are attracted to Instagram’s visually engaging content, photos, short videos, stories, and live streams.
The following are the percentages of Instagram users aged 18 to 34 in the US, UK, and Canada:
- 26.5% of Instagram users in the US are aged 18-24, while 28% of users are aged 25-34
- 25.8% of Instagram users in the UK are aged 18-24, while 29.1% of users are aged 25-34
- 24.1% of Instagram users in Canada are aged 18-24, while 30.2% of users are aged 25-34
Instagram VS Other Social Media Platforms By Number of Users
In terms of number of users, Instagram is one of the leading social media platforms worldwide, next to Facebook, YouTube, and WhatsApp.
It has roughly 2.3 billion users monthly in 2023.
Let’s see the five leading social media platforms by number of users:
- Facebook has over 2.9 billion monthly active users
- YouTube has over 2.6 billion monthly active users
- WhatsApp has over 2.4 billion monthly active users
- Instagram has over 2.3 billion monthly active users
- TikTok has over 1.6 billion monthly active users
Conclusion
Instagram is a well-known photo and video-sharing social media platform that allows users to connect, engage, and share visual content with followers.
It is like a digital community where people showcase their creativity by taking photos and videos, sharing inspiring content, following their favorite influencers, and connecting with family and friends.
If we look at the Instagram users by country in 2023, India had the most Instagram active users, accounting for over 326 million Instagram users in April 2023.
It is followed by the United States, with nearly 170 million Instagram active users, and Brazil, with 132 million.