Incogni vs Aura: Which Service is Right for You in 2025?
Posts by Kelly IndahMarch 13, 2024
Are you concerned about your online privacy and looking for the best data privacy management software?
Two of the most popular options on the market are Incogni and Aura.
While both offer similar features, there are some key differences to consider when choosing the right one for you.
Incogni acts as your proxy, sending data removal requests to people search sites that have your data and to brokers that are likely to have your data. It verifies that your data has been removed and sends you a report.
On the other hand, Aura offers a comprehensive suite of privacy tools, including a VPN, ad blocker, and breach monitoring.
It also offers credit monitoring and identity theft protection, which Incogni does not provide.
Overview of Incogni vs Aura
If you’re looking for a way to protect your online privacy, you might be considering Incogni and Aura.
Both tools claim to help you remove your personal information from data brokers, but they have some key differences.
Incogni
Incogni is a data-deletion tool that sends official requests to data brokers to remove your information.
It uses privacy laws like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) to force data collectors to erase your personal information from their online databases.
One of the advantages of Incogni is that it sends removal requests to over 130 data brokers.
When a new data broker is added, the tool automatically sends a request for your data to be removed.
Incogni also checks for your personal data on people search sites before requesting removal.
Aura
Aura is a privacy tool that helps you monitor your online presence and protect your personal information.
It offers a range of services, including identity theft protection, credit monitoring, and dark web monitoring.
One of the advantages of Aura is that it offers a more comprehensive approach to protecting your online privacy.
It not only helps you remove your personal information from data brokers but also monitors your credit reports, alerts you to potential fraud, and provides insurance against identity theft.
Comparison
When it comes to protecting your online privacy, both Incogni and Aura have their strengths.
Incogni is focused on data deletion, while Aura offers a more comprehensive suite of services.
Here’s a quick comparison of the two tools:
Tool | Strengths | Weaknesses |
---|---|---|
Incogni | Sends removal requests to over 130 data brokers | Only focuses on data deletion |
Aura | Offers a comprehensive suite of services, including identity theft protection and credit monitoring | More expensive than Incogni |
Ultimately, the choice between Incogni and Aura will depend on your specific needs and budget.
If you’re primarily concerned with removing your personal information from data brokers, Incogni might be the better choice.
However, if you’re looking for a more comprehensive approach to protecting your online privacy, Aura might be the way to go.
Security Features
When it comes to digital security, both Incogni and Aura offer a range of features to protect your online identity.
Here’s a breakdown of their security features:
Incogni’s Security Features
Incogni acts as your proxy, sending data removal requests to people search sites that have your data and to brokers that are likely to have your data.
It verifies the identity of the requestor and sends the request on your behalf.
This feature is useful for removing your personal information from the internet and reducing your digital footprint.
Incogni also offers a VPN service that encrypts your internet traffic and hides your IP address from prying eyes.
This feature is useful for protecting your online privacy and preventing hackers from intercepting your data.
Aura’s Security Features
Aura offers a range of security features that protect your online identity, including online and device security, identity theft protection, and financial fraud protection.
Aura’s security suite includes antivirus and anti-malware protection, as well as a firewall to prevent unauthorized access to your device.
Aura also offers identity theft protection, which monitors your personal information and alerts you if there are any suspicious activities.
This feature is useful for protecting your identity and preventing fraud.
In addition, Aura provides financial fraud protection, which monitors your financial accounts and alerts you if there are any unauthorized transactions.
This feature is useful for protecting your financial information and preventing fraud.
Overall, both Incogni and Aura offer a range of security features to protect your online identity.
However, Incogni’s focus is on removing your personal information from the internet, while Aura’s focus is on protecting your online identity and financial information.
Privacy Features
When it comes to privacy features, both Incogni and Aura offer a range of tools to help you protect your personal information.
Here’s a breakdown of what each service has to offer.
Incogni’s Privacy Features
Incogni is a privacy tool that helps automate data removal requests on your behalf.
One of the key features of Incogni is its ability to send data removal requests to people search sites and data brokers that are likely to have your data.
This can help you remove your personal information from these sites and reduce your digital footprint.
Another useful feature of Incogni is its data sensitivity scale.
This scale measures the sensitivity of your data on a scale of 1-10, with 1 being the least sensitive and 10 being the most sensitive.
This can help you prioritize which data removal requests to send first, based on the level of sensitivity of your personal information.
Aura’s Privacy Features
Aura offers a range of privacy features to help you protect your personal information. One of the key features of Aura is its dark web monitoring tool.
This tool scans the dark web for any personal information that may have been stolen or compromised and alerts you if it finds anything.
Aura also offers a credit monitoring tool that can help you keep track of any changes to your credit report.
This can help you identify any fraudulent activity and take action to protect your credit score.
Finally, Aura offers a password manager tool that can help you create and manage strong, unique passwords for all of your online accounts.
This can help you protect your accounts from hackers and reduce the risk of identity theft.
Overall, both Incogni and Aura offer a range of privacy features to help you protect your personal information.
Depending on your specific needs and preferences, one service may be more suitable for you than the other.
User Interface
When it comes to choosing a privacy tool like Incogni or Aura, the user interface can make a big difference in your experience.
Let’s take a look at how the two compare.
Incogni’s User Interface
Incogni’s user interface is straightforward and easy to navigate.
The dashboard provides quick access to all the main features, including data removal requests, account settings, and support.
You can also view your request history and see the status of each request.
When you make a data removal request, Incogni provides a list of all the sites and brokers it will contact on your behalf.
You can select which ones to include or exclude from the request.
Once you submit the request, you can track its progress and receive notifications when it’s completed.
Aura’s User Interface
Aura’s user interface is also user-friendly, with a clean and modern design.
The dashboard provides a clear overview of your privacy score, which is based on your online activity and the data that’s been exposed.
You can also view your account settings and support options.
One of the standout features of Aura’s user interface is the Privacy Assistant, which provides personalized recommendations for improving your online privacy.
It also includes a Dark Web Monitoring tool, which scans the dark web for any of your personal information that may have been exposed.
Overall, both Incogni and Aura offer user-friendly interfaces that make it easy to manage your privacy.
The choice between the two may come down to personal preference and which features are most important to you.
Compatibility
When it comes to choosing a privacy tool, compatibility is an important factor to consider.
In this section, we will compare the compatibility of Incogni and Aura.
Incogni’s Compatibility
Incogni is compatible with a wide range of devices and platforms, including Windows, macOS, Android, iOS, and Linux.
It also offers browser extensions for Chrome and Firefox.
This means that you can use Incogni on almost any device, regardless of the operating system you are using.
In addition, Incogni is compatible with many popular email services, including Gmail, Yahoo, and Outlook.
This allows you to use Incogni to protect your email privacy, even if you are using a third-party email client.
Aura’s Compatibility
Aura is also compatible with a variety of devices and platforms, including Windows, macOS, Android, and iOS.
However, it does not offer a Linux client or browser extensions at this time.
Aura is compatible with many popular email services, including Gmail, Yahoo, and Outlook.
However, it does not support other email services at this time.
Conclusion
When it comes to compatibility, both Incogni and Aura offer a good range of options.
However, if you are a Linux user or rely heavily on browser extensions, Incogni may be the better choice for you.
Pricing
Incogni’s Pricing
Incogni offers two pricing plans: a monthly plan for $12.99 per month and a yearly plan for $6.49 per month ($77.88 per year).
The yearly plan offers a significant discount compared to the monthly plan, making it a more affordable option for those who plan to use the service long-term.
Incogni’s pricing is competitive compared to other data-deletion tools, such as Abine DeleteMe or Kanary.
However, it is worth noting that Incogni’s pricing has increased since its last review, when it was priced at $7.99 per month and $47.88 per year.
Aura’s Pricing
Aura offers a few different pricing plans depending on the level of protection you desire.
The Basic plan costs $12 per month and includes credit monitoring, identity theft insurance, and alerts for suspicious activity.
The Advanced plan costs $22 per month and includes all of the Basic plan features, as well as social media monitoring, dark web monitoring, and more.
Aura’s pricing is higher than Incogni’s, but it offers a wider range of services beyond just data-deletion.
If you are looking for a more comprehensive identity protection service, Aura may be a better option for you.
In summary, both Incogni and Aura offer competitive pricing for their respective services.
Incogni’s pricing is more affordable for those solely interested in data-deletion, while Aura’s pricing is higher but includes a wider range of identity protection services.
Conclusion
After comparing Incogni and Aura, it is clear that Incogni is the superior choice for protecting your online privacy.
Incogni offers a comprehensive suite of features that are designed to keep your personal information safe from prying eyes.
With its data removal requests, Incogni ensures that your personal information is removed from dozens of data brokers and people search sites.
Its user-friendly interface makes it easy to use, even for those who are not tech-savvy.
Aura, on the other hand, falls short when it comes to protecting your online privacy.
While it does offer some basic features, such as a password manager and a VPN, it lacks the advanced features that are necessary for complete online privacy protection.
Additionally, Aura’s interface can be confusing and difficult to navigate, making it less user-friendly than Incogni.
Overall, if you are looking for a reliable and effective way to protect your online privacy, Incogni is the clear winner.
With its advanced features and user-friendly interface, it is highly recommended for anyone who wants to keep their personal information safe and secure online.
Here is a quick summary of the key differences between Incogni and Aura:
Feature | Incogni | Aura |
---|---|---|
Data Removal Requests | Yes | No |
People Search Site | Yes | No |
User-Friendly Interface | Yes | No |
Advanced Features | Yes | No |
Overall Recommendation | Highly Recommended | Not Recommended |