Gmail Statistics

23 Gmail Statistics in 2024: User Adoption & Demographics

23 Gmail Statistics in 2024: User Adoption & Demographics

Gmail is the fastest-growing email service provider globally.

With more than 22% of the world’s population using it for both personal and professional aspects of their lives. 

Before Gmail, most email services were relatively basic.

Most providers offered basic features such as sending and receiving emails and creating folders for organization.

But Gmail’s constant innovation is putting pressure on other email providers to match its features.

Gmail is loved by almost a quarter of the global population because of its simple interface, strong functionality, and ample storage enough for it to be your go-to email service provider that you can use for your personal and professional needs. 

In this article, we will take a closer look at the most important Gmail statistics, including user adoption, account valuation, demographics, and other key statistics that you should know about. 

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Key Statistics

  • About 22.22% of the world’s population is using Gmail.
  • Almost 53% of Gmail users are men.
  • 87.2% of emails received are labeled “social emails”
  • Gmail now supports 105 languages.
  • A person has an average of 1.7 Gmail accounts.
  • The worth of an average Gmail account is approximately $3,588.85.
  • 0.97% of Gmail users use “123456” as password.
  • Gmail has a 95.7% market share in India.
  • In the US, 97% of Gmail users access their accounts through their phones.
  • A Gmail user spends an average of 28 minutes on the platform.
  • Three out of four emails read online are via Gmail.

General Gmail Statistics in 2024

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1. Gmail Is Used by 22.22% of People Worldwide

The latest Gmail statistics show the popular emailing platform has over 1.8 billion active users, making it the most popular email service in the world, serving over 22% of the global population. 

One of the reasons why Gmail is so popular all over the world is because its free version comes with an ample storage capacity worth 15GB. 

People also love its very user-friendly interface that is easy to navigate. 

Because of its ease of use, Gmail is used by people of all ages and backgrounds, for both personal and professional purposes.

It is a popular choice for students, businesses, and individuals alike.

(Finances Online)

2. Gmail Users Over the Years

Gmail has grown from a small startup to the world’s most popular email service in less than two decades. 

Let’s see how much the platform has grown in the past 6 years.

  • In 2015, Gmail had about 900 million users.
  • A year later, in 2016, it reached 1 billion users globally. 
  • In 2017, the platform was used by 1.3 billion worldwide. 
  • In 2018, it reached 1.5 billion users.
  • Gmail’s user base exceeded 1.7 billion in 2019.
  • Gmail’s user base is poised to hit 2 billion by 2022, after surpassing 1.8 billion in 2020, driven by its continued popularity and innovative features.


3. Nearly 53% of Gmail Users Are Men

When it comes to email service providers, men and women could have distinct preferences.

Men are more likely to use Gmail than women, with data showing that almost 53% of Gmail users are men.

This is likely because men place a higher value on security and reliability when choosing an email service provider, and Gmail is known for both of those things.


4. Almost 9 out Of 10 Received Emails Are Categorized as “Social Tags”

Almost all social media platforms are connected to your email, or require an email to register.

This is one of the reasons 87.2% of the emails users received are tagged as “social emails”.

This includes emails sent directly from social networking networks, such as alerts for new messages, friend requests, or events.

Aside from that, social emails also include emails from other social media users, such as notes from friends or followers.

(Market Splash)

5. There Are 105 Languages Supported by Gmail

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Gmail, unlike other email service providers, supports 105 different languages.

It is a remarkable achievement and a reflection of Google’s dedication to make Gmail available to everyone in the globe.

(Email Analytics)

6. The Average Number of Gmail Accounts per Person Is 1.7

According to data, on average, people have 1.7 Gmail accounts. This figure demonstrates that people use Gmail for a variety of reasons. 

Some create multiple gmail accounts to separate business from personal use.

Keeping personal and work email separate is a simple way to improve focus, avoid distractions, and increase productivity.

In 2023, Gmail users are expected to have more accounts, with the average person having 1.9 accounts.


7. An Average Gmail Account Is Worth $3,588.15

The value of a typical Gmail account is $3,588.15 due to the importance of the data it contains.

This data can include personal information, such as contact lists, emails with friends and family, and financial documents.

A Gmail account used for business can also include professional information, such as work emails, client lists, and confidential documents.

With the importance of the data in your gmail account, this can be used for a variety of purposes, such as identity theft, fraud, and blackmail.

It can also be used to gain access to other online accounts, such as social media accounts, bank accounts, and shopping accounts. 

(The Tech Report)

8. “123456” Is Used as A Password by 0.97% of Gmail Users

0.97% of Gmail users use “123456” as their Gmail password.

One of the most common reasons why people use weak passwords is because they are easier to remember. 

These are the top five most commonly used Gmail passwords:

  • “123456” is used by 0.97% of Gmail users.
  • 0.23% Gmail users use “password” and “12345678” as passwords.
  • “12345” is used by 0.16% of Gmail users.
  • 0.12% use “qwerty” as their Gmail password.


9. Over 17,000 Emails Are Typically Stored in An Average Gmail Account

It is no surprise that an average Gmail account has over 17,000 emails.

People all around the world use Gmail for a number of things, including keeping in touch with friends and family, managing work communications, and keeping track of personal and professional responsibilities.

(Right in Box)

10. Gmail Has a 95.7% Market Share in India

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Gmail is the dominant email service in India, with a market share of 95.7%. This figure is a proof of the platform’s popularity and dominance in the Indian email market. 


11. In the United States, Gmail Holds a Market Share of 81.37%

Gmail is the most popular email service in the United States, with a market share of 81.37%.

Gmail’s success in the US can be partly attributed to the support it receives from US businesses and organizations.

Many US businesses and organizations use Gmail as their primary email platform for business communications. 

Gmail has made it easier for people in the US to communicate with each other and with people in other parts of the world.

It has also helped to promote digital literacy and inclusion in the US.


12. Over Nine (9) out Of Ten Gmail Users in The US Access Their Accounts via Smartphones.

Smartphones are the dominant device for accessing Gmail accounts in the US.

About 97% of all Gmail users in the US access their Gmail accounts using their phones. 

The widespread use of smartphones to access Gmail has made it easier for people to stay connected and to communicate with each other, regardless of where they are.

It has also helped to promote digital literacy and inclusion.


13. More than One in Four People in The US Use a Random Password Generator

In the United States, over a quarter or 27% of the population is using a random password generator to create a password. 

A key tool for building secure, one-of-a-kind passwords for your online accounts is a random password generator. 

Related:  Piracy Statistics 2024: 25+ Key Facts

Using strong passwords is one of the best ways to protect your online accounts from brute-force attacks, where hackers try to guess your password by trying every possible combination of characters.

These passwords are typically long and contain a mix of upper and lowercase letters, numbers, and symbols. 

(Tech Jury)

14. The Average Time a Person Spends on Gmail Is 28 Minutes

People spend an average of 28 minutes on Gmail each day.

This amount of time spent on a platform reflects the impotence of Gmail in our lives. 

The amount of time people spend on Gmail depends on their needs for email communication.

People who work in jobs that require them to communicate frequently via email may spend more time on Gmail than people who work in jobs that do not require as much email communication. 

On the contrary, people who use Gmail for both personal and professional purposes may spend more time on Gmail than people who only use it for one purpose.


15. Gmail Accounts for 75% of All Online Emails Read

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Gmail is the most popular email service, accounting for 75% of all online emails read.

Gmail is a valuable platform for businesses and organizations to reach their clients and customers.

Many businesses and organizations use Gmail as their primary email platform for business communications.

(Market Splash)

16. Sales Emails Have a Low Open Rate of Just 9%

The prevalence of spammy and irrelevant sales emails can make people less likely to open legitimate sales emails.

According to data, only 9% of people who receive sales emails are most likely to open and read it. 

Aside from unsolicited and commercial sales email, most emails are poorly written and are irrelevant to the recipient.

This is because most salespeople often send mass emails to a large list of people, without taking the time to personalize the emails or to make sure that the emails are relevant to the recipients’ interests.


17. Gmail Is Used by Over 60% of US Mid-Sized Companies

Gmail is a free email service that offers businesses of all sizes a number of benefits, including cost savings and ease of use.

It is used by over 60% of US mid-sized companies. 

Email marketing is one of the most common strategies a business is using.

This is the reason why Gmail has become a valuable platform for businesses to reach their customers and clients. 

(Visual Edge It)

18. Nearly Half of The World’s Population Uses Email Every Day

Email is an essential part of our lives, as evidenced by the fact that nearly half of the world’s population uses it every day.

About 4.37 billion people are sending, receiving, or checking their emails daily. 

Email is a convenient, fast, and reliable way to communicate with people from all over the world.

It has had a profound impact on the way we communicate and work.

Email has made it easier for us to stay connected with people from all over the world and to collaborate on projects and tasks.

It also changed the ways businesses reach their customers and clients. 


19. Over 121 Billion Emails Are Sent via Gmail Every Day

Gmail’s staggering daily email traffic of over 121 billion emails is a testament to its popularity and dominance in the global email market.

The widespread use of Gmail has had a positive impact on society by making it easier for people to stay connected, to collaborate, and to conduct business. 

Gmail is a free, web-based email service that is used by people from all over the world for a variety of purposes, including personal communication, business communication, and education.

That is why it is no surprise that over 121 billion emails are sent via Gmail every day.

This is a reflection of the popularity and importance of Gmail as a communication tool in our lives. 

(Market Splash)

20. Gmail Allows You to Send up To 500 Emails Daily

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Gmail is a free email service that provides users with a platform to send and receive messages, as well as other features such as spam filtering, contact management, and calendar integration. 

It offers a number of features that make it a popular choice for both personal and professional use.

One of the most important features of Gmail is its daily sending limit of 500 emails.

This limit is in place to prevent spam and abuse, and it is also designed to protect the reliability of Gmail’s servers.

If you need to send more than 500 emails per day, you can upgrade to a paid Google Workspace account.

Google Workspace offers a variety of plans, including one that allows users to send up to 2,000 emails per day.

This may be a good option for businesses and other organizations that need to send a large number of emails each day.


21. As of July 2023, Over 8 Million Android Users Have Installed Gmail on Their Devices

Gmail is the most widely used email service, with over 1.8 billion users globally.

It is also one of the most popular apps on Android devices, with over 8 million installs as of July 2023.

Gmail has become one of the most popular choices for Android users because it is free, easy to use, and offers a number of features that make it ideal for mobile use. 

Aside from that, Gmail is tightly integrated with other Google products, such as Google Calendar and Google Drive.

This makes it easy for Android users to access and manage their email, contacts, and calendar events from one place.

(Market Splash)

22. Over 5 Million Accounts Were Compromised in A Major Data Breach in 2014

A massive data breach in 2014 affected more than 5 million Gmail accounts, raising concerns about online security. 

This data breach was significant because it exposed some of the most important personal information of a large number of people, including their names, addresses, email addresses, and even passwords.

This leaked information could be used by cybercriminals to commit identity theft, fraud, and other crimes.

(Enterprise App Today)

23. In 2023, Educational Institutions Can Now Store up To 100 Tb of Data on Gmail

In 2023, Google announced that educational institutions can now store up to 100 TB of data on Gmail. This is a significant increase from the previous limit of 15 TB, and it will allow educational institutions to store more of their important data in one place.

For educational institutions, who are increasingly keeping their data in the cloud, the increased storage cap is a welcome improvement.

Due to its simplicity, dependability, and security, Gmail is a preferred option for educational institutions.

The fact that Gmail is connected with other Google services like Google Classroom and Google Drive makes it simple for instructors and students to access and manage student and teacher data.

Gmail’s Features that People Love

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One of the things that people love most about Gmail is its smart features.

These features are designed to save time and effort, and they can be especially helpful for busy people.

Here are the top 5 features people love about Gmail:

1. Scheduling Emails

Scheduled emails are a great way to ensure that your messages are sent at a time when the recipient is most likely to see them.

Scheduling emails can be especially helpful if you are working in a different time zone or if you have a busy schedule.

2. Snooze a Conversation

With Gmail’s snooze feature, you may temporarily remove a discussion from your inbox and have it resurface at a later time.

This might be helpful if you need to deal with a chat later but don’t want to forget about it.

People who want to prevent having an overflowing inbox utilize it as well.

Click the Snoozed label in the left-hand sidebar of your Gmail inbox to view all of your snoozed chats. 

3. Confidential Mode

Gmail’s confidential mode is a feature that allows you to send emails that expire after a certain period of time, or that require the recipient to enter a passcode to open.

This can be helpful for sending sensitive information, such as financial data or personal information.

4. Translate Email

This feature allows you to translate emails from one language to another.

This can be helpful if you receive an email in a language that you don’t understand, or if you want to send an email to someone who speaks a different language.

5. Undo Sent Emails up To 30 Seconds

Gmail allows you to undo sent emails for up to 30 seconds.

This can be helpful if you send an email with a typo, or if you accidentally send an email to the wrong person. 

To adjust the amount of time you have to undo a sent email, go to your Gmail settings and click “see all settings”.

In the ‘Undo Send’ section, select the amount of time you want to have to undo a sent email before it is delivered to the recipient.

You can choose from 5, 10, 20, or 30 seconds.

(Business Insider)


With the use of Gmail, staying in touch with friends and family around the world is now simpler than ever. 

There is no doubt that Gmail will continue to grow and evolve in the future.

It is most likely to remain the go-to email service provider for billions of people around the world.

The platform is constantly evolving to meet the needs of its users, with new features being added to improve its functionality, usability, and overall experience.

Given its current trajectory, Gmail statistics are likely to break new records in the coming years, as the platform continues to expand and be embraced by billions of users worldwide.


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Written by Colin Tan
Colin Tan is a tech entrepreneur and business leader with extensive experience in the technology industry. He is the Co-Founder of several successful tech startups that provide innovative solutions to businesses. Colin has a passion for creating disruptive technologies that can transform industries and drive growth.