Most of us use Alexa, Siri, or Google Assistant daily, but we do not stop considering that these run on audio-to-text technology. audio-to-text technology has seen massive growth in the last few years to improve internet accessibility for the disabled. But even able-bodied people and corporations can benefit from incorporating this technology into their regular functions.
Let us look at why there is a need for increased accessibility and other regular benefits of using audio-to-text software.
What Exactly Do We Mean By Audio-to-Text Converter?
audio-to-text software is generally based on an AI-powered system that can recognize spoken languages. This audio is then put through a complicated process to produce a written transcript.
There are many audio-to-text transcribers on the market, but most lack accuracy. The better the software, the more accurate its predictions will be, resulting in a near-perfect transcript.
Alexa/Siri/Google Assistant and similar other technology use this audio-to-text system to convert a spoken command from the user into an actual action performed on the device.
But even these cannot offer complete accuracy because of the differences in accents and the way of speaking of different people, making it difficult for the AI to run its predictions.
However, some new applications on the market are getting closer and closer to solving these problems by using more and more predictive modeling for their AI systems.
How Will This Audio-to-text Conversion Help A Customer?
Let us take a look first at why customers want to use this technology for their daily internet usage:
Accessibility
Accessibility is the biggest reason behind the success of audio-to-text software. People who are visually impaired or suffer from impaired mobility can use their voices to operate their devices, communicate with others, and make purchases from online brands using audio-to-text.
People with hearing difficulties will find it easier to interact with sales reps and customer service personnel if there are written video and audio content transcripts from brands.
Even people with issues related to attention span will find a written transcript of sales calls/customer service calls to refer to later very useful. The world needs to do a lot more to help people with disabilities lead better and more comfortable lives, and internet accessibility from online brands can be a big step forward in that direction.
Convenience
A huge number of customers who are able-bodied also prefer to use audio to text in their daily online shopping. It allows them to shop hands-free without having to abandon their other tasks. It saves time and overall ease of usage and a sense of novelty that comes with using voice commands to make purchases.
Easier To Locate Information
When all audio and videos on a site are transcribed, it makes it easier for the customers to find any specific information they are looking for without having to sit through hours of footage and audio.
Personal discussions between customers and sales reps/customer support personnel can also be transcribed as text and kept for later referencing about product usage or satisfaction.
Advantages Of Audio To Text For Businesses
Increased customer satisfaction is a big motivation for businesses to incorporate audio-to-text in their online presence. But there are some major operational advantages too for businesses if they start implementing more audio-to-text technology in their regular workflow:
1. Keep Records Of Meetings
audio-to-text tools are excellent for documentation and note-taking. When a meeting is going on, this software can prepare a good transcript of all that was discussed in the meeting.
This can be very useful for employees at a later date to reference important details and will also help to avoid unprofessional behavior in the workplace because employees will be aware that records of everything said in meetings will be carefully saved for the future.
2. Make The Interview Process Transparent
When companies hire new employees, they can use audio-to-text software to transcribe the discussions in the interview. This can be important evidence if, at a later date, the interviewee claims unfairness from the company about their selection.
3. Improved Employee Satisfaction
Some companies stay away from audio-to-text technology because they are afraid of the extra cost of introducing this technology. But experts have found that it will be more cost-effective to introduce this kind of technology in the long run in the workplace.
It saves time for the employees, keeps them more satisfied with their jobs, and there is an overall increase in productivity as employees will be able to complete their tasks faster and even multi-task.
4. Accessibility For All Employees
Discrimination against disabled employees in the workplace has to be resolved. Companies need to introduce accessibility measures in their workflow so that even disabled employees can become full contributors to their company. audio-to-text technology can go a very long way in improving accessibility during internal meetings and live calls with customers.
5. Easier To Maintain CRM Records
A big part of CRM (Customer Relationship Management) for most companies is direct phone conversations with different leads and existing customers. But it is usually tough to track exactly what these calls discuss.
While calls can be recorded and the audio referenced later, storing audio files and going through them is harder. So, it is better to use an audio to text software to transcribe these calls and store them in a much smaller text file.
Searching through the transcribed data will be much easier, and if customers ever raise questions about issues discussed on the call, the discussion can be pulled up pretty easily. This improves customer satisfaction and makes it easier for sales managers to monitor their employees’ performance.
6. Simplify Content Management
In today’s day and age, where social media marketing and digital advertising are the most important marketing strategies, every company produces a huge amount of content daily. A significant share of this content is in the form of videos and audio.
If transcripts of this content are stored, it becomes easier for the marketing team to reference earlier works and make quick changes if and when necessary. A company that keeps written records of its marketing content will find itself with a store of quotes, ideas, and taglines that it can use for consistent branding while saving time and money. Transcribed audio and video are also easier for customers to use and more accessible.
7. Better For Data Analytics
Big data experts use all kinds of data a company generates to provide solutions and suggestions for increasing efficiency. These experts believe that the more data is available in written format, the easier it is to apply data analytics tools to them and draw accurate conclusions.
For example, companies transcribing customer calls will have a clearer picture of what quotes from reps work best for conversions. Or companies that use audio-to-text for regular operations will be able to find repetitive tasks that their employees have to waste time on.
The Future Of Audio-to-Text
audio-to-text is changing how users experience the digital world and even how they operate their devices. Businesses are also getting on this trend in a big way and coming up with more and more uses of this technology in their regular operations.
Manual transcribing and documentation of meeting minutes is an ancient practice in the corporate world, but it is ineffective, time-consuming, and generally full of inaccuracies. An audio-to-text tool automates the transcription process, making it faster, more accurate, cheaper, and feasible on a much larger scale.
The task of innovation and technology is to make people’s lives easier and save time for more enjoyable tasks. This is a basic goal behind audio-to-text technology as well. It gives greater independence, and assisting people with disabilities is also a huge bonus.
Audio-to-text technology is set to reach even newer heights in the coming years. Customers will soon expect this feature in all their devices and online interactions. Full accessibility for all individuals should also become the norm of the day. In this situation, the faster a company shifts to an audio-to-text solution, the better it will be for its future.
In the world of technology, the early adapters are always the big winners. So if you want your company to get ahead of the curve, then make sure you start using audio-to-text software for your CRM and your internal operations.
There are plenty of companies selling audio-to-text products/services, so it will not be a hassle at all. Make your brand accessible and user-friendly for all your customers to ensure faster and higher conversions.