Blogs have taken over the internet in the last couple of decades. With the growing role of SEO in blogging, companies that write quality content have the opportunity to find new audiences and opportunities for growth.
Blogging Is More than A Plus — It’s Necessary
For any small business that wants to go big, blogging is its best friend. On one hand, blogs help them to gain exposure to wider audiences. On the other hand, blogs also help maintain connections to the customers they already have.
However, some business owners believe they can manage without running a blog. That might be technically true, but blogs have become a necessary component for growth as marketing becomes more digitized.
Although it is a little extra work, setting aside time and energy to publish a post every week or two can pay off. With the right blogging tips to succeed, like focusing on a specific niche and engaging with readers, small businesses can establish important relationships with new customers, collaborators, and funders.
If you’re struggling to boost your blog content, you can work with an SEO blog writing service that knows how to create quality blog posts, as this is the key to growing any business’s online presence.
Attract New Audiences
A lot of the time, the main struggle that small businesses have isn’t the quality of their products or services, it’s finding an audience that goes beyond the customers they already have.
Blogging is one of the easiest and most affordable ways to grow an audience because a post can introduce audiences to a business on a much larger scale.
That’s because search engines like Google have become more advanced when indexing posts, so if a post is well written, it will reach its desired audience.
An important note to remember when creating blogs is to write posts that answer specific queries, such as questions consumers type into Google’s search bar.
At first, it might seem counter-intuitive to write extremely specific content because it will likely reach a smaller audience.
However, with the expansive growth of the internet, businesses usually get better luck writing a post built around a specific topic than when they write something general.
That’s because general posts compete for the top ranking, where a blog post that answers a specific query can easily rank at the top.
Check out websites like Answer the Public to find inspiration for a specific blog topic. Such sites provide insights on what to write because the topics come from people’s search queries.
By having those niche questions answered, small audiences will likely return to the website where they found the valuable information, which could also yield higher rankings and conversions.
Inform Audiences About The Company
People visit blogs because they want to learn something new. For businesses, this is an excellent opportunity to provide useful information on the topic.
At the same time, they can also organically talk about how their products or services come in handy regarding the topic.
For example, PokerStars has published a list of terms and phrases that people can use as they get more involved with poker. The list provides useful information about how to play poker, while also giving the company the opportunity to talk about the online games they offer.
Likewise, QuickSprout’s post on how to create a sitemap explains what sitemaps are and how they improve a webpage’s SEO. At the same time, they take the opportunity to offer a tool that helps build sitemaps.
Blogging provides readers with the answers to their queries and also gives companies the chance to organically introduce their products and services.
Opportunities For Collaboration
As companies publish more quality content, their blogs will start to rank higher in Google. This provides companies with the chance to monetize their blog with affiliate marketing.
For those who may not be familiar, affiliate marketing happens when a business pays its affiliates for bringing in new traffic on a commission basis. For example, a recipe company and a kitchenware company make an affiliate partnership.
The recipe company would then make a blog post and talk about the kitchenware company’s products. For each time readers open the kitchenware company’s link, the recipe company receives a commission.
Final Thoughts
Blogging can provide small businesses with excellent opportunities for growth. It helps to gain exposure, attract the right audiences, and collaborate with affiliates.
Here are 4 great tips and tools for marketing your SaaS company for your future reference. Goodluck!