How many people use YouTube Shorts in 2024? Let’s find out!
We all want the fast and entertaining videos we see online.
Not only do they save us time from listening to unnecessary talking but are also easier to watch compared to long-form content.
Taking advantage of the shift in consumer preference, YouTube launched YouTube Shorts in September 2020.
This is the tech juggernaut’s response to the growing popularity of TikTok which posed a serious threat to its advertising revenue.
How Many People Use YouTube Shorts in 2024?
According to the survey site Statista, this platform has 1.5 billion monthly active viewers as of June 2022.
The number was much higher at 3.5 billion during the height of the pandemic in 2020.
Collectively, all videos uploaded on YouTube Shorts generate 30 billion views over the same period.
Woah! That’s a lot to digest! This simply means YouTube is undeniably successful in its short video venture.
YouTube Shorts is Taking Off
Based on the result of how many people use YouTube Shorts in 2023, we can say it is taking off.
To back this assumption, data gathered from Tubular Labs shows the venture started gaining steady momentum, in terms of upload and viewership statistics, in 2021.
During the start of that year, the number of videos uploaded on YouTube Shorts was just about 30 billion.
Fast forward to June 2021, the number had gone up to 175 billion, representing a 169% increase in a six-month span.
Moreover, viewership also hit it off, with the January to June period showing a 514% increase in the number of viewers.
Advantages of YouTube Shorts Videos
Many YouTubers are taking advantage of YouTube Shorts nowadays. These videos get better engagement and are also easier to make.
Everything should fit in a minute’s worth of video. Cool! That’s time-saving.
Here are some of the lesser-known advantages of creating YouTube Shorts, inspired by an article from Adobe Express.
YouTube Shorts Can Be Used to Promote Long-form Content
One of the lesser-known uses of YouTube Shorts is its efficacy to promote a longer video.
Simply put, Shorts can be used for click-bait.
I have come across this lawn mower’s short clips at one point.
The creator keeps viewers excited and wanting to know about the outcome of every project.
In the end, I click on the full-length video which takes about 30 minutes.
It all started with one YouTube Shorts that looked like it meant no harm. Wink!
YouTube Shorts Get Way Better Engagement than Traditional YouTube Videos
I tried this so you don’t have to. I uploaded a YouTube Shorts video and generated 5x more views than its long-form video.
What does this mean for businesses? It means you are more likely to attract customers from short videos than its counterpart.
As I said, customers, today are *extremely* impatient.
They want fast, informative videos and are ready to check out. Just make sure to use a click-worthy thumbnail!
YouTube Shorts is Easy to Make
YouTube has ventured into the video-editing scheme of business through YouTube Shorts.
The platform features various editing tools that enhance video quality without going too technical.
Even a grade-schooler can create their YouTube Shorts videos nowadays.
How to Create YouTube Shorts?
Getting started with YouTube Shorts is a piece of cake. Take a look at this step-by-step guide based on YouTube Help that is easy to follow!
Make sure you have the YouTube app and an account signed in.
The YouTube Shorts feature is specifically made for current and aspiring YouTube creators.
This simply means the video you create will automatically be uploaded to your account after editing.
Click on the plus sign found at the bottom-middle part of your homepage. Select the ‘create a short’ option among all the choices available.
For those who would like to start from scratch, click on the ‘capture’ button to start recording your videos.
Meanwhile, you may also import existing videos from your gallery and tie them up together.
You may trim your videos and make use of editing tools to add effect on your videos.
Once done, simply tap on ‘next’ and you will be redirected to the upload page
Is your video made for kids? If it is, tap on this option on the ‘select audience’ tab right before uploading.
Otherwise, click on the option showing it is not safely made for kids for proper labeling.
Click ‘upload short’ and you have just created your first YouTube Short! It is that simple.
YouTube Users by Country
Aside from knowing how many people use YouTube Shorts, it is also worth looking into how many are on the YouTube platform itself.
This shows how much of an influence you can extend through your Shorts videos and how you can target if you are a business entity, possible customers in every country.
- India – there are 467 million active YouTube users in this country in January 2023
- United States – there are 246 million active YouTube users in this country in January 2023
- Brazil – there are 142 million active YouTube users in this country in January 2023
- Indonesia – there are 139 million active YouTube users in this country in January 2023
- Mexico – there are 82 million active YouTube users in this country in January 2023
- Japan – there are 78 million active YouTube users in this country in January 2023
- Pakistan – there are 72 million active YouTube users in this country in January 2023
- Germany – there are 71 million active YouTube users in this country in January 2023
- Vietnam – there are 63 million active YouTube users in this country in January 2023
- Turkey – there are 58 million active YouTube users in this country in January 2023
- Philippines – there are almost 58 million active YouTube users in this country in January 2023
- United Kingdom – there are 57 million active YouTube users in this country in January 2023
Going into the short content is, no doubt, the best decision YouTube has ever made.
This is based on how many people use YouTube Shorts nowadays, which is billions of people!
On the downside, monetization for YouTube Shorts remains in its infancy.
The program had only been up since February, with some creators generating hundreds of thousands to millions of views claiming to generate less than $100 for their hard work.