Content marketing is a hugely effective form of digital marketing, allowing you to draw customers in, generate leads and gain conversions.
Content marketing involves the creation and distribution of what is ideally unique, engaging and high-quality content in order to drive these actions, and indeed, this is the core essence of what this marketing is.
Your own website is the greatest and most important part of your content marketing strategy and yet it is far too often overlooked.
Read on to discover why you should focus a little more of your attention at home today…
What Do We Mean By Content Marketing?
Content marketing, much as it sounds, is the strategic marketing approach that focuses on creating and distributing quality content in order to achieve your goals.
Content can help with your SEO, raising your position in the search engine results pages (SERPs). High-quality original content is essential in formulating your ranking as well as in providing value to the customer.
You need valuable, original and engaging content to attract your target market and to get them to stay.
This may be content that you have published on guest blogs, social media or on your own website.
In general all of your content should be of the highest quality to help show the user what you can do for them, and why they should pick you.
At the core of all of this is your website and the content it contains. From your videos and images to your posts, articles and more, your website is the most important part of any content marketing strategy. Some of the key reasons for this are laid out below…
Your Website Is The Heart Of Your Online Presence
You need a place to send your customers, a place where they can find out more about you, where they can see your products and who you are.
As well as all that, your content needs somewhere to actually live online. You may have guest blogs and posts elsewhere, but your website is still the most important part of your content marketing strategy because it is where people can find your content at all times.
You need one place that sums you up, where your customers can find you and find the content that you are producing.
Without a website you would have no heart, no backbone and indeed no real base or foundation at all to build your content marketing strategy upon.
A body cannot function without its heart, a building cannot stand without its foundations, and your content marketing strategy will not succeed without giving your website the stature and attention that it deserves.
Your Website Is You
Your website reflects your brand, who you are, and what you can offer. Neglect your website at your peril.
The content on your website will formulate your brand voice, and with it showcase what you care about and how you come across to your customers.
Your SEO in Miami can help you to find your brand voice, and the right agency will replicate and aim to use the same voice when they create your content.
Your customers will flock to your website to find out more about you over any other place that your content exists online.
And more and more shoppers today want to know who it is they are buying from. Another key reason why your website is so critical.
Your Website Allows You To Showcase Your Wares
You can also think of your website like a shop window, showcasing your wares but also your personality and style.
You may know and like a product from a brand like Selfridges or Harvey Nichols, yet their window displays can forever cement them in your mind as stylish, beautiful and worth visiting.
Your website displays your products, your personality and gives your customers a reason to stay and to sign up an email address or click purchase.
You can also show off successful case studies, customer reviews and give plenty of other reasons to stick with you and your website.
The more time that people spend on your site the better, and the more likely they are to say yes to your CTA.
It Is Essential For SEO Purposes
Any SEO agency will tell you that your website is absolutely critical when it comes to your business’s SEO strategies, including content marketing.
Content marketing and SEO go hand in hand, and one cannot work well without the other. Similarly, SEO is critical for your website’s success. Each component is necessary for your digital marketing strategies to work.
In terms of your SEO, you need a website that has the right page loading speed, plenty of backlinks and no shortage of high quality content.
Content marketing is all about producing this original and valuable content to attract customers, while also appealing to the search engine algorithms that take note of all of this when giving you a ranking.
There is little point in focusing on a content marketing strategy that doesn’t put your website at the centre of it in terms of SEO.
A slow website with less than worthy content will not get the ranking you need to appear to the right audience at the right time.
our SEO, much like your website, is vital at all stages of the process from finding customers to getting that conversion, so both must hold your focus at all times.
All Roads Lead To Rome…
All of the pieces of content that you write and send out into the world will link back to your website.
Much like how all roads across much of Europe did and still do lead to Rome, all of these pathways will lead all your customers home to your website.
The content that you have here is critical as it will be the final step in whether or not you get the conversions that you need.
It is your home base, the place you are attempting to send everyone to learn more about your business and your products.
And to entice them to buy your product, complete an action or at least increase their brand awareness.
You need to be able to hold their attention even if you have attracted it elsewhere, so in this, once again, your website is key.
Final Thoughts
As you can see, there is no doubt that your website is essential to your broader content marketing strategy.
Without somewhere to land from your other blogs, without a consistent representation of you and who you are, and without high quality and engaging content to encourage you to stay, your strategy would not succeed.
Really when it comes down to it, your website is the most important aspect of more than just your content marketing strategies. It is at the heart of any and all digital marketing strategies you might employ.
Getting your website right, with the best content, the clearest links and headers, the most user friendly design and in line with your brand is a must.
No matter what marketing strategies you are contemplating for your business, focus on your website and you will be off to the right start.