Incogni vs Optery: Which is Best for Your Privacy in 2025?
Posts by Kelly IndahMarch 12, 2024
If you’re concerned about your online privacy, you might be considering using a service like Incogni or Optery.
Both services aim to help you remove your personal information from data brokers and people search sites.
However, they differ in their approach to achieving this goal.
Incogni, offered by Surfshark, acts as your privacy proxy, sending official data removal requests to many dozens of personal information brokers and reporting their responses, without actively seeking your specific profile.
On the other hand, Optery focuses on helping you remove your information from higher-level aggregators and people search sites, and also deals with so-called “Dishonorable Data Brokers” who are notoriously difficult to deal with.
Before adding a new broker to its list of supported companies, Incogni works with them to establish a process for making requests on behalf of customers.
While both Incogni and Optery aim to help you protect your privacy online, they take different approaches to achieving this goal.
In this article, we’ll explore the differences between these two services and help you decide which one might be right for you.
Whether you’re looking to remove your information from people search sites or higher-level aggregators, we’ll provide you with the information you need to make an informed decision.
What is Incogni?
If you’re looking for a way to protect your personal information online, you might have come across Incogni.
Incogni is a subscription-based service that acts as your privacy proxy, periodically sending official data removal requests to many dozens of personal information brokers and reporting their responses, without actively collecting or storing any of your personal information.
Features of Incogni
Incogni offers a range of features to help you protect your privacy online.
Some of the key features of Incogni include:
Data removal requests: Incogni acts as your proxy, sending data removal requests to people search sites that have your data and to brokers that are likely to have your data. For people search sites, it verifies your identity and sends specific removal requests. For higher-level aggregators, it sends official removal requests to those that might have your data.
Privacy protection: Incogni does not collect or store any of your personal information. It acts as a go-between, sending data removal requests on your behalf and reporting back the responses it receives.
Subscription-based: Incogni is a subscription-based service. You can choose to pay per month or get a one-year plan to stave off future data collection. All plans come with a 30-day money-back guarantee.
Benefits of using Incogni
Using Incogni can offer a number of benefits, including:
Protection from data brokers: Data brokers are companies that collect and sell personal information. By sending removal requests to these brokers, Incogni can help protect your personal information from being sold or shared.
Verification of data removal: Incogni reports back the responses it receives from data brokers, so you can be sure that your data has been removed.
Ease of use: Incogni is easy to use. Simply sign up for a subscription, and Incogni will take care of the rest.
Incogni is a useful tool for anyone looking to protect their personal information online.
By acting as your privacy proxy and sending data removal requests on your behalf, Incogni can help keep your personal information safe from prying eyes.
What is Optery?
If you’re concerned about your online privacy, you may have heard of Optery.
Optery is a data removal service that helps you remove your personal information from data brokers and people search sites.
Optery’s goal is to help you take control of your online identity and protect your personal information from being misused.
Features of Optery
Optery processes removals from over 240 people search sites and data brokers, which is more than any competing service.
Optery offers a free report that shows you which brokers have your data and how to remove it.
Optery also provides a dashboard that allows you to track your removal requests and see the status of each request.
Optery offers a few features that make it stand out from other data removal services.
Optery builds in a warning when you’re leaving the Optery site and entering that of a data broker.
The warning notes that you should never give personal information to the broker.
Optery also offers a Chrome extension that allows you to easily submit removal requests while browsing the web.
Benefits of using Optery
Optery’s service can help you protect your privacy and personal information.
By removing your data from data brokers and people search sites, you can reduce the amount of personal information available online.
This can help reduce the risk of identity theft and other forms of online fraud.
Optery is easy to use and provides a comprehensive solution for removing your personal information from data brokers and people search sites.
Optery’s dashboard allows you to track your removal requests and see the status of each request, which makes it easy to stay on top of your online privacy.
Overall, Optery is a great option for anyone looking to take control of their online identity and protect their personal information.
With its comprehensive data removal service and easy-to-use dashboard, Optery can help you reduce the amount of personal information available online and protect your privacy.
Incogni vs Optery: Comparison
If you’re looking for a data removal service, you might be considering Incogni and Optery.
Here’s a comparison of the two services to help you make an informed decision.
Pricing
Both Incogni and Optery offer monthly and yearly subscription plans. Incogni’s monthly plan costs $6.49, while its yearly plan costs $77.88.
Optery’s monthly plan costs $14.99, while its yearly plan costs $99.99 per year. Based on pricing alone, Incogni is the more affordable option.
User Interface
Incogni’s user interface is simple and easy to navigate. You can easily see which brokers have your data and make removal requests.
Optery’s user interface is also user-friendly, but it may take some time to get used to.
Both services offer a dashboard that shows you the status of your removal requests.
Security
Both Incogni and Optery take security seriously. Incogni uses military-grade encryption to protect your data, and Optery uses AES-256 encryption.
Both services also have a strict privacy policy to protect your personal information.
Customer Support
Incogni offers email support and a knowledge base with articles and FAQs.
Optery offers email and phone support, as well as a knowledge base.
Both services have responsive customer support teams.
Based on the comparison, Incogni is the more affordable option and has a simpler user interface.
Which One to Choose?
When deciding between Incogni and Optery, there are a few factors to consider.
Factors to Consider
Firstly, consider your budget. Incogni offers a more affordable option, with plans starting at $6.49 per month, while Optery’s plans start at $129 per year.
If you’re on a tight budget, Incogni may be the better choice.
Secondly, consider the number of data brokers each service covers. Optery covers 240+ data brokers, while Incogni covers only 80+.
If you’re looking for more comprehensive coverage, Optery may be the better choice.
However, Incogni’s coverage is still extensive and will cover the vast majority of data that’s out there.
Use Cases
If you’re an individual looking for a simple and affordable option to remove your data from a few select sites, Incogni may be the better choice for you.
If you’re a business or an individual looking for more comprehensive coverage and automation, Optery may be the better choice.
Conclusion
Based on the comparison between Incogni and Optery, it is clear that Incogni is the clear winner.
It offers a more comprehensive privacy protection service that goes beyond just removing your personal information from data brokers.
Incogni acts as your privacy proxy, periodically sending official data removal requests to many dozens of personal information brokers and reporting their responses, without actively seeking your specific profile.
Optery, on the other hand, provides a more limited service that only removes your data from people search sites.
While this may be useful, it does not provide the same level of protection as Incogni.
Another advantage of Incogni is that it works with authorized agents to make it easier to delete your data.
Before Incogni adds a new broker to the list of companies it supports, it works with the broker to work out a process for making requests on behalf of customers.
This ensures that the process is streamlined and efficient.
Overall, if you are looking for a comprehensive privacy protection service, Incogni is highly recommended.
It provides a more robust and effective solution for protecting your personal information online.