Facebook Marketplace has had a significant impact on e-commerce.
It has made it simpler and easier for consumers to buy and sell goods, and it has given small businesses new opportunities to reach out to new and a wider range of customers.
This article will explore important Facebook Marketplace statistics, such as how many people use Facebook marketplace to sell and buy their stuff, how much people are spending on advertisements, and the most in demand products on the platform.
Key Statistics
- Facebook Marketplace is actively used by more than 1 billion users every month.
- An average of 250 million people sell on Facebook Marketplace.
- In 2022, advertisers spent about $58.11 billion on Facebook.
- Nearly one in five active Facebook users logs in to shop on Facebook Marketplace
- Over 6 in 10 Facebook Marketplace users are female
- The average cost per click for Facebook ads was $1.86 in 2020.
1. How Many People Use Facebook Marketplace in 2024?
Facebook Marketplace is one of the most popular online shopping platforms globally.
Many people want to know how many people use Facebook Marketplace to buy or sell used or new items.
With its rising popularity, Facebook Marketplace is actively used by over 1 billion people monthly.
Users can literally find anything on this platform– furniture, clothing items, jewelries, digital goods, electronics, even cars.
In addition, just like any other online shopping platforms, Facebook Marketplace offers a variety of features that make it easy for users to find the items they are looking for, such as search filters and saved listings.
But unlike other online shopping platforms, Facebook Marketplace is directly linked in your Facebook account which means you can easily contact the seller or buyer through Facebook messenger.
(Tech Report)
2. How Many Sellers Are Using Facebook Marketplace?
An average of 250 million people sell on Facebook Marketplace each month.
Unlike other online shopping platforms, listing an item on Facebook Marketplace will cost you nothing.
Aside from that, with Facebook’s large number of users, sellers can reach a lot of potential buyers without spending so much on advertisements.
(Capital One Shopping)
3. Over 8 out Of 10 Facebook Marketplace Users Access It on Their Mobile Phones
About 81% of Facebook Marketplace users access the platform using their mobile phones.
The vast majority of Facebook Marketplace users are using their smartphones or tablets to buy and sell goods.
Since Facebook Marketplace is directly linked to your Facebook account, you can easily access it through the app and your phone.
(Tech Report)
4. Advertisers Spent an Estimated $58.11 Billion on Facebook Ads in 2022
Advertisers spent about $58.1 billion on Facebook ads in 2022, making it one of the most popular advertising platforms in the world.
Facebook has a large and engaged audience.
With over 2.91 billion monthly active users, Facebook is the largest social media platform in the world.
This gives advertisers a large pool of potential customers to reach with their ads.
Due to its massive popularity, Facebook ads are more effective than others.
Aside from that, businesses often choose facebook since it offers a variety of ad targeting options.
Advertisers can target their ads based on demographics, interests, and even online behavior.
This allows advertisers to reach their target audience with relevant and effective ads.
(Media Radar)
5. Nearly One out Of Every Five Active Facebook Users only Logs in To Use Facebook Marketplace.
About 16% of people only log in to the platform to shop on Facebook Marketplace.
Online shopping has been more common since the surge of the 2019 pandemic, and with Facebook Marketplace’s convenience, a lot of users are buying items from this platform.
Facebook Marketplace has a wide variety of items to choose from, including new and used items, furniture, electronics, clothing, and collectibles.
It is a great way for people to find unique and interesting items, as well as affordable deals on new and used goods.
(Capital One Shopping)
6. About 53% of Luxury Secondhand Goods Consumers in The US Use Facebook Marketplace
Buying second hand luxury items can be really risky.
There are people who are selling fake items that look and feel legit.
That’s why more than half or 53% of luxury second hand goods consumers in the United States buy their items on Facebook Marketplace.
As mentioned, you will need your own Facebook account to sell and buy on Facebook Marketplace.
When buying an item on the platform, buyers can check the seller’s personal Facebook account (if the person has not locked their profile).
With this, consumers can do background checks and see whether the items they sell are legitimate or not.
If you are looking for a convenient and affordable way to shop for luxury secondhand goods, you should definitely consider Facebook Marketplace.
It is a great way to find unique and interesting items, as well as deals on designer clothing, handbags, watches, and jewelry.
(Tech Report)
7. Facebook Ads Can Have a Potential Reach of 2.08 Billion People
Facebook has over 2.08 billion monthly active users, giving advertisers a large pool of potential customers to reach with their ads.
Facebook ads can help businesses of any size connect with their ideal customers.
They can be used to promote products and services, generate leads, and increase brand awareness.
Aside from that, Facebook ads are also relatively affordable, making them a good option for businesses with limited budgets.
(Hootsuite)
8. Over 10 Million Advertisers Are Using Facebook
Facebook is one of the most popular social media platforms in the world, with over 2.91 billion monthly active users.
This makes it a powerful advertising platform for businesses of all sizes.
Over 10 million advertisers are using Facebook to reach their target audience, promote their products and services, and generate leads.
(Statista)
9. U.S. Businesses Have Invested $4.0 Billion in Facebook Advertising
Online advertising is a powerful tool that can help US companies of all sizes reach their target audience, promote their products and services, and generate leads.
Online advertising platforms, such as Facebook Ads, have billions of active users.
According to data, US companies have spent more than $4 billion on Facebook advertising.
This gives US companies the opportunity to reach a large and engaged audience through these online advertisements.
(Capital One Shopping)
10. Over 6 in 10 Facebook Marketplace Users Are Women
It is no surprise that about 61.8% of people who browse and use Facebook Marketplace are women, since women are more likely to shop and browse online shopping platforms than men.
(Thrive My Way)
11. An Estimate of 270 Million Active Facebook Marketplace Accounts May Be Fake
Scammers and frauds can be anywhere.
About 270 million or 10% of all active Facebook Marketplace accounts may be fake.
This figure raises concerns about the safety and security of the platform.
Scammers may create fake Facebook Marketplace accounts to sell fake or counterfeit products, or to collect money from buyers without delivering any products at all.
(Thrive My Way)
12. Facebook Ads Cost an Average of $1.86 per Click in 2020
The average cost per click for a Facebook ad campaign is $1.86.
An advertisement’s cost per click may vary depending on the level of competition, the effectiveness of the ads, and the budget available in the ad auction.
(Marketer Knows)
In-Demand Products on Facebook Marketplace in 2023
There are a number of products that are in high demand on Facebook Marketplace in 2023. Here are a few of the most popular items:
1. Clothes, Shoes, and Accessories
Most people use second hand items on Facebook Marketplace such as used clothes, shoes, or accessories like necklaces, earrings, and bracelets.
2. Home DEcorations
Furniture is always in high demand on Facebook Marketplace.
People are looking for all types of furniture, including sofas, beds, tables, chairs, and dressers.
Facebook Marketplace has a wide variety of home decorations to choose from, including new and used items, furniture, electronics, clothing, and collectibles.
This gives users the opportunity to find unique and interesting items for their homes.
3. Kid’s Stuff
Children grow quickly, and this means that parents often need to buy new clothes and toys for their children on a regular basis.
Facebook Marketplace is a great place to find and sell children’s items at an affordable price.
4. Handmade Items
Handmade goods are also popular on Facebook Marketplace.
People are looking for unique and one-of-a-kind items that are made by hand.
Some of the most popular handmade items available in Facebook marketplace are jewelry, art, and crochet items.
5. Electronic Goods
Many electronics on Facebook Marketplace are available at affordable prices.
This is because sellers are often willing to negotiate on price, and buyers can often find good deals on used items.
(Mage Comp)
Conclusion
Facebook Marketplace’s massive success has piqued people’s interest to know how many people use Facebook Marketplace to buy and sell new and used items.
It is now a major player in the world of e-commerce, with over a billion monthly visitors.
It is a convenient, affordable, and versatile online marketplace.
It is a great way to buy and sell new and used items, find unique and hard-to-find items, and connect with people in your local community.
With its large user base, convenient features, and wide variety of products, Facebook Marketplace is well-positioned to remain a leading online marketplace in the coming years.