Who would not feel special if they had exclusive offers and benefits?
Amazon can provide premium services and a wide range of exclusive deals and discounts to its customers through its Prime membership.
At just $14.99 per month, subscribers from over 20 countries can enjoy a bunch of Prime benefits.
Young adults are the leading users of Amazon Prime. Approximately nine in ten people avail of the subscription to get free shipping.
How many people use Amazon Prime in 2024? Let’s find out in this article.
How Many People Use Amazon Prime in 2024?
There is no exact number of Prime users reported in 2023.
However, based on the latest report, there are more than 200 million Amazon Prime users worldwide.
The number of users grew from around 100 million in 2018 to 200 million in 2021. This represents over 100 million additional users in just three years.
Some of the reasons why there are millions of Amazon Prime users are free and fast delivery, ad-free music, podcasts, movies, and shows, prime gaming and reading, and exclusive deals on thousands of items.
Let’s take a look at the number of people using Amazon Prime from 2018 to 2021:
- In Q1 2018, there were 100 million Amazon Prime users
- In Q4 2019, there were 150 million Amazon Prime users
- In Q1 2021, there were 200 million Amazon Prime users
How Many are Amazon Prime Paying Members?
The company reported 200 million paying members in 2020, up from 46 million five years ago.
Amazon Prime members pay $14.99 every month or $139 every year to get premium services.
Students can also avail of a subscription plan at $7.44 every month or $69 every year.
Here are the numbers of Amazon Prime paying members from 2015 to 2020:
- Amazon Prime had 46 million paying members in 2015
- Amazon Prime had 65 million paying members in 2016
- Amazon Prime had 100 million paying members in 2017
- Amazon Prime had 125 million paying members in 2018
- Amazon Prime had 150 million paying members in 2019
- Amazon Prime had 200 million paying members in 2020
How Many People Use Amazon Prime in the United States?
Amazon Prime users in the United States in 2023 reached approximately 161.7 million and are forecasted to exceed 168 million by the end of 2025.
A survey reveals that 91% of Amazon Prime users in the country are subscribers for at least two years now.
This shows that they enjoy exclusive discounts, offers, and free deliveries.
Below are the numbers of Amazon Prime users in the United States from 2013 to 2022:
- There were 25 million Amazon Prime users in the United States in 2013
- There were 40 million Amazon Prime users in the United States in 2014
- There were 54 million Amazon Prime users in the United States in 2015
- There were 65 million Amazon Prime users in the United States in 2016
- There were 99.7 million Amazon Prime users in the United States in 2017
- There were 112.1 million Amazon Prime users in the United States in 2018
- There were 124 million Amazon Prime users in the United States in 2019
- There were 142.5 million Amazon Prime users in the United States in 2020
- There were 151.9 million Amazon Prime users in the United States in 2021
- There were 157.4 million Amazon Prime users in the United States in 2022
Future Count of Amazon Prime Users in the US
Here is a list of the forecasted number of Amazon Prime users in the US from 2023 to 2025:
- There will be an estimated 161.7 million Amazon Prime users in the United States in 2023
- There will be an estimated 165 million Amazon Prime users in the United States in 2024
- There will be an estimated 168.3 million Amazon Prime users in the United States in 2025
Age Group of Amazon Prime Users in the US
According to research, young adults are the major audience of Amazon Prime since they love online shopping, and spend much time watching movies and playing music.
81% of internet users in the US aged 18 to 34 years old are paying for Amazon Prime subscriptions.
While 68% are 35 to 54 years old, and 60% are 55 years and older.
How Many Users of Amazon Prime in Canada?
In 2022, 43% of Canadians were paying for Amazon Prime subscriptions.
About 55% have used Amazon Prime services, and 12% used someone else’s subscription to receive Amazon Prime benefits.
Based on Statista’s report, the number of Amazon Prime Video viewers in Canada reached 12.2 million in 2021, up by more than 5 million since 2019.
It is expected to further increase in the coming years.
Amazon Prime Day Sales
Amazon Prime Day is an annual event made available to all Prime members.
Gross sales during the 2021 Amazon Prime Day exceeded $11 billion, up by almost $10 billion compared to 2016 Amazon Prime Day.
Here are Amazon Prime Day’s gross sales from 2015 to 2021:
- Gross sales on Amazon Prime Day in 2015 hit $0.9 billion
- Gross sales on Amazon Prime Day in 2016 hit $1.52 billion
- Gross sales on Amazon Prime Day in 2017 hit $2.41 billion
- Gross sales on Amazon Prime Day in 2018 hit $4.19 billion
- Gross sales on Amazon Prime Day in 2019 hit $7.16 billion
- Gross sales on Amazon Prime Day in 2020 hit $10.39 billion
- Gross sales on Amazon Prime Day in 2021 hit $11.19 billion
Amazon Prime Subscription Services Revenue
Amazon generated an annual revenue of $513.98 billion in 2022, up from $469.8 billion in the previous year.
Its revenue includes sales from physical and online stores, subscription services, AWS, and other services.
Amazon Prime subscription service revenue alone reached $35.22 billion in 2022.
Here is a list of Amazon Prime subscription service revenue from 2014 to 2022:
- Amazon Prime subscription service revenue in 2014 reached $2.76 billion
- Amazon Prime subscription service revenue in 2015 reached $4.47 billion
- Amazon Prime subscription service revenue in 2016 reached $6.39 billion
- Amazon Prime subscription service revenue in 2017 reached $9.72 billion
- Amazon Prime subscription service revenue in 2018 reached $14.17 billion
- Amazon Prime subscription service revenue in 2019 reached $19.21 billion
- Amazon Prime subscription service revenue in 2020 reached $25.21 billion
- Amazon Prime subscription service revenue in 2021 reached $31.77 billion
- Amazon Prime subscription service revenue in 2022 reached $35.22 billion
Conclusion
Many people avail of Amazon Prime subscription plans since it allows its members to share various benefits with another adult in the family.
Some of the benefits that members can enjoy are Amazon Prime Video streaming, Prime music, books, and magazines, free shipping, and exclusive discounts.
People can also try a 30-day free trial if they want to experience it before paying for a subscription plan.
Now you know how many people use Amazon Prime in 2023 and why they avail of subscription plans.
Over 200 million Amazon Prime users are enjoying premium services and exclusive deals.