Have you experienced checking product details, reviews, and recommendations online before purchasing an item?
Online reviews are important factors in determining the likelihood of buying a product.
Most people depend on reviews and feedback from other people to know if the item is worth every penny.
One of the most preferred platforms for product and service reviews is Yelp.
More than 45% of people prefer checking reviews of restaurants, retail, and other services on this platform.
Do you want to know the latest Yelp demographics and other interesting facts about this prominent platform focusing on customer reviews?
Let’s find out in this resource.
Key Yelp Demographics
- Yelp has about 178 million visitors per month.
- Yelp reached its first million review milestone in May 2007.
- In 2022, there were 265 million total reviews submitted to Yelp.
- Most Yelp users in the US are from the older generations aged 55 and above.
- The United States is the leading country that sends the most traffic to Yelp.com, accounting for 93.17%.
- The leading reviewed business category on Yelp is “Home and Local Services.”
- 25% of users purchased a product or service “within a few hours” after checking on Yelp
Detailed Yelp Demographics in 2024
1. About 178 Million Yelp Users Visit the Platform Each Month
Yelp is one of the most trusted platforms for product reviews. 45.18% of Yelp users visit the platform to check reviews before purchasing.
The latest report shows that the platform has approximately 178 million monthly visitors.
The majority of these visitors come from mobile users, accounting for over 90 million.
In 2022, Yelp recorded 59.17 million monthly mobile web visitors, 38.05 million monthly desktop visitors, and 33.03 million monthly mobile app visitors.
(Statista and Earthweb)
2. All About Yelp
Yelp is a platform focused on customer reviews. It was founded in 2004 by Jeremy Stoppelman and Russel Simmons in San Francisco, California.
At first, Jeremy wanted to name the platform “Yocal” until one of the employees, David Calbraith, called it “Yelp.”
They rejected this name because it sounds like “help.”
After a while, they realized that it fits the platform’s mission – which is to help users connect with local businesses like restaurants, gyms, salons, bars, retailers, and other services, and allow them to write honest reviews.
In May 2007, the platform reached a 1 million review milestone.
After a year, it launched the Yelp iPhone app. It continuously became a one-stop platform for users to see local businesses, product information, business hours, star ratings, and reviews.
Yelp recorded its first hundred million review milestone in 2016 and launched a new feature “Request a Quote.” In just a few years, it exceeded the 200 million review milestone.
Today, it is available in 35 countries and has 265 million reviews.
(Yelp Press and Search Engine Journal)
3. There Were a Total of 265 Million Reviews Submitted to Yelp at The End of 2022
As of December 2022, Yelp has 265 million cumulative reviews submitted to the platform, up from 244 million the previous year.
Here is a list of the cumulative number of reviews submitted to Yelp from 2015 to 2022:
- In 2015, there were a total of 95.21 million reviews submitted to Yelp
- In 2016, there were a total of 121.02 million reviews submitted to Yelp
- In 2017, there were a total of 148.30 million reviews submitted to Yelp
- In 2018, there were a total of 177 million reviews submitted to Yelp
- In 2019, there were a total of 205 million reviews submitted to Yelp
- In 2020, there were a total of 224 million reviews submitted to Yelp
- In 2021, there were a total of 244 million reviews submitted to Yelp
- In 2022, there were a total of 265 million reviews submitted to Yelp
(Yelp Press and Statista)
4. Yelp’s Website Total Visits Reached 141 Million in March 2023
Yelp’s website recorded 141.4 million visits in March 2023, up by 8.07% from the previous year.
Visitors spend an average visit duration of 2 minutes and 47 seconds on the platform.
Below are the total number of Yelp visits in 2023:
- Yelp.com had 142.5 million total visits in January 2023
- Yelp.com had 130.9 million total visits in February 2023
- Yelp.com had 141.4 million total visits in March 2023
(Similarweb)
5. Age Distribution of Yelp Users in the US
Most Yelp users in the US are from the older generations aged 55 and above, accounting for 39%.
Users aged 35 to 54 come next, accounting for 34%. While the younger generations come last, with 27%.
Among the platform users in the country, 57% have at least $100,000 income. 24% generate at least $60,000 to $99,000, and 20% generate a maximum of $59,000.
(Yelp Press)
6. Yelp Users by Gender
More female users prefer using Yelp compared to male users. In percentage, females account for 53% while males account for 47%.
(Earthweb)
7. Yelp App Unique Users Every Month
Yelp can be accessed through a desktop, mobile web, and application. In 2022, an average of 33.03 million monthly unique visitors used the Yelp app.
It acquires a slight decrease from the previous year.
Let’s take a look at the average number of Yelp app unique users every month from 2019 to 2022:
- In 2019, Yelp had an average of 36.25 million monthly Yelp app users
- In 2020, Yelp had an average of 31.13 million monthly Yelp app users
- In 2021, Yelp had an average of 33.09 million monthly Yelp app users
- In 2022, Yelp had an average of 33.03 million monthly Yelp app users
(Statista and Yelp Press)
8. Top 5 Countries Visiting Yelp.com
Currently, Yelp offers 42 languages and is available and used in 35 countries.
But the leading country that has the most users and sent the most traffic to Yelp’s website is the United States.
This country accounts for 93.17%.
Here are the top 5 countries visiting Yelp.com the most:
- The United States – accounts for 93.17%
- The United Kingdom – accounts for 1.12%
- Canada – accounts for 0.78%
- Australia – accounts for 0.50%
- India – accounts for 0.39%
(Similarweb)
9. The Number 1 Reviewed Business Category on Yelp is “Home and Local Services”
One of the best features of Yelp is the review section.
This helps users find the best auto services, recommended restaurants, nearest laundry shops, 5-star rating salons, top home cleaners, and other products and services.
The most reviewed business category on Yelp is “Home and Local Services.” It accounts for 19%.
This category includes Contractors, Electricians, Home Cleaners, HVAC, Landscaping, Locksmiths, Movers, and Plumbers.
While the second most-reviewed is “Restaurants,” accounting for 17%. “Shopping” follows, with 15%, and “Beauty & Fitness,” with 11%.
(Yelp Press)
10. 25% of People Purchase a Product or Service a Few Hours After Consulting Yelp for Help
More and more people are becoming dependent on reviews of other consumers.
They spend time reading and searching for the best.
But do you have an idea how soon people decide to buy a product or avail of a service after checking on Yelp?
Let’s find out below:
- 25% of users purchased “within a few hours” after checking on Yelp
- 17% of users purchased “within a day” after checking on Yelp
- 35% of users purchased “within a week” after checking on Yelp
- 18% of users purchased “within a month” after checking on Yelp
- 3% of users purchased “more than a month” after checking on Yelp
(The Small Business Blog)
Conclusion
Product reviews are important since they can either generate higher revenues or lower revenues, depending on the performance and quality of the products and services.
Yelp helps users purchase the best through reviews, ratings, descriptions, locations, and recommendations.
In just a snap, the information you might need is in front of your screen, including photos.
Because of this, more users prefer using Yelp when looking for restaurants, home services, auto services, and nightlife.
Those are the latest Yelp demographics.
Thanks for reading our article.