With how technology has developed over the years, Viber statistics show how much people enjoy staying connected with friends and family worldwide.
Instant messaging has been around for quite a while now, but it continues to be revolutionized with the likes of various mobile applications.
Viber is known as one of the most popular instant messaging apps, as it brings in 70 million interactions every hour.
Considering it’s available in many countries all over the world, the application boasts well over 1 billion users.
You might be wondering why someone would choose Viber over apps like WhatsApp or Facebook Messenger, but there are a few clear reasons for this.
Viber offers a unique set of features that their large user base love and it’s a go-to choice for individuals looking to stay connected with just a few taps.
This article will dive into statistics centered around many aspects of the Viber instant messaging application.
Key Statistics
- The app saw a 170% increase in all group-related activities in 2020
- The app saw a 400% user increase in the Asia-Pacific region back in 2020
- Worldwide, there are over 1.3 billion Viber registered users
- Viber has 823 million monthly active users
- Active Viber users generally send 30 messages or more on a daily basis
- The instant messaging application is available in over 40 languages
- Viber’s number of group-call participants doubled at the height of Covid-19
People Love to Stay Connected
Part of the success behind the Viber application is that people love to easily stay connected without racking up a bill.
Viber lets you do just that and a lot more. Preferences on instant messaging apps tend to vary based on location as well.
With how connected our world is, many friends and family are spread out among countries and locations that are far away from each other.
Applications like Viber give people the ability to stay connected far beyond text messages alone.
From video calls, instant messaging, phone calls, and even file sharing, Viber gives users more than one way to get in touch and remain a part of each other’s lives.
Other benefits include end-to-end encryption for substantial security, identity verification, community features, and much more.
The company has clearly cemented itself in the instant messaging market as a leader in its own right.
Having over a billion users speaks for itself, but you’d be surprised at other details you’ll find statistics related to the Viber application.
Top Viber Statistics in 2025
There are many different aspects of the Viber application that can be analyzed.
At a glance, it may just seem like an ideal app for messages and calls, but Viber has plans for all kinds of different integrations.
The general statistics listed below will provide an overview of the application, which will give you a baseline idea of why people love Viber so much.
Viber gives users plenty of reasons to stick around, and it continues developing the application to keep them satisfied and engaged over time.
1. The Number of Users Can’t be Ignored
As mentioned earlier in the article, Viber boasts a user base that exceeds a billion users.
Even if other similar platforms may carry a larger user base, this is pretty competitive, to say the least.
More specifically, it’s estimated that Viber carries 1.3 billion users, and this number continues to grow each year.
It’s important to note that this comes from recent data taken from 2020, and you can guarantee the company’s user base has grown since then.
Viber not only actively promotes itself to its target audience, but it continues to be adopted by new users through word of mouth.
Of course, marketing is a factor in driving up the user base, but family and friends also play a significant role.
As one family member picks up the app, many others are bound to follow, and it tends to be a domino effect from there.
(99Firms, SignHouse)
2. Monthly Active Users
There’s no argument that Viber has a large user base, but you’d be shocked at the number of monthly active users as well.
It seems a majority of the app’s user base is pretty active, with 823 million people using the app every month.
A big part of this is that the Viber service doesn’t require a SIM card, so it can be used on a wide range of devices, not just smartphones.
The business model for apps like Viber is excellent, as people want to stay in touch on a consistent basis.
For many people, that means opening the application every day, whether it’s to send a text, make a phone call, or use any of the app’s other features.
(99Firms)
3. Viber Doesn’t Like to Impose Limits on its Users
With many other messaging apps, you’re bound to encounter certain restrictions when it comes to contacting other people.
You won’t find much of that with Viber, as it allows you to make phone calls to any number you want.
That means it doesn’t matter if the phone number is registered with Viber or not; you can successfully make a high-quality phone call.
It’s important to note that Viber requires you to purchase credits for certain phone calls, but it’s still much cheaper than paying for an international service through a phone carrier.
All of the features that Viber offers tend to influence users to be pretty active.
Among the monthly active users, many of them interact with the application on a daily basis and with a consistent frequency.
It’s pretty common if you think about it, as many people send messages repeatedly throughout the day.
However, statistics show that users are interacting with much more than that every single day.
(99Firms)
4. Actions of the Typical User
On average, active users generally send 30 messages or more on a daily basis.
For international friends and family, Viber makes it easy to stay in contact.
The application provides base needs of communication yet takes it one step further to offer users more than one way to connect.
This also highlights that the average user opens the Viber application multiple times throughout the day.
With a consistent cycle of interactions from the apps’ user base, it only becomes more popular as time passes.
Viber also works on developing new features to give users more of a reason to spend more time on the app.
It’s a recipe for success and shows why Viber is a competing force among similar services.
Another interesting statistic we can look at is how much time users spend on the app to engage with loved ones.
(99Firms)
5. How Much Time Does the Average User Spend on Viber?
Even with the average user sending 30+ messages on a daily basis, most users spend a little over 30 minutes with the application open.
This may not seem like much, but a lot of communication can happen in this timeframe.
Below is a brief list of some other interesting data points that relate to this topic of user interaction.
- 70 million unique interactions every hour
- 90% of all Viber messages are opened in three minutes or less
- The average time spent on this app comes out to 35 minutes per day
- 27% of educational users work with the Viber app to contact students
Although many people may view Viber as a medium between friends and family, it can be utilized in many personal and professional settings.
There’s no doubt Viber is more popular in some regions of the world than others, but user interaction isn’t lacking by any means.
Other interesting aspects of Viber that entice the user base include some of the following points.
- The platform allows up to 20 people per group video call
- 95% of all communications on Viber are text messages
- Roughly 1.5 million photos are exchanged on Viber every 60 seconds
- Based on data taken from 2020, almost 3% of U.S. residents use Viber
- In recent years, there has been a 10% increase in the construction of group chats
Those who are looking to keep in touch with friends and family all over the world rely on Viber to do so. Now, let’s take a look at how Viber runs as a business and how it navigates a somewhat saturated market filled with competitors.
(EnterpriseAppsToday)
Breaking Down the Viber Business Model
Over the years, Viber has gone through many changes to not only stay afloat but become a dominant force in its market.
There are many other applications that came before it that offer similar services. Nevertheless, Viber has continued to push through and rise to a user base compiled of over one billion people.
Below, you’ll find a handful of statistics related to Viber’s business actions.
6. Let’s Take a Look at Revenue
Roughly 20% of Viber’s revenue model comes from ads.
This isn’t a foreign concept for any application, and one could argue that it’s necessary for some. In-app ad placements can include many different advertisements.
They’re minimal enough that most users don’t mind them, but it has proven to be an effect on Viber’s revenue.
Considering the amount of revenue ads bring in, you can assume that Viber won’t be removing ads any time soon.
Aside from that, around 40% of the application’s revenue comes from its Business API.
This pertains to aspects like in-app purchases.
The cost of certain in-app purchases is quite minimal for each person.
Of course, once you multiply things by over a billion people, you can expect the app to bring in some pretty good money.
Advertisers also have a choice between different display formats to engage with users in a variety of ways.
Viber offers advertisers the choice to work with Display, Video, or Native ad styles, each serving a unique purpose and viewing experience.
(EnterpriseAppsToday)
7. Viber Supports Major Operating Systems
It doesn’t matter what kind of device you’re working with; Viber works with iOS, Android, Mac, and PC devices.
This is another factor that plays into the app’s popularity and usability among different types of users.
One thing that’s important to note is that users will need the mobile app version to be able to download the desktop version of Viber.
Aside from that, you can swap between your smartphone, desktop computer, laptop, or tablet with ease.
(EnterpriseAppsToday)
8. Accessibility Through Language
With a thorough understanding of their diverse user base, Viber has made the application available in over 40 languages.
This immediately broadens its market to many different places in the world as more and more people adopt its services.
You can expect that, as the app continues to grow, more languages could be added down the road.
A lot of this comes down to demographics and user demand.
For now, 40+ languages cover what their user base needs.
Another way Viber keeps so many users engaged is by promising a system that’s secure from top to bottom at all times.
(EnterpriseAppsToday)
9. A Fully Encrypted Experience
By implementing end-to-end encryption, Viber ensures that every message, phone call, shared media, and any other interaction is secure.
The only user information that’s accessible is the age, gender, and IP-based location.
This level of security is necessary for many different reasons.
When you’re trying to connect with an extremely broad range of demographics, you have to ensure everyone feels safe.
So far, it seems Viber has successfully done so, as users, young and older, are freely using the app every day.
(EnterpriseAppsToday/Viber)
10. Tapping into the Demographics
To better understand who uses the Viber app, we can look at demographic statistics, which include many different parts of the world.
Keep in mind each of these statistics was taken from the most recent available data, which ranges from 2019 and beyond.
In Africa alone, there are about 55 million people who use Viber.
This number pretty much doubles when you consider Eastern Europe, as there are an estimated 110 million users in this part of the world.
Although it may be a bit less, only 4% of people in Canada use the app, and only 3% of residents in the U.K. and U.S.
A large portion of the app traffic comes from the Ukraine, accounting for 24.24%.
Another significant demographic for Viber comes from Iraq and Myanmar, where Viber boasts a penetration of 40% to 50% of these communities.
Other interesting demographic statistics include:
- Viber sees a monthly growth of 24% from users in the Philippines
- The app’s second-largest audience base is in Russia, accounting for 18.59% of traffic
- Viber claims a 90% market share in areas such as Greece, Montenegro, Belarus, Bulgaria, and Serbia
Although many people are huge fans of the platform, it doesn’t come without its own set of flaws.
For the most part, regardless of region, most complaints about the application are pretty universal.
To help generalize the information a bit, we’ll take a look at some common issues described by Russian users.
| Issues with Viber | % of Russian Users |
| Lack of Connection | 63% |
| Message Delivery Problems | 32% |
| Status Concerns | 3% |
Issues like status concerns don’t pose too much of a problem.
The same can’t be said about connectivity issues, as that can make using the app quite difficult.
Of course, this is likely a blend of issues with the users’ location and Viber’s service at the moment.
Regardless, Viber seems to have some connectivity concerns with users in different parts of the world.
Next, we’ll review the efforts Viber takes toward marketing its services across the board.
(FinanacesOnline)
11. Statistics on Viber’s Marketing Efforts
Even though Viber has gained a lot of business through word of mouth, marketing is still paramount for the success of the business.
The company doesn’t hold back on pushing its services in hopes of garnering new users and business from other organizations.
Viber markets its service in many different ways, many of which work out well for the company.
One of the most successful stories of Viber’s marketing efforts comes from its World Wildlife Fund chatbot.
The World Wildlife Fund uses Viber to contact its supporters, in addition to finding new donors.
Over time, this chatbot alone garnered 21.5 million interactions from users on Viber.
Other notable marketing statistics include the following:
- 1 in 4 users taps the buy button when they come across product ads
- Viber charges organizations $6,500 per month to send up to 1 million messages per month
- After putting a halt to performance ad fraud, Viber saved 10% on its marketing budget
- $4,500 is the amount chatbot operators spend per month to send up to 500k messages to their audience
Viber marketing efforts have inevitably paid off over time.
The company overtook some of its competitors a long time ago. One example would be when Viber overtook the Line app back in 2014.
This was almost ten years ago when Viber’s monthly active users reached 209 million compared to Line’s 170 million.
(FinancesOnline)
12. Consistently Improving the User Experience
If you take a look at Viber’s history, it’s clear they’re always hard at work to improve the experience for their users.
This may come with ups and downs, but the company has seen improvement in overall satisfaction rates over the years.
One example of this can be found in the collaboration between Viber and Mixpanel.
After working with Mixpanel, Viber improved their user experience, which generated an increase in engagement in multiple areas.
These adjustments to the user experience were aimed at increasing messaging and engagement for all of their users.
In doing so, Viber saw an increase in the following areas.
- +15% increase in overall messages sent
- +10% increase in the creation of group chats
- +9% increase in sharing external sources
Overall, the changes they made with the help of Mixpanel led to exactly what they were looking for, more engagement from their users.
A stellar user experience can go a long way, and any app should understand this for the sake of its users.
(Mixpanel)
Viber Facts You Didn’t Know About
The instant messaging application is extremely active in its market, with various marketing efforts and business collaborations.
Taking this approach not only helps the app grow its user base but it becomes a more respected business by partaking in different communities around the globe.
13. Humanitarian Campaigns
Throughout Viber’s history, the company has linked with The International Federation of Red Cross on more than one occasion.
Recent highlights show that Viber has paired with the organization once more to promote and advocate for a blood donation campaign.
Due to this campaign, the IFRC has brought in roughly 160,000 more members.
(99Firms)
14. Viber’s 2014 Acquisition
Something you may not know is that Viber was acquired by the Japanese company Rakuten back in 2014.
This was a smart move on both sides of the coin, as Viber was growing significantly.
Ever since Rakuten has done a great job at expanding the application and the business to what it’s known for today.
The acquisition went for an estimated $900 million. If you aren’t familiar with Rakuten, it’s one of the largest e-commerce websites in Asia.
All of the developments Viber has gone through in the last ten years is due to Rakuten’s vision.
(99Firms)
15. There’s no limit to Viber’s Growth
The messaging app has always had its eyes set on community.
This can be seen in the limitation (or lack thereof) of its users. In Viber groups, you can have up to 250 members.
When taking a look at Viber communities, you won’t find any limitation on the number of members at all.
It’s important to note that groups and communities don’t come with end-to-end encryption, so they may pose more security risks than other parts of the application.
(99Firms)
Final Thoughts
Viber is clearly one of the biggest instant messaging apps in the world, but it didn’t get there overnight.
More and more people are discovering the app as time passes, and these statistics show the company is in it for the long haul.
Between personal and business use, Vibers’ use cases and integrations will continue to expand as it continues to bring in more users.
In this article, you’re offered a comprehensive breakdown of numerous Viber statistics for 2025, which display that the company is a force to be reckoned with in its market.