It doesn’t take a rocket scientist to see that SEO is one of the most important aspects of any website.
If you don’t have a good ranking, attracting new visitors or driving sales will be much harder.
SEO matters so much because it allows your site to be found by the right people, who are most likely to convert into customers.
Some people think they can just throw up a few pages on their site and expect everyone worldwide to find them through Google.
That kind of thinking isn’t going to cut it these days, as there are millions upon millions of websites online competing for attention.
You need an edge over your competitors if you want conversions, and an appealing website is one of the ways to do that.
Importance Of Website Themes In SEO
Themes can be a huge asset to your website. They can make a big difference in SEO, user experience, and conversion rates.
Let’s take a look at how:
- A good theme will help improve your site’s overall quality by making it more attractive and user-friendly. This will make users more likely to stay on the site longer and return later on when they need another product or service from you.
- It also helps with search engine optimization because themes are coded with keywords relevant to what you’re selling or providing.
Having these kinds of phrases included throughout all design aspects, including titles, headings, alt tags, body text, etc., ensures higher rankings when people search those terms through Google or Bing. Alt tags are extremely useful in SEO, as you can include keywords.
Optimizing site structure and other aspects comes under Technical Search Engine Optimization (SEO).
You can easily find many technical SEO providers with a simple Google search.
To find the right one among them, you can read their reviews. Reading testimonials is one of the best ways to determine the service provider’s expertise.
Most clients leave reviews about their experience with service providers. For instance, many past customers have left testimonials on Peter Rota’s SEO company’s website.
One of the reviews read that the client has nothing but good things to say about Peter Rota after working with him on several occasions.
How SEO Experts Can Help You Improve Website SEO Scores
SEO experts can help you improve your website’s SEO scores, organic traffic, and conversion rate.
SEO experts are trained to identify opportunities for improving a website’s ranking in search engines by making it easier for Google and other search engines to crawl and index the site’s content.
For example, if you have too many duplicate pages on your site or no XML sitemaps, an expert might recommend adding those things so that Google knows where all the pages are on your site. This improves crawlability, which will lead to better indexation over time.
However, it is also advised not to have a lot of URLs on your sitemap to avoid making it overcrowded.
According to HubSpot, a sitemap should have a maximum of 50,000 URLs. Adding more than that can make your sitemap look complicated.
Factors To Consider In Website Themes For SEO
The first step to improving your website’s SEO is to choose a theme. Themes can be used to create responsive and mobile-friendly websites, which is important for users and search engines.
Themes also allow you to customize the look of your site, which can help increase user engagement with your brand.
For example, suppose you want people who visit your site from their mobile devices or tablets to view content without any problems.
In that case, choosing a theme with responsive design will ensure this happens effortlessly.
Page Speed
As you know, page speed is a factor in SEO. If your website takes too long to load, visitors are likely to leave before they can even read the content on your pages.
This is especially true when dealing with mobile users who want instant access to information and don’t want to wait for pages that take forever to load.
To improve your site’s performance, there are some steps you can take:
Use A Content Delivery Network (CDN):
A CDN serves up images from multiple servers worldwide so that users get them faster than if all of those images were coming directly from one server at your office or business location. The global market for the same is all set to hit $105.55 billion by 2032.
Compress Images
Images often contain lots of unnecessary bytes that don’t affect how they look but do add up when it comes time for browsers like Chrome or Firefox to download them over the internet connection between their computer and yours.
Compression programs like TinyPNG will reduce those extra bytes by shrinking down files without sacrificing quality much at all.
Mobile Responsiveness
Mobile responsiveness is a factor to consider when choosing a website theme for SEO.
Does your site’s design look good on mobile? It should be because Google now ranks sites higher in search results if mobile-friendly.
To test your site’s mobile responsiveness, open your site’s backend manager and check for how your site appears on mobile.
You can also open any mobile responsiveness website checker and run your website through it.
If you get an error message saying the page isn’t optimized for mobile devices, it’s not responsive enough.
Structured Data
Structured data can be a factor when choosing a website theme for SEO. Structured data helps search engines understand your content, which can lead to higher rankings on SERPs.
It also enables you to stand out by adding information about your business or product that users might find helpful.
Structured data comes in two flavors, microdata and schema markup. Microdata provides more granular information than schema markup, but it’s also more challenging to implement correctly because it depends on how well you understand HTML5 tags.
Schema markup is simpler because it uses existing HTML tags on the page; you don’t need special coding skills.
Navigation and layout are two factors to consider when choosing a website theme for SEO.
Navigation is a critical factor in user experience, so it should be easy to use and understand.
The navigation should also be consistent across all site pages, which can help users feel like they’re still in the same place when they move from one page of your site to another.
The best way for users to find your site’s navigation is through search engines or social media posts, and both require strong content that speaks directly about what it offers visitors.
Conclusion
We hope this article has given you a better understanding of how website themes impact SEO.
As we’ve seen, many factors can affect your site’s ranking in search engines, and one of those factors is the design or layout of the site itself.
If you want your business to reach more people online, you should consider investing in a theme that will help improve its search engine optimization score. After all, who doesn’t want more customers?