Today we can observe the growing interest of people in supporting their health, both physical and mental, which is undoubtedly a very positive trend.
People who represent different age groups are ready to invest their time and money in keeping fit. However, let’s admit that boring monotonous training sessions are definitely not what can inspire us.
Consumers today are spoiled with innovative ideas and advanced solutions. That’s why if you are thinking about launching a tech project for the fitness industry, you should try to stay creative and make user convenience your top priority.
In 2023, the revenue in the fitness app market is around $5 billion. It is already a rather high figure but according to experts who study this market, the revenue will continue increasing in the future and it is highly likely that in 2028, it will be over $10 billion.
This growth indicates that a CAGR will be almost 15% within the indicated period.
Such a tendency can be viewed as a good sign for everyone who is considering the possibility of launching a project for the fitness market.
In this article, we are going to share a couple of ideas for applications that have excellent chances to attract the attention of users.
Online Group Training
There are people who say that individual training doesn’t seem motivating to them and prefer group sessions.
However, it is not always possible to attend the gym in accordance with the group training schedule.
But thanks to modern technologies in general and live streaming solutions in particular you can help people to address this problem.
Applications enriched with live broadcasting functionality allow users to join group sessions online from any location.
Such apps can be used by gyms and sports organizations not only for regular classes but also for various workshops and fitness marathons.
Healthy Meal Apps
Healthy dieting is one of the most important components of a keeping fit strategy. That’s why a lot of people pay a lot of attention to their nutrition.
Nevertheless, for those who have never cared about their diets before, it may seem rather challenging to eat healthy.
And here is one of the points that you can bear in mind while developing your business idea for a fitness app. In this case, you will have several viable options.
The first one is to launch an educational app that will provide access to recipes, recommendations, articles, and various videos that will help users choose the correct products and combine them into delicious dishes that will bring as many benefits to their health as possible.
It will be a great idea to power such an application with AI features that will be able to analyze users’ preferences in order to create personalized menus and tips.
The second option is to create a healthy food delivery app. In this case, you will need to establish cooperation with other businesses like cafes, restaurants, or shops that offer healthy products and meals.
Your app will help users get connected with such businesses, learn more about their offers and prices, and place their orders.
IoT Solutions And Apps For Wearables
Already today wearable devices are used rather widely in the fitness industry. Let’s admit that even those people who do not go in for sports regularly may have smart watches or fitness bracelets.
Among the basic features of such apps, we can name counting of steps, heart rate measuring, as well as estimation of the quality of sleep.
More advanced devices and apps may have various modes for particular physical activities, like swimming, cycling, dancing, etc.
A connected application can analyze the total physical activity of a person, send push notifications when a person is staying at one location without movement for too long, as well as help to track the history of training, the walking (or jogging) distance, routes, etc.
However, if you want to wow your target audience, the functionality of your application should go beyond the standard set of features.
What can we recommend? For example, you can enrich your app with AI tools that will create personalized activity plans for users based on their age, gender, weight, goals, etc.
Or you can offer users consultation services. In this case, you will need to establish cooperation with fitness experts who will analyze the needs of users and provide the required information.
Consultations can be organized via an online chat, phone calls, or video conferences.
Is it a full list of business ideas that deserve your attention in 2024? Definitely not. This list can be much longer.
We’ve mentioned just a couple of ideas that you can use as inspiration for building your own unique project for the fitness market.
The main secret that you should always remember is to create a solution that will closely address the needs of potential users.
It means that market research and audience study should be a comprehensive part of the preparatory step for any project.