Hashtag Statistics

18 Hashtag Statistics in 2023 (Instagram, Twitter & YouTube!)

18 Hashtag Statistics in 2023 (Instagram, Twitter & YouTube!)

Hashtags are a powerful tool for social media marketing.

They can help you reach a wider audience, engage with your followers, and track the success of your campaigns.

If you use social media in 2023, you need these hashtag statistics to learn how to enhance your presence.

Hashtags can help you drive traffic to your website by making it easier for people to find your website when they’re searching for information about your products or services.

Hashtags can help you connect with other users on social media.

By using hashtags that are relevant to your interests, you can find other users who share your interests and start conversations.

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Key Statistics

  • Chris Messina invented and started the hashtag revolution.
  • The first hashtag ever was #barcamp on Twitter.
  • Tweets with hashtags can boost your engagement by 100% over those without hashtags.
  • Using 1 hashtag on Instagram can boost engagement by 29%.
  • 82% of marketers use hashtags on Instagram in their social media marketing efforts.
  • Of the top 50 most popular Instagram hashtags #love is number one.
  • The most popular hashtags on Pinterest are #fashion, #food, #home, #beauty, and #travel.

General Hashtags Statistics in 2023

1. The Concept of Hashtags Came from Chris Messina.

Chris Messina

Chris Messina is a product designer in Silicon Valley.

In 2007, he and a group of his friends who were using Twitter felt that this platform needed a way to organize its content.

At first, Twitter rejected the idea of the hashtag, but it caught on to their surprise. Hashtags are now an organizational staple on social media.

(CNBC. Twitter)

2. The First Hashtag that Was Ever Used Was #barcamp.

The Twitter hashtag that started it all was #barcamp.

The first Twitter hashtag that was posted in August of 2007 said this, “? how do you feel about using # (pound) for groups.

As in #barcamp [msg]??”

(HubSpot, Twitter)

Twitter Hashtag Statistics

Twitter does not have a limit on the number of hashtags you can use in a tweet.

However, using too many hashtags can make your tweet look spammy and can be difficult to read.

It is recommended to use no more than 2 hashtags per tweet.

3. Using Hashtags on Twitter Helps You Achieve Double the Engagement of Those Without.

Studies have shown that businesses that use hashtags on their Twitter posts get twice the engagement over those who don’t use them.

So, not only do hashtags help you organize your content, but it also helps get you more exposure.


4. Tweets with Hashtags Can Boost Your Engagement by 100% Over Those without Hashtags.

Tweets with a relevant contextual hashtag # (official name: octothorpe) symbol can boost engagement by around 100%.

That means you can double your engagement by using Tweets with relevant hashtags.

Hashtags on Twitter are used to organize conversations, identify Twitter user engagements on a specific topic, and to get feedback from users.

(Twitter 2)

5. the Highest Performing Twitter Hashtag Over the Past Two Years Is Crypto.

If you ever wondered about the popularity of cryptocurrency, it’s the number one highest performing hashtag on Twitter and has been for two years.

Second to crypto, influencermarketing is a high performing hashtag, as is womenhistorymonth and blackhistorymonth.

In total, there are 34 high performing hashtags right now.

(HubSpot Blog)

Instagram Hashtag Statistics

Instagram Hashtag

Instagram allows you to use up to 30 hashtags per post. However, it is recommended to use no more than 10-15. 

6. 82% of Marketers Use Hashtags on Instagram in Their Social Media Marketing Efforts.

A recent study by Sprout Social found that 82% of marketers use hashtags in their social media marketing efforts.

The study also found that hashtags can help to increase reach, engagement, and website traffic.


7. Instagram Posts with Hashtags Receive 12.6% More Engagement than Posts without Hashtags.

Instagram is known for its wide and almost excessive use of hashtags. That said, it’s wise to use them sparingly to avoid looking spammy.

However, hashtags on Instagram do work for getting you more exposure, engagement, and visitors to your desired content.

In fact, you can enjoy 12.6% more engagement on a post with a hashtag than those without.

(Neil Schaffer)

8. Of The Top 50 Most Popular Instagram Hashtags Love Is Number One.

Hashtags have a lot of credibility these days when they are used properly and not in excess.

On Instagram, the hashtag love is the most popular in 2023.

Since hashtags can spread awareness, Instagram is literally spreading love. 


Facebook Hashtag Statistics

Facebook Hashtag

There is no limit on the number of hashtags you can use on Facebook, but it is recommended to use no more than 5-10. 

9. You Can Make Your Social Media Campaigns More Consistent by Using Facebook Hashtags.

While Facebook is a social media outlet where you use the idea of “less is more” in terms of hashtag usage, it still helps bring your social media campaigns together as a whole. 

(Publer 2)

10. Hashtag Use on Facebook Can Boost Your Organic Reach.

Hashtag usage on Facebook pales in comparison to Twitter and Instagram, where the most hashtags are used.

However, since your content can be found in search results, hashtags help to boost your organic reach both on Facebook and in search.

(Mari Smith)

11. Hashtags Can Be Used in Any Part of Your Post’s Text on Facebook.

While you mostly see hashtags used at the end of a post, you can use them within your text on Facebook. In fact, it helps to group your theme or topic better in Facebook Groups. 

(Hootsuite Blog)

Pinterest Hashtag Statistics

Pinterest allows you to use up to 20 hashtags per pin, but it is recommended to use no more than 10. 

Related:  10 Cybersecurity Education Statistics in 2023

12. Hashtag Use on Pinterest Was Made Official in 2017.

Pinterest has more ways to organize topics and content than hashtag usage, but you can use hashtags on Pinterest.

In September 2017, Pinterest announced that you can use hashtags in your pins.

It works the same on Pinterest as it does on all social networks, but you also need to use keywords to best results. 

(Pinterest Newsroom)

13. The Most Popular Hashtags on Pinterest Are #fashion, #food, #home, #beauty, and #travel.

It should come as no surprise that the terms fashion, food, home, beauty, and travel are popular hashtags on Pinterest.

After all, these are also some top keywords used across Pinterest marketing campaigns.

(Trending US)

14. Hashtags Are Optional on Pinterest and Unnecessary.

You can use hashtags on Pinterest if you like, but they aren’t necessary to your engagement.

In fact, hashtags are no longer clickable on Pinterest, so they are essentially hidden in your pin descriptions.

The use of specific keywords and Idea Pins are the best practices on Pinterest. 

(Louise Myers)

LinkedIn Hashtag Statistics

You can use hashtags on LinkedIn as long as you keep them to no more than 3 per post.

That said, LinkedIn has no hashtag limit. 

15. LinkedIn Hashtags Can Help You Locate and Connect with Others in Your Industry.

If you want to connect to other professionals in your industry or niche, hashtags on LinkedIn posts can do that for you.

It can help you build your professional network, recruit qualified talent, and build your LinkedIn following

(Hootsuite Blog)

16. LinkedIn Hashtags Add to Your Authority and Credibility.

According to LinkedIn, hashtags add to your authority and credibility when you use them properly.

It’s not advised that you use over 5 to 10 hashtags or you will look spammy.

Even though LinkedIn has no limit on hashtags, using three is the established protocol for best results. 


YouTube Hashtag Statistics

YouTube Hashtags

YouTube hashtagging best practices suggests using 3 to 5 hashtags at most on each video.

Even though you have a limit of 15 hashtags, using more specific and fewer work best.

17. Using Relevant Hashtags on Your YouTube Content Will Likely Boost Your Views.

YouTube’s algorithms require that you have views for your videos to get more exposure.

Using relevant hashtags can increase your views and potentially your subscriber count over time.

Hashtags allow your videos to appear in search results when your hashtags are searched.

(Sprout Social)

18. Some Top Hashtags for YouTube Include YouTube, Vlog, and Music. 

Depending on your content, your hashtags will differ.

For instance, if your content is about music or music-related, music will be your first hashtag.

If you have a vlog, then vlog will be your first hashtag. Gamers will use gaming and the name of the game they are playing as hashtags.

(Tube Authority)


What Are Hashtags?

Hashtags are words or phrases preceded by the hash (#) symbol.

They are used to categorize and group content on social media platforms like Twitter, Instagram, and Facebook. 

When you use a hashtag, your content will be displayed alongside all other content that uses the same hashtag.

Hashtags have become a staple of social media, and they’re not just for celebrities and brands anymore.

Businesses of all sizes are using hashtags to connect with customers, promote their products and services, and drive traffic to their websites.

How Do Hashtags Work?

When you use a hashtag in a social media post, it will allow more people to see your content according to that specific hashtag.

For example, if you post a picture of your new product with the hashtag #newproduct, anyone who searches for that hashtag will see your post.

How Are Hashtags Used?

Here are some of the most common ways brands and businesses use hashtags.

• To create and join conversations, share information, and promote events.
• To measure the social media marketing campaign success.
• To connect with influencers and other key players in your industry.
• To create a sense of community around your brand.
• To generate excitement and anticipation for new products or services.
• To drive sales.
• To improve your search engine ranking.
• To make your social media marketing more effective.

Why Are Hashtags so Widely Used by Brands?

There are several reasons that brands and businesses use hashtags.

Here are three:

For Reaching a wider audience: Hashtags can help you reach people who are not already following you.

When someone searches for a hashtag, your content will appear in the search results.

For Engaging with followers: Hashtags can help you encourage your followers to interact with your content.

When people use your hashtag, you can retweet or reply to their comments.

This helps to keep the conversation going and keeps your content top of mind for your followers.

For tracking the success of campaigns: Hashtags can help you track the success of your social media campaigns.

By tracking the number of times your hashtag is used, you can see how many people are seeing your content and how engaged they are with it.

What Are the Most Popular Hashtags?

The most popular hashtags vary depending on the social media platform and the time of year.

However, some of the most popular hashtags across all platforms include:

#tbt (throwback Thursday)

How Do I Choose the Right Hashtags for My Campaign?

When choosing hashtags for your campaign, you need to consider the following factors:

• The target audience for your campaign
• The goals of your campaign
• The time of year
• The social media platform you are using

Once you have considered these factors, you can start to brainstorm a list of hashtags.

You can use a hashtag research tool like Hashtagify.me to help you find relevant hashtags, the reach of your campaign, and the engagement levels of your audience.

Hashtag How-Tos

How to Use Hashtags Effectively

If you want to use hashtags effectively, there are a few things you need to keep in mind:

Use relevant hashtags: When you’re choosing hashtags, make sure they’re relevant to your content. Using irrelevant hashtags will only make your posts less visible.

Use popular hashtags: Popular hashtags will get your posts seen by more people, but they’re also more competitive.

If you want to use popular hashtags, you need to make sure your content is high-quality and stands out from the crowd.

Use a mix of long-tail and short-tail hashtags: Long-tail hashtags are more specific and less competitive than short-tail hashtags.

If you want to target a specific audience, use long-tail hashtags. If you want to reach a wider audience, use short-tail hashtags.

Use a variety of hashtags: Don’t just use the same hashtags over and over again. Use a variety of hashtags to reach a wider audience.

How to Use Hashtags in Your Business

• If you’re a business, you can use hashtags to:
• Promote your products and services
• Connect with customers
• Drive traffic to your website
• Generate leads
• Increase brand awareness

Here Are a Few Tips for Using Hashtags in Your Business

• Use relevant hashtags.
• Use popular hashtags.
• Use a mix of long-tail and short-tail hashtags.
• Use a variety of hashtags.
• Track your results.


Hashtags are a powerful tool for social media marketing.

By using hashtags, you can reach a wider audience, engage with your followers, and track the success of your campaigns.

If you are not already using hashtags in your social media marketing efforts, I encourage you to start today.

With a little planning and effort, you can use hashtags to help you achieve your marketing goals.

We hope these hashtags statistics for 2023 help you to understand the power of hashtags and how you can use them to improve your social media marketing efforts.


HubSpotHubSpot BlogHootsuite Blog 2
LinkedInNeil SchafferPubler
Publer 2Sprout SocialTrending US
Tube AuthorityTwelve RaysTwitter
Twitter 2EarthWeb
Written by Colin Tan
Colin Tan is a tech entrepreneur and business leader with extensive experience in the technology industry. He is the Co-Founder of several successful tech startups that provide innovative solutions to businesses. Colin has a passion for creating disruptive technologies that can transform industries and drive growth.