Tik Tok has taken the world by storm. There is barely any person who hasn’t heard or tried using Tik Tok at least at one point in their lives. The concept and nature of this app offered something rather new and original to the users. Now, you get to communicate with the world by creating short videos on any topic or theme that you’d like.
Many started using this app for communication. Others started making fun, entertaining videos. Some users, on the contrary, use the platform to educate people about social injustice, cultural aspects, oppression, or other important topics.
Overall, the purposes for using Tik Tok can vary. However, there is one thing that may unite all people on its platform. This is the desire to monetize their presence online. Tik Tok has several promotional methods users and investors can use to gain their profits from their content.
Recently, they have been showing their effectiveness even in comparison to other social media platforms. Are you surprised? Let’s learn more about Tik Tok marketing.
Why TikTok Marketing?
TikTok marketing involves creating engaging and high-converting content on a video-based social media platform. Many advertising agencies offer TikTok marketing as one of their services because of the increasing demand for this platform. But what are the things you need to know about TikTok marketing?
First of all, Tik Tok is a rather young platform with not so much competition happening there. Hence you have higher chances to promote your product and make yourself visible. Also, less competition often means fewer costs for promotion. You don’t have to compete with other similar businesses for channels and influencers.
Next, this young platform also has a rather young audience. For the most part, Tik Tok is very popular among teenagers and young adults in their 20s. Hence, if these age groups are your target audience, you are already winning by promoting your products here instead of other platforms. As a result, you’ll be able to hit more of your target audience without wasting extra money on it. Although, recent years showed that the Tik Tok audience is getting broader with every year.
At last, Tik Tok actually makes product promotion on the app rather easy. It encourages more businesses to hop on board and participate in various special programs, challenges, and other various processes. It also supports various methods of advertisement that are not as strictly regulated as in other types of social media.
The only backlash here is the controversy about data privacy. It’s been said again and again that Tik Tok is a Chinese-owned application that doesn’t comply with basic standards when it comes to data privacy. You can even see some of the politics essays examples that cover cybersecurity.
So, some people prefer to stay off Tik Tok due to the lack of trust in the app and its policies. However, as has been shown before, not many people are actually concerned about their online security that much. So, whether it is a risky decision or not, only time will tell.
How to Use TikTok for Marketing Purposes
So, there are three popular ways you can use this app for product promotion. First, you can create authentic and interesting content. Whether you are a large business or a self-promoting creator or entrepreneur, you can easily use TikTok to attract more customers to your product.
Having a personal channel and uploading more content every now and then will increase awareness about your business and help you catch people’s attention. You can also repost other people’s videos and interact with others on the app.
Content creation matters a lot in TikTok marketing. If you’ve watched some sponsored TikTok videos, you’ll find that they’re mostly entertaining, unique, relatable, and even risky. These are some of the key attributes of viral marketing videos on the platform.
With creativity and social marketing-mindedness, you can create similar videos to reach more people and boost brand awareness. However, you also want to preserve your business’s core values and image. You want to create TikTok content that’s motivational and educational. So, balancing your tactics is crucial to attaining your social media marketing objectives and avoiding going overboard.
Next, you can always collaborate with other creators, whether they are representing other brands or not. You can pick other channels and influencers to work with you on increasing the visibility of your products. However, you can stumble upon some pitfalls here. First, you have to pick those channels carefully. Your collaborator will now be connected to your products.
So, if they are getting in any controversy, then you are also getting some of the dirt on yourself. You don’t want that. Next, you need to be sure that the exposure of your product on the other channel will lead to an increase in sales. Hence, it takes some research.
At last, you can start an advertising campaign. The application offers several options for how users can start advertising their products online. So, first, you can participate in hashtag challenges. The challenges are sponsored, of course.
People who choose to participate in your challenge use the hashtag that you have created. Those who did the best job will be rewarded. Here, you always have a chance to go viral, which will blow up your popularity on the app.
Next, you can create a native ad. Of course, you must make it fun and interesting to watch, since watching your ad is not obligatory. You’ll have to interest your viewers to watch the whole 15 seconds clip. Lastly, you can do the brand takeovers, which is a more expensive version of promotion.
The takeover will happen on the main page of a user. It will have a link to your site. It can appear only once a day, though. So you better make a good ad to be remembered.
TikTok has become one of the most popular social media advertising platforms in today’s digital era. Because you’re now more knowledgeable about the promotion methods to use for TikTok, you can plan your next campaign better. Don’t hesitate to seek a TikTok advertising agency’s help if you’re busy and don’t have time to create and implement a marketing campaign for your business.