In the contemporary world, social media marketing is one of the most effective ways to reach and engage your customers. But to be successful, you need a plan and tools that work for your business.
The importance of social media marketing tools can’t be overstated. They help make social media marketing simpler and even help you save money if you are on a tight budget.
This article contains all the necessary tools that will help you to excel in digital marketing. Let’s dive right into it:
Creatopy
Video ads generate 48% more leads in comparison to static ads. They have a greater impact but, they are harder to produce and execute in comparison to static images.
Since video ads give a higher ROI, it is sensible to focus on them more. However, as a social media marketer, you don’t want to spend most of your time in creating videos.
Creatopy, an online platform that helps you create video ads, does most of the job for you. Adding smooth transitions is easy using this video ads creator. If your ad requires changes, the tool helps you update them in real time.
Video ads are required in multiple sizes according to the requirements of different social media platforms. Creatopy generates designs in multiple sizes.
It also has a stock library from where you can choose videos to be used in your posts or ads – again, helping you save time.
Use different animation widgets and easily insert audio or video using embed codes from YouTube and Vimeo etc.
Additionally, Creatopy helps you collaborate with your team members so that any changes required can be done in real-time.
If you don’t have the budget to invest in producing videos, make use of Creatopy’s free video ads maker.
AdEspresso
Social media marketing is no walk in the park. You need to ask questions such as: is the campaign right for you? How much budget is ideal for this campaign? Should I use Facebook ads or Google ads?
AdEspresso is an A/B testing tool that gives answers to such questions. For instance, you can target the same set of ads to two different audiences. In this way, you learn the type of ads that resonates with each type of audience.
Test out different captions, CTAs and images. Let the analytical results from your ad campaigns help you make campaign decisions easily.
Hootsuite
It is a social media management tool that allows team members to collaborate. The best part about Hootsuite is it brings all the social media accounts to one place.
You only need to remember a single password. Once you log in, you can view all the accounts on the dashboard.
With Hootsuite, assign tasks to team members and create a social media calendar with ease. The tool understands the importance of performance marketing.
As a result, it allows integration with YouTube, Twitter, Facebook and Instagram so that you can analytics from all these major social media platforms.
Apart from letting you gather customer data, it also has a feature called Hootsuite Podium that provides courses.
The courses teach social media marketing and are mainly aimed towards people new to the field. If you wish to upskill your employees or train new ones, then investing in HootSuite might be a bargain.
Missinglttr
The tool allows you to automate the manual and rather monotonous task of posting your content on social media.
You can schedule all your posts beforehand using Missinglttr. But that’s not it. The tool is more than just a scheduling tool!
If your company has a blog section that is used to readily post content on websites, then Missinglttr will scrape content from your blogs and create social media content for you.
Don’t have the budget to hire extra copywriters for social media posts? Use Missinglttr – the much cheaper option. It will create posts and also schedule them.
With it’s weekly reports, you can gauge the performance of your marketing campaigns and improvise accordingly. The tool also a URL shortener for links that can be used to export the posts so that they can be used elsewhere.
Buffer
Many social media marketers prepare their content calendars well in advance. Once you get your posts prepared beforehand and do not want to spend the time saved posting, a scheduling tool comes in handy.
Buffer helps schedule all your social media posts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, and even Instagram stories. It helps to spread out all your posts according to different times and also provides analytics to help track your content’s performance.
Social media influencers like Pinterest influencers can further boost your marketing efforts for consistent outcomes.
Using Buffer, you get all your engagement data in one place. It also has a chrome extension that makes adding content from the web easier. Team members can be added to the tool so that everyone is on the same page when the social media content is being rolled out.
IFTTT
Getting distracted by notifications is something that every social media marketer is aware of. Checking your phone every time it beeps takes a great hit on productivity.
The tool IFTTT stands for: if this, then that – a tool that lets you customize your own set of rules.
For instance, if a reader comments on your Facebook post, you can set out a task to reach out to them via direct message.
Similarly, if your brand gets tagged by influencers, you can collect their names on a Google Doc. This way you have a list of influencers who are aware of your brand and will be more likely to collaborate.
Tasks are triggered and get completed automatically. The application, in other words, creates a whole world of possibilities in how you manage your accounts.
Streamline most of your manual tasks and become more productive by using the application. Most importantly, you aren’t compelled to look at all notifications instantly.
Because you know they are being stored somewhere safe, have a look at the notifications at your own designated time.
Mention
The growth of influencer marketing has been immense. The market grew from $1.7 billion to $9.7 billion from 2016 – 2020. Influencer marketing has great value, but finding the right influencer can be a hassle.
Mention is a tool that helps you find the right influencers. The good part is that it finds the influencers that are already talking about your brand. So, you can reach out to the right influencer almost instantly.
Additionally, with Mention you can know in real-time whenever your brand gets a mention. from The tool allows you to easily respond to people’s comments and mentions.
Sumo
As a marketer, you need to gauge the popularity of your marketing campaign. One way to judge that is by looking at the number of times your post(s) have been shared. With Sumo, keeping track of shares is easy.
The app makes sharing content from your website easy as well. It has social sharing features which makes it easy for people to share on social media.
In addition, Sumo is a tool that let’s you automate your growth process. It is a plugin that can be installed both on WordPress and Shopify.
The setup is fairly simple and it helps in generating leads. Sumo markets itself as helping your subscribers grow in number.
What To Consider When Choosing Social Media Marketing Tools
When selecting social media marketing tools, several factors should guide your decision to ensure they meet your goals, budget, and strategy effectively.
Firstly, assess the features and capabilities offered by the tool, ensuring they align with your requirements, such as scheduling posts, analytics, and ad management. Integration with other platforms and tools is crucial for seamless workflow management.
Consider the tool’s ease of use to minimize training and implementation time. Scalability is essential to accommodate your business’s growth.
Robust analytics and reporting tools generate valuable insights that inform your social media performance.
Evaluate the tool’s cost, including any additional fees for extra features or support, to ensure it fits within your budget.
Adequate customer support options are necessary for addressing any issues promptly. Compliance with security and data protection regulations should be ensured to protect your data and accounts.
Reviews and testimonials from other users offer valuable insights into the tool’s reputation and reliability.
Mobile accessibility is essential for managing social media efforts on the go. Take advantage of trial or demo periods to test the tool’s functionality before committing.
By considering these factors, you can select social media marketing tools that best suit your business needs and drive success in your campaigns.
Wrapping Up
Social media is a place where even big brands find it challenging to stand out and have an impact on their audience.
Unlike conventional advertising, you need to have something special up your sleeve to nail your social media marketing campaigns. The right tool helps you do exactly that.
However, with so many options out there, choosing the right tool can be a hassle. The best way to go about is to focus on one area where you are weak.
For instance, if you want to get into influencer marketing but don’t know where to start, invest in a tool that helps you do that.
Similarly, if you feel that producing videos drains your budget and your time, then use a tool that assists in video creation.
If you are overwhelmed with manual tasks such as responding to the comments of people on your post, then using an automation tool will be the right call.
Although buying yearly subscriptions of tools would save you some money, always start with a free trial of the tool. Once you realize that the tool is adding value for you (and your team), go for the paid subscription.
Remember, solely relying on tools is not wise. As a marketer, keep that creative spark alive, but take help of the right tool to make every social media marketing campaign a success.