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5 Tools That Every Small Business Should Have In 2023

When it comes to running a business, the tools you use will set the path for your business to succeed. It is, however, essential to keep in mind that selecting the right set of tools for your business is not an easy task. If you want to create an efficient workplace environment, you’ll need the right combination of tools to help you.

There are plenty of tools available in the market, and getting one that fits your business is like finding a needle in a haystack. To cut down the research time, we have curated a list of some of the best small business tools in this article. Take a look!

Mailchimp – Email Marketing Tool

It doesn’t matter if you need a simple tool for digital marketing or an advanced solution– Mailchimp can help you with all sorts of email marketing. It is one of the market leaders in the space of email marketing. It should be your go-to tool if you are planning to start an email marketing campaign.

Perfect For: Businesses of all sizes that are aiming to be in constant touch with their prospects and customers.

Unique Features: Email tracking, Audience Management, Content Studio, Smart Recommendation, Campaign Templates, Dynamic Content, Marketing CRM, Segmentation, etc.

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CloudTalk –  Call Center Software

CloudTalk is a voice-over-internet-protocol (VoIP) tool having many features that can help in improving your customer service. It is the best 8×8 alternative that is not only more budget-friendly but also beats 8×8 in almost every department. It is a user-friendly and glitch-free calling system that boosts the performance of your customer support team.

Perfect For: Growing businesses that are aiming to expand beyond local territories.

Unique Features: Call queuing, call recording, call masking (not available in 8×8), smart queues, skill-based routing, IVR, toll-free numbers, porting, etc.

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Google Drive – Document Management Tool

Do you have a small team and don’t have a lot of documents to be managed? If yes, you can simply get away with the free version of Google Drive. It is a document collaboration suite that comes with content storage.

Google Drive is integrated with other Google apps like Docs, Presentations, Sheets, etc. In the free version, you get 15 GB of storage to store anything related to your business. Moreover, this tool can easily be accessed via the Internet across devices, and it has an app available for both android and iOS.

Perfect For: Small, very small, and medium-sized business setups and freelancers.

Unique Features: AI-enabled search, easy integration with other apps like docs, sheets, etc., mobile apps available, team collaboration, drag and drop uploads, View any file type, etc.

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Slack – Communication Tool

Communication makes or breaks many businesses and not just small businesses. It is an essential aspect for all businesses, irrespective of their size. And when it comes to communication, Slack is one of the leading tools as it comes with a lot of valuable features in the free version.

In the free plan, you can search from 10,000 messages, there’s a one-to-one video chat feature, and it can be integrated with at least ten other apps and tools. In the paid version, the number of features increases significantly. It comes with instant feedback, file sharing, searching the communication history, etc.

Perfect For: All Businesses irrespective of their size.

Unique Features: Conduct video and voice calls, Slack integrations, Connect over 2200 apps for added functionalities, Search messages, files, Pin messages, subscribe to RSS feeds, share channels across workspaces, etc.

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Google Analytics – Digital Marketing Tool

When you are a small business, it is essential for you to keep an eye on even a small fluctuation in the number of individuals visiting your website. And when it comes to analyzing and visualizing the traffic of your website, there are not many better tools than Google Analytics. The insights this tool provides can become a critical part of your marketing strategies.

Perfect For: For businesses of all sizes, but especially for small businesses as it is available for free and is easy to use. 

Unique Features: Campaign report management with custom reports feature, track goals, traffic flow visualization, audience reports, etc.

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How to Know if the Tool is Right for Your Business or Not?

You might fall prey to using a lot of irrelevant tools in pursuit of making your workplace productive. From bringing automation to creating stellar graphics– there are tonnes of reasons for using tools. While there’s no doubt that these tools make things quite easy, you should always be careful while choosing them.

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Here are some tips that can help you determine the right tool for your business:

  • In addition to deliverables, identify the needs of your business.
  • Pick a tool that suits both tools.
  • Upgrade to better tools once you reach a milestone.
  • Manage your finances by not taking unnecessary subscriptions.

This brings us to the end of the five best tools that every small business needs. We hope this will make it easier for you to choose the right set of tools for your business.

Written by Alan Taylor
I’m Alan, a technology writer with a decade of experience testing and reviewing software. I’m passionate about providing honest and unbiased reviews to help consumers make informed decisions. With a background in computer science and a talent for simplifying complex concepts, I enjoy exploring new technology trends.