Search engine optimization (SEO) is critical for any business with an online presence. SEO applies not just to websites and blogs but also e-commerce sites and social media platforms. With proper SEO, you’ll struggle to get your content seen by online visitors and will have a hard time getting new leads. Most businesses understand the importance of SEO and are willing to pay agencies to improve and monitor their SEO. But, one thing that isn’t spoken about enough is the use of proxies for SEO. So why are proxies critical in the optimization process?
In this article, we’ll be looking at why proxies should be used for SEO and how they can enable users to get better SEO results. Keep reading to discover why it’s important to use proxies for search engine optimization.
Why Should You Use Proxies For SEO?
Proxies act as intermediaries between the user and the internet. As the middleman, the proxy protects your identity by hiding your IP address and showing the websites you visit a different one from their pool of available IPs.
Proxies not only protect the users’ anonymity, but there are other reasons why they are a vital tool for accurate SEO. The main reason is that Google and other search engines collect your information. By knowing and understanding your search and browsing behaviors, they can make better recommendations when you make a search query.
However, you don’t want personalized results when it comes to SEO. You want to see the results that other users would get so that you have the most accurate representation of your ranking and search results. SEO proxies remove the personalization so that you can see the real results.
Using Proxies To Get Better SEO Results
SEO proxies are a critical part of the optimization process. They can make it possible for you to get more accurate results in a shorter period to start making improvements to boost your search engine optimization efforts. Here are a few ways that proxies can lead to better SEO results.
Scraping SEO Data
Data is the backbone of any successful business and also of SEO. Without accurate SEO data, businesses will not know where to make improvements to raise their rankings. Most web scraping tools, such as Smart Scraper, ParseHub and Octoparse, can easily be connected to your proxy. This means you can collect all the SEO data you need without getting banned by the websites or search engines. With an SEO proxy, you can collect data for:
- Competitor research
- Search engine rank tracking
- Keyword research
- Price monitoring
- Technical SEO
- Site audits
- Content analysis
Monitoring the effectiveness of your SEO comes down to one simple metric, an increase in web traffic. Any improvements to your SEO should reflect an increase in traffic, visibility and sales. Using an SEO proxy allows you to track your keyword rankings without getting blocked. You can even use localized proxies to target different countries if your business operates in different countries.
A complete site audit is necessary if you want to see how your website ranks and identify areas that need improvement. Using an SEO proxy will enable the user to quickly gather all the data from your website in a single location so that you can start evaluating the information.
Staying aware of your competitors is critical for any business. You can monitor your competitors’ most up-to-date and relevant information by using SEO proxies. SEO proxies allow you to collect the following information about your competitors:
- Collect their pages titles and descriptions
- Understand where their focus lies
- Get valuable insights into their content strategy
- See the frequency that they post new content
- Uncover targeted keywords
- Know when they make updates or changes to any pages
Collecting Link Opportunities
Backlinks are an important ranking factor. However, you cannot stuff your content full of links to other pages and expect to rank well. Your backlinks need to be valuable and of high quality. That’s where SEO proxies come in. They can help you build your list of reliable, high-quality backlinks to use in your content.
Boost Local SEO
If you want to boost your local SEO, a good and necessary strategy, it may be difficult if your business is global. By using a localized proxy for the area you’re targeting, you can monitor search rankings for that area and discover improvements that need to be made to rank higher within a specific country.
Managing Social Media
Proxies are necessary for creating and managing multiple social media accounts. Active social media accounts have a big effect on SEO. But, most platforms limit the number of accounts created from a single IP to a handful. Using a rotating proxy makes each new request with a new IP address, making it possible to create and manage multiple accounts without the fear of getting an IP ban.
Proxies are a necessary tool for SEO, but one that’s rarely mentioned. It will be difficult to collect the relevant data without getting banned from various sites without using a proxy. This means that your data will be incomplete and unreliable. Using a proxy gives you the added protection to collect unbiased data without a ban.