Consumer and business use of text messaging has evolved rapidly over the past decade.
The value of messaging has increased as its use has expanded from simple interpersonal communication to regular brand communications with consumers.
As a result of their constant connectivity, consumers are more available and engaged than ever before, creating a golden opportunity for businesses of all sizes.
Text messages outperform other channels like email and phone calls regarding click-through and open rates.
But how many texts are sent per day?
This article will answer this question and look at other vital statistics about texting to show you its massive impact today.
How Many Texts Are Sent Per Day in 2024?
While exploring the specifics of each group would be interesting, the most reliable data can be found in overall averages.
About 27 billion text messages are sent daily around the world, though it can take some time to collect accurate data.
A staggering 81 percent of Americans regularly text, and 97 percent text at least once per week.
It’s safe to say that most of us send several texts daily, whether part of automated systems or private conversations.
People are texting more frequently as smartphone ownership rises across the globe.
It only requires a functioning phone, and given that there are more than 6.5 billion smartphone users worldwide, it is not surprising that texting is still the most popular feature.
While it can be challenging to pinpoint the precise number of texts sent each day, we can track the overall volume of texts sent in the US and how it has grown over time.
Texting is now a necessary component of daily communication, whether for socializing, keeping in touch with loved ones, or communicating at work.
Key Text Messaging Statistics
Nearly every adult in the United States can access a mobile phone with texting capabilities today.
Almost all (98%) text messages are opened, the vast majority (95%) are read and responded to within five minutes, and 90% of customers favor text messages over phone calls.
With respondents of 45%, SMS messaging also outperforms email marketing. Popular messaging apps like Facebook Messenger, WhatsApp, and others compete with built-in texting apps on mobile devices.
In addition, 61% of consumers have sent significantly more texts since the start of the COVID-19 pandemic.
Different age groups send texts at different rates, with people in the 35–44 age range sending 52 on average daily.
Although short message service (SMS) remains the dominant mobile messaging option, app-based messaging is quickly gaining ground.
Nearly half of the world’s population used popular messaging apps like WhatsApp and Facebook in 2021 when the number of people using these services reached three billion.
A recent survey found that 93% of respondents trusted SMS more than emails, despite the latter’s significantly higher spam rate.
Nearly six billion people across the globe will have access to short message service (SMS) technology by 2025, proving that texting is and will continue to be a popular means of communication.
Statistics on Business Texting
The number of texts sent between businesses and customers has skyrocketed in recent years, demonstrating the growing popularity of this communication channel.
Some data on texting in the workplace:
SMS marketing has a much higher click-through rate than other marketing channels, and 48% of customers say they prefer direct communication with businesses through text messages.
Despite the rise of other forms of communication, 62% of consumers have signed up to receive texts from at least one business.
More than half of consumers have unsubscribed from business text messages due to receiving too many alerts per brand, and of those, 56% would be satisfied with receiving just one text message per week.
42% of companies texted their customers, proving that this form of marketing is widely adopted.
Sixty-six percent of customers say they are more likely to purchase from a company that is present on messaging apps.
Even though 78% of customers want the option to text a company, only 48% of those businesses have the infrastructure to do so.
More than half of customers want a response via text message, so many businesses use text message marketing software to meet this demand and grow closer to their customers.
Social Media Texting
Messaging apps are the most widely used form of social media and have become an integral part of our daily lives.
Datareportal’s most recent study shows more than six billion monthly active users across WhatsApp, Messenger by Meta (formerly Facebook Messenger), Instagram, and WeChat.
It claims that a shift in methodology could make social media app usage appear lower in 2023 than in previous years.
Meta’s “family of apps ” dominates social media,” with Facebook nearing three billion monthly users by 2022.
By 2022, WhatsApp had established itself as the dominant OTT messaging app worldwide, reporting daily delivery of around 100 billion messages.
After WhatsApp, the next most popular messaging apps are WeChat (1.3 billion users) and Messenger by Meta (nearly one billion users).
Remarkably, Instagram’s user base will increase from 1.3 billion in October 2020 to over 2 billion in January 2023.
TikTok, Meta’s main rival, has one billion users as of October 2022 and boasts the highest user engagement of any social media platform.
Despite its relatively low profile among messaging platforms, Telegram doubled its monthly active users from 550 million in 2018 to 700 million in 2022.
Overall, messaging apps like WhatsApp and Messenger dominate the market as the most popular means of global communication.
Numbers of Accidents Suffered by Texting
An alarming number of accidents are brought on each year by texting while driving, which has become a common form of driver distraction.
An estimated 1.6 million car accidents in the US are caused by cell phone use each year, with texting and driving accounting for one out of every four collisions.
Each year, this causes 400 fatal crashes and nearly 390,000 injuries.
The risk of crashing is as high as if a driver had four beers in just one hour, according to statistics, which show that texting while driving makes drivers 20 times more likely to crash than those who don’t.
Drivers are distracted by texting while driving for as long as it takes them to cross an entire football field without looking at the road.
Even though there are serious risks, only 31.6% of American drivers know their state’s texting-while-driving regulations.
Nevertheless, compared to the prior year, there has been a 2.2% increase in the awareness of these laws.
In 2021, 16% of motorists admitted to texting while operating a vehicle, with more women than men doing so, according to recent surveys.
There are still a lot of drivers who engage in this risky behavior, despite the 2.2% decrease from the previous year.
Cell phones have turned into a distraction that endangers many lives.
You need to acknowledge that texting while driving is dangerous, and you should make efforts to spread awareness of its risks and adverse effects.
As our reliance on technology increases in our daily lives, these numbers on texting won’t stop growing.
How many texts are sent per day? Different sources claim different, and there is no definite number, but it is certainly more than 20 billion.
As evidence of its significance, consider the fact that every day, billions of texts are sent.
But as people talk about the harmful effects of texting and addiction to our phones, remember positively how vital texting is for keeping in touch with loved ones.
Taking stock of our texting habits can help us recognize the value of technology in maintaining interpersonal relationships.