If you’re in the web3 space, you’re in one of the most vibrant and possibly revolutionary sectors there is. Selling a new technology comes with a variety of challenges, however. You have to explain a brand-new technology to people who may have never heard of it. But it does come with advantages too.
One of them is that there’s still space for competition, and if you have some knowledge of online marketing, you can use it to set yourself apart and build a solid brand. Let’s take a look at some of the top online marketing methods all web3 companies should master.
Influencer Marketing
If you could use only one marketing method to sell your project or product, then it should be influencer marketing. One of the things that make influencer marketing so powerful is that you can cherry-pick audiences and choose an influencer that is perfectly aligned with your product.
If the influencer loves the project, they will spread the word about it and might even mention it later on without you having to pay. This will give your brand a major boost in visibility and will continue paying dividends over time.
You can’t start knocking at people’s doors and asking them if they would recommend your product, however. You can get in touch with a Web3 marketing agency that will do the legwork for you. You can tell them exactly how much you are willing to pay for the exposure and they will match you with the best influencer for your needs, budget, and product. Once this is done, they can manage the relationship between you and the influencer while keeping an eye on results.
Content Marketing
You cannot sell a product in the web3 space without having a solid content marketing strategy. You should constantly be pushing out valuable and highly relevant content to your audience, whether it’s in the form of slides, PDFs, infographics, long and short pieces, or other formats.
Content marketing only works if you showcase your content in the right outlets, so you will either have to start building connections with blog owners and other content publishers or hire a content outreach service.
Make sure that you put a lot of effort into your video marketing strategy too. This is probably the best medium for web3 content as it allows you to explain very complex concepts fast. The internet is faster than ever and you can always take advantage of this. While in the past it was difficult to watch even longer clips, right now you can easily stream even content of several hours.
Creating Limited Edition Content
A very good strategy used by countless businesses for years now has been the creation of e-books. They were very effective and they still are. But, if you want to move to the Web3 world, it is time to adapt. Instead of the e-books, which can be owned by anyone, you can create limited NFT versions. These can be of the content you already had (including e-books) or you can create something completely new.
The fastest option is to create something new and launch it as a limited edition version. However, the new NFT should include some extra things, like podcast episodes, interviews, videos, or other unique content that is valuable for owners. The NFTs you create can be collected, sold, or traded. Also, you can take this to the next level by offering even more to those who collect a series. For instance, you can add new content, product features, and invitations for events only for collectors.
Social Media
Social media is another tool that you have to use to market your project. One of the benefits of social media marketing is that it can be pretty cheap depending on your approach.
If you create the content yourself and manage your social media, then the cost will be minimal, but even hiring someone to handle these tasks will be affordable enough for you to get a good ROI if it’s done correctly.
The goal is to focus on three to four social media platforms, monitor your engagement metrics by using a tool like Hubspot, and diversify the type of content you publish. You also have to focus on the community aspect and be as responsive as possible.
These are the three marketing techniques all web3 companies should master if they want to be successful in the long term. Learn how to use them properly and see if you can find some third-party help if you don’t fully grasp any of them.