Efficient marketing techniques and strategies can help you promote your newer technology business while sticking to a budget.
We have compiled a list of the most efficient ways to increase your customer base and drive traffic to your product.
Get To Know Your Target Audience
Before creating a marketing strategy, you’ll first want to narrow down and pinpoint your target audience.
Once you have an idea of your ideal consumer, you’re sure to find it easier to create content and marketing campaigns that reach them.
Consider your ideal consumer’s most likely age, location, and career type. Think about how to reach your target customer best.
Are they on Facebook or LinkedIn? Do they get their news from nightly TV or their smartphone?
These are all important components that can help you better reach the customer most likely to buy or use your technology.
Educate Consumers On Your Product
One of the biggest barriers to tech company success is a lack of consumer understanding of the product or service.
Customers won’t buy a product they don’t know how to use or aren’t sure they need. Education is key, and the more levels of training that you can offer, the more people you can reach.
FAQs are a great start for customers viewing your website. Explainer videos are even better.
Offering current customers live support or free training on the product can also be helpful in encouraging them to purchase.
Task your own staff or friends to use the product and make a list of things that could be clearer, which can help guide you in creating more informative content.
Create Brand Awareness
Brand awareness is key in any industry. Customers are more likely to purchase or use a product they have heard of, either through their network or brand awareness strategies.
Social media pages, branded content, and physical products are all great ways to improve brand awareness.
Becoming a sponsor of a big tech event in your area helps introduce your brand to others.
Branded gifts, like padfolios with your company logo, offer customers a valuable product while keeping your tech company front and center in their minds.
You can also use these products as free or thank-you gifts to previous customers, who, in turn, may be more willing to recommend your product to others.
These products also become a free source of advertising any time the recipient pulls out their notebook or tablet in public.
Make sure you stock up on branded items because you’re sure to find that your customers love them.
Review The Competition
You can learn a lot from your competition. Review where and how they’re finding customers and users. Use this information to decide what works and what doesn’t.
Consider what customers dislike most about your competition, and use this information to improve your own products or services. Compare both products to find out what makes yours different.
Ramp Up Content
Content marketing is an excellent way to promote brand awareness while also positioning yourself as an industry leader.
Promote your tech company through high-quality, engaging, helpful content. Use your content to build brand awareness and answer users’ most common questions.
Content is also a great way to increase your digital footprint. Create a presence online through social media, review sites, and industry-leading publications.
One of the perks of a content marketing strategy is that you can use it to nurture customers through the different buying stages.
Ramping up your content also gives you the opportunity to benefit from search engine optimization (SEO) techniques.
Researching, identifying, and implementing the keywords your target customer is most likely to search for can help you boost conversions.
You can also use these keywords to understand your target consumer’s most commonly asked questions. Of course, other things also go into your SEO rankings, including website design, content quality, and number of links. User-generated content also helps others trust your brand.
Create An Email List
An email list allows you to continue contacting potential or previous customers. You can use this list to offer discounts or ask for reviews.
An email list also gives you the opportunity to share business news with your current following, including updates to the product or new services your tech company may offer.
Promoting a tech company is similar in many ways to advertising any other business. Rather than promoting a physical product, you’re trying to gain customer trust and increase user numbers.
Creating a target customer and publishing content that answers your consumer’s most commonly asked questions can help you boost brand awareness and increase customer conversions.