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The Key Steps in Setting Up a Website for Your New Business

It’s never been easier to create a business website than it is right now. All a person has to do is pick a website building platform, choose a template, pick a URL, and then hit “publish”. Given this fact, it’s not surprising that there are about 1.7 billion sites on the internet today.

At the same time, building a successful website is still a challenge. Estimates show that over 90% of websites get absolutely no traffic from Google, while an additional 5% of sites get fewer than ten visits per month.

Thankfully, there are ways to avoid becoming a statistic. Business owners who want to build a website that will generate traffic and sales long-term will find the pointers below can greatly increase the odds of success.

Choose the Right Domain Name

A company’s domain name should clearly showcase what the company has to offer. Using the company name itself is a good idea; once you build brand awareness, people will easily associate your site with your company. However, if your company name isn’t available, you will need to pick a name that is in line with your core values, products, and/or services.

One of the main do’s of choosing a domain name is that it should be short and to the point. It should not include cheesy words such as “cheapest”, “best” or “newest”. Do not use hyphens or numbers. If you can obtain a .com domain name, this is ideal; however, domain name endings such as .net, .info, or the letters corresponding to your country of residence may also be suitable.

Decide on a Hosting Provider

A hosting provider should not be confused with a website builder, even though many companies that offer hosting also offer site building services. A site builder provides the tools (i.e., templates, images, etc.) needed to build a site, while a hosting service provides the bandwidth and tools needed so the site can be loaded and viewed online.

A good hosting service will offer scalable services to suit your current and future needs. It will provide a 99.99% uptime guarantee, good customer service, and good cybersecurity features to prevent cyberattacks. A business owner that intends to offer uncommon products or services online should ensure the hosting service can meet the need. Such services may include the ability to restrict access to some portions of a site (as would be the case with a site offering members-only products/services).

Decide How You Will Build the Site

A site should load quickly and be compatible with mobile devices. It should display important information clearly, so people can find what they’re looking for on the site. Call-to-action buttons should be plainly visible, and the site should display contact information such as a business email address, physical address, or phone number. A live chat service is effective if visitors are likely to have questions about the company’s products and services, and an online appointment scheduling service is a must for companies offering services by appointment only.

If the site is an e-commerce store, it should have clear, attractive photos of products from various angles and should include information about each product for sale. It should also offer automatic recommendations of similar products/services for one’s consideration and provide various payment options for a shopper’s convenience.

Figure Out the Website Branding

Branding defines your business. It shows people at a glance the type of products/services you offer. It also shows who you serve and gives insight into your core business values.

Colors have meaning, and it’s important to use them right in order to convey the right message about your business. Red and blue, for instance, convey strength and reliability. Red, orange, and yellow stimulate hunger. Green shows the company offers organic products, natural products, or eco-friendly services. Purple and pink show that a company is catering primarily to a female audience.

It’s also important to choose a font with care. Cursive fonts are ornate and can be ideal for formal, luxurious businesses. A playful font is great for companies catering to families with kids, while capital block letters showcase strength and durability.

Logos also play an important role in branding. An emblem denotes a formal, traditional business. An icon matching the business name or showing what the business does or offers helps potential customers see at a glance what your company is about.

A mascot can be perfect for a family-friendly business but has also been successfully used by other companies such as Vodafone, Mr. Muscle, and Michelin. Wordmark logos (i.e., using the company name as the logo) can be effective as well, especially if the company name is short, easy to remember, and descriptive of what the company does/offers.

Use The Right Themes for Your Niche

Consider your industry and target audience when deciding on a theme for your website. A sleek, modern theme is ideal for tech companies, finance companies, insurance agencies, and other, similar firms.

A theme with a relaxed feel is best for companies that want to convey trustworthiness and reliability and can be ideal for entrepreneurs building a personal brand name and generating income via blogging. A playful theme is in order if the site is geared to parents or to those who are looking for light entertainment. Bear in mind any theme you pick should be responsive, so it can be easily viewed on any device.

Consider Adding Content

Content marketing via blogging is more than 60% more effective than traditional marketing, and it generates three times more leads than paid search. Over 70% of consumers read blog content on their buyer journey and 60% of consumers say they have purchased a product after reading a blog post about it.

Given these facts, it’s clear your business needs not just a website but aloes a regularly updated blog in order to bring in site visitors and drive sales. Create a content plan when setting up a site, make sure your blog page uses the same branding as your website, and post engaging, optimized content regularly.

Optimize Your Website for Search Engines

Even an appealing, well-designed website won’t get visitors unless it is optimized for Google. To create optimized content, start by using keyword tools to identify keywords and key phrases that accurately define your business, products, and services but aren’t overused by competing websites. You’ll want to use these keywords and phrases in title tags, meta tags, on your home page, and in blog posts.

Internal links are also important, as they keep users engaged on your site. Google measures the amount of time a user spends on your site to determine if your site is relevant and useful to your potential customers; the longer people stay on your site, the higher your rank will be for searches related to your keywords. You’ll also want to make sure your site loads quickly as Google (and your customers) gives preference to sites that load without undue delay.


Once you’ve completed the above steps, it’s time to hit the “publish” button. Celebrate your success with a special treat; you’ve worked hard and deserve a reward.

At the same time, bear in mind that creating a winning site is not a one-time job. You’ll want to monitor your site stats regularly to see which keywords or key phrases are bringing in the most site visitors and generating the most sales. You’ll also want to see where most of your site visitors are coming from in order to create content that will appeal to those who have shown the most interest in your site.

Furthermore, you’ll need to update your blog regularly in order to gain (or retain) a good rank in Google. It’s also important to check pages that aren’t getting any traffic to see if there are factors that are keeping people from clicking on links to these pages.

Designing a successful website and brand will take time, research, and hard work. You’ll also need to regularly monitor your site in order to improve pages, add content, and make adaptations to better meet your target audience’s needs. However, the effort you put into your work will pay off as your site brings in a steady stream of traffic, generates sales and stimulates brand loyalty by making it easy for people to engage with your content and share it with others.