Everyone is on Instagram nowadays. Who does not like to ride through the motions of daily life drama posted online?
Not me. We are all living for it!
Instagram found a way to leverage its popularity in helping users make more money on the app through e-commerce.
Have you ever tried Instagram Shopping?
Let’s get into the details: how many people use Instagram Shopping in 2024?
How Many People Use Instagram Shopping in 2024?
First things first, we are addressing the elephant in the room. Exactly how many people use Instagram Shopping?
A consensus of several websites shows 130 million people are currently on Instagram’s e-commerce thrust.
This is a significant chunk of its 1.3 billion daily active users. Simply put, it’s popular.
Instagram ranks fourth among all social media platforms in terms of the number of active users.
That makes it an ideal avenue to grow your brand’s reach if that is the answer you came here for.
But tune in until the end as we will reveal more details about shopping on the app.
Instagram Shopping: When Did It Start?
Instagram Shopping rolled out in its base country, the United States, in early 2018.
At that time, there is no dedicated ‘Shop’ button like we have today.
Users can simply shop through the ‘Explore’ feature or click a product link through Instagram Stories.
During the pilot test, an estimated 90 million users clicked on photos to reveal price tags and product details embedded in shopping posts.
Due to the massive success, Instagram further expanded the initiative to eight other big markets: the United Kingdom, Germany, France, Spain, and Italy in Europe.
Brazil, Australia, and Canada were also among the first to experience the new feature.
How to Sell on Instagram Shopping
Considering the Instagram Shopping user count today, many brands want to jump into it but have no idea where to start.
Well, one important reminder to keep in mind is you need to have a Business or Creator account before you can sell on Instagram.
Aside from this, here are the general guidelines as discussed on Instagram Help Center.
General Guidelines for Instagram Sellers
1. You Have to Be Compliant with The Platform’s Policies.
Instagram is careful when it comes to the observance of its Community Guidelines. Make sure to go through its policies and procedures before starting
2. You Need to Have Your Own Domain.
Instagram requires brands to present details of their websites and complete a domain verification process
3. Location Is Key.
Sadly, Instagram Shopping is not yet available in some locations. Refer to this guide to see the eligible countries for this feature
4. Instagram Checks on Your Trustworthiness.
The platform aims to establish a culture of trust, especially when money matters are involved. You must have an established follower base to qualify for the program
5. Be Real.
Instagram will fact-check the information you provided about your brand. There is no point in lying about your brand. Be authentic and real.
Instagram Shopping Terms You Should Know
Another important factor to never miss out on is familiarizing yourself with the terms.
By this, I mean the Shopping Tags, Collections, and Product Details.
- Shopping Tags – are the tags shown on the product containing important information such as the product name and price
- Collections – are a set of products curated according to themes and categories. These can be new arrivals, seasonal collections, and sale items
- Product Details Page – is a dedicated space to discuss a product’s features, color, sizing, price, and other relevant information that can impact a viewer’s buying decision
Key Statistics About Instagram Shopping
Now that you know how many people use Instagram shopping, how to get into the business, and is familiar with IG Shopping terms, it’s time to get into the statistics.
Is this venture worth your time and effort? Let us see if the numbers can speak for it.
Benefits of Using Instagram Shopping Tools
Here are some of the research-based benefits of using Instagram Shopping and its features.
- 57% of survey participants said Instagram Shopping increased their product’s discoverability
- 50% said it simplified the overall online shopping experience
- 48% noted that Instagram Shopping has allowed them to easily partner with influencers on the platform
- 47% said it opened opportunities for additional revenue streams
- 46% agreed that Instagram Shopping made their advertisements look “more authentic”
Instagram Shopping Tools Marketers Use to their Advantage
- Instagram Shops – 47% of marketers are leveraging this feature to increase sales and raise awareness about their products
- Instagram Live Shopping – 44% of marketers are leveraging this feature to increase sales and raise awareness about their products
- Instagram Feed Post Dedicated for Shopping – 40% of marketers are leveraging this feature to increase sales and raise awareness about their products
- Instagram Guides Shopping – 39% of marketers are leveraging this feature to increase sales and raise awareness about their products
- Shoppable Product Stickers on Instagram Stories – 39% of marketers are leveraging this feature to increase sales and raise awareness about their products
- Instagram Checkout – 38% of marketers are leveraging this feature to increase sales and raise awareness about their products
Instagram Shopping Tools with the Highest Return on Investment
- Instagram Shops – 17% of marketers agree that this feature has the highest return on investment compared to all Instagram Shopping tools
- Instagram Live Shopping – 15% of marketers agree that this feature has the highest return on investment compared to all Instagram Shopping tools
- Instagram Feed Post Dedicated for Shopping – 15% of marketers agree that this feature has the highest return on investment compared to all Instagram Shopping tools
- Instagram Guides Shopping – 14% of marketers agree that this feature has the highest return on investment compared to all Instagram Shopping tools
- Shoppable Product Stickers on Instagram Stories – 13% of marketers agree that this feature has the highest return on investment compared to all Instagram Shopping tools
- Instagram Checkout – 10% of marketers agree that this feature has the highest return on investment compared to all Instagram Shopping tools
Conclusion
130 million people use Instagram Shopping today.
This feature is changing the way brands interact with their customers while on Instagram.
If you are a business aspiring to open your Instagram Shopping account, make sure to follow our guidelines listed above.
This will increase your chances of approval and you will make revenue out of it in no time.