Instagram is one of the most-used social media platforms worldwide.
It ranked fourth in the most popular social networking platforms in terms of monthly active users.
It recorded about 2 billion monthly active users and more than 500 million daily users.
People prefer using this platform since they can easily post, share, and view photos, videos, stories, reels, and live videos.
Among those figures, how many users use Instagram Live, and what age group uses it the most?
This article will give you the answer and other Instagram Live statistics in 2023.
Key Instagram Live Statistics 2023
- More than 1 million famous Instagram users watch Instagram Live videos daily.
- Instagram Live streaming can now be up to four hours from only an hour.
- 13% of marketing companies use Instagram Live as their main marketing tool.
- 67% of Instagram users want a high-quality Instagram Live video when watching live streams.
- 14% of marketers from different brands and marketing companies posted an Instagram Live video in 2021.
- 43% of live video viewers in the US aged 18 to 34 years old use Instagram Live.
- The Instagram Live video with the most number of views was the IG Live of Acun Ilicali, with over 3 million views.
- Most of the users of Instagram Live are from younger generations, especially Gen Zs.
- Instagram Live video is the third most engaging content on Instagram, with 37% engagement.
- 80% of people love watching live video streaming from a brand instead of reading blogs.
Instagram Live Statistics in 2023
Live broadcasting is one of Instagram’s features that reach out to more followers and users since the followers will be notified about the live video.
Research reveals that interactive videos using social networking platforms are more beneficial to the growth of a business.
13% of marketing companies use Instagram Live as their primary marketing tool.
Some users get more engagement when they incorporate questions and answers in their Instagram Live, while others invite their business partners or one of their followers.
Other Features of Instagram Live
With Instagram Live, users can reach out to a wider audience, boost their visibility, and create more engagements.
Do you have an idea how many people use Instagram Live? More than 1 million prominent people use Instagram Live daily.
Famous content creators, celebrities, and artists use this feature to share news, life update, and stories with their followers and announce their future events.
According to statistics, users can now spend up to four hours streaming Instagram Live video.
It used to be limited to only an hour.
How Many Instagram Users Watch Instagram Live Video Streams?
At present, there are approximately 500 Instagram users daily, roughly 100 million users watch Instagram Live within 24 hours, and over a million are prominent users.
Most of them stay on the live stream if the quality of the video is high.
67% mentioned that the quality of the live streaming is the most important factor when going live.
Most of them stop watching within 1 minute and 30 seconds if the quality of the video is low.
Going live on the platform allows the users to chit-chat with their viewers and build a great experience with them.
In this way, users acquire more followers. It will be better if users set a schedule and are prepared before going live.
How Many Live Videos with Marketing Content?
Many people watch Instagram Live since live videos give the latest announcements and reviews about the product or brand.
Approximately 415,000 Instagram Live videos with marketing content were posted in 2021.
28% of marketers use the platform for marketing, and 14% post an Instagram Live.
Percentage of Marketers Who Use Instagram Live Video
In 2021, about 14% of marketers used Instagram when posting live videos with marketing content. It comes after Facebook, with 30%.
Here are the percentages of marketers who use various channels to post live videos in 2021:
- 30% of marketers used Facebook when posting live videos in 2021
- 14% of marketers used Instagram when posting live videos in 2021
- 14% of marketers used YouTube when posting live videos in 2021
- 3% of marketers used LinkedIn when posting live videos in 2021
- 3% of marketers used Twitter when posting live videos in 2021
- 2% of marketers used TikTok when posting live videos in 2021
Instagram Live in the United States
The United States has the second-most Instagram users worldwide. It has more than 143 million users as of January 2023.
Based on statistics, Instagram Live ranked second among the most popular live-streaming platforms in the country.
43% of live streaming viewers in the US aged 18 to 34 years old, use Instagram Live in 2021.
Who is the Most-Viewed Instagram Live Video?
Based on some reports, the most-viewed Instagram Live video was the IG Live of Acun Ilicali on May 25, 2020, with over 3 million views.
His content during his IG Live was about the revelation of new information and changes about “Survivor 2020”, a well-known reality show in Turkey.
Tekashi 6ix9ine’s IG Live on May 8, 2020, holds second place, with 2 million views. His live stream content was about “after being released from prison.”
Who Mostly Uses Instagram Live?
Most of the users of Instagram Live are from younger generations, especially Gen Z since they mostly use social media.
Studies found that college students prefer using Instagram instead of other social networking platforms.
About 26% of Gen Zs and Millennials watched Instagram Live.
According to the video engagement demographics, 70% of social media video engagement comes from the age group between 16 to 24 years old.
64% from ages 25 to 34 years old, and 59% from ages 35 to 44 years old.
Most Engaging Content on Instagram
Instagram Live video is reported to be the third most engaging content on Instagram, with 37% engagement.
Reels are the most engaging content on the platform.
About 66% of Instagram users said that short-form video reels are the most engaging content. Images come next with 61% engagement.
Many people today, including brand marketers, use Instagram to post live videos of different content.
By tapping the “plus icon” below or at the top-right corner of your profile, selecting “Live,” and tapping the “record icon” below, users can start IG Live streaming.
Since 80% of people love watching live video streaming from a brand instead of reading blogs, many marketers and businesses go live every day.
Over a million Instagram users use IG Live daily to watch the live streams of their favorite influencer, celebrity, or brand marketer.
Now you know some of the most interesting Instagram Live statistics in 2023.