Lead generation is vital to keep a business on a positive growth trajectory. In the same vein, companies have realized that it’s impossible to generate leads effectively without a heavy reliance on data.
Furthermore, accessing data has become easy.
From the collection to processing, enrichment, storage, cleaning, etc., numerous tools exist to help businesses maximize data.
However, knowing how to leverage data for lead generation towards business growth is vital beyond the potential efficacy of data and tools available.
Hence, this article looks to help you connect the dot between potentialities and actualized proper use of lead generation data.
What is Data?
Data is an aggregation of information related to a particular entity and its activities within a specified time and platform.
Essentially, as a business, when a new user visits your website, elements like time of visit, pages visited, total session time, etc., are data.
When you have appropriate and adequate data, you understand the user more.
Data gives insight into the user’s behavior, which informs your business, marketing, sales, etc., decisions.
What is Lead Generation?
Lead generation involves all processes designed to attract new users, customers, or prospects to your business or service.
The prospects are then carefully nurtured towards customer status. Lead generation can only be termed ‘effective’ if the prospect buys what you sell.
In today’s business, the quantity of leads seems to take precedence over quality. Such reality is due to the ease with which companies can acquire leads.
Once a person shows interest in your product, putting strategies in place to get them through your sales funnel becomes vital.
The lead generation process summarizes as follows:
- Marketing brings your business to the consciousness of a visitor
- The visitor does something thanks to a “Call to Action” (CTA)
- The visitor gets to a landing page
- The visitor successfully becomes a lead when they drop contact details or do something that makes them reachable in the future.
Several strategies exist for lead generation. However, it’s vital to know that you don’t need to employ all as a business.
Instead, figure out the lead generation strategy that suits your business best.
Strategies for Lead Generation
Lead generation can be your sales team going out to meet new random people. Doing such, however, can be costly and effective for scale.
Owing to this, online lead generation has become a household trend.
Here are common lead generation strategies with the potential to be influenced by data.
Facebook Lead Generation
Facebook has become an incredible marketing tool since its launch. The platform has undergone numerous reiterations to its algorithm to help businesses generate leads at a cost.
Twitter Lead Generation
Twitter is arguably the easiest and best social engagements platform. If your social media team is adept at science, you can generate leads from within a tweet.
LinkedIn Lead Generation
LinkedIn has risen to become an advertising behemoth for corporate organizations. The company taps extensively into a core factor of human life – work.
Prospects are dumping all information about themselves onto the platform. For a business like yours, LinkedIn is a data gold mine.
Benefits of Data in Lead Generation
Data ensures that your business isn’t flying blind in decision-making. With an adept data analyst, you connect the dots of decentralized user behaviors, which can predict future actions.
Having insight into a user’s future behaviors helps your business be proactive. For example, you can drastically improve lead generation results with accurate data.
Summarily, when you have data, you:
- Align the activities of your sales and marketing teams
- Have concrete insight into purchase behaviors
- Identify the best and optimize campaigns
- Execute better lead evaluation
- Enjoy increased leads retention, and subsequently, customer count.
How to Use Data for Effective Lead Generation
Data is everywhere. Hence, only those who use it right benefit immensely from it. In the same vein, numerous lead generation tools exist.
Therefore, you need to sift through the noisy moving parts to maximize what works.
Combining data and lead generation infrastructures becomes efficient and effective when following the tips below.
Use CRM for Lead Scoring.
Lead scoring involves the quantitative qualification of leads. With this process, you are putting a label on leads.
Lead scoring involves using numerical figures to represent a lead’s degree of relevance. The scale of numbers can go from ‘interested’ to ‘ready to buy.’
You can get the data you need to make this grading from your CRM. The CRM database aggregates all past customer behaviors, which gives the insights you need.
Reiterate on Your Data Technology
Technology innovates and improves by the day. Hence, your business needs to reiterate and keep up. Be in tune with the latest technologies.
For instance, Artificial Intelligence has breakthroughs that can make data processing, verification, segmentation, etc., easier. The more updated and accurate your database is, the better.
Get Personal on Leads
No potential customer wants to keep interacting with a robot. The earlier stages of the sales funnel may reek of automation – everyone is getting used to that.
However, as a lead progresses through the funnel, get personal as much as possible.
Let empathy shine through your approaches. Let the customer know they aren’t just another number as much as you can. Design personalized experiences for leads; watch the magic happen.
Lead generation data is more critical than ever. Companies that leverage data most efficiently and effectively win more market share.
Hence, if you’ve not considered it before, ensure you get an expert to optimize your lead generation infrastructure.
Invest in exceptional data use for lead generation to improve sales conversion rates.