Your ranking research result may not be as effective as you want it to be.
Some irrational moves, unneeded focuses, and data inconsistencies might have made your business work insufficient to make the business site rank better…
Or you have yet to discover that your website is the #1 in some niches!
Do not worry and rush to change your strategy from its roots!
This comprehensive rank-tracking guide is your checklist for the ultimate audit that might show you how your business is successful.
So, remember to pinpoint the following whenever you need to track your ranking.
1. Check the Global SERP And Prepare To Focus On Components
Use the best rank tracker to get a comprehensive report on how your business website ranks globally, but also spare an extra hour to look at the other significative components and results.
So, your general SERP might not be as amazing as you and your team want it to be.
Does that mean you failed? No. Yet, that information lets you highlight that you must enhance this and that to get better results.
Hence, conduct an audit to ensure your business website has zero problems with
- Keywords
- Visual content
- Multimedia content
- Texts
- Links
- Website’s structure etc.
2. Focus On Locations
Get a Google map ranking checker to see how your business website’s ranking is doing in some regions.
For instance, you targeted Germany, but your offers were more popular in France. That is still a solid success, and you can continue your business strategy.
You may need to alter it to optimize your products and services for audiences with a sustainable interest in your offers.
Of course, that also means you can optimize advertisement materials for those regions and translate them to make it more convenient for people who reside in countries you might have neglected unintentionally.
Moreover, a good tool lets you get data on specific cities and towns.
For example, you were trying to sell second-hand clothes in the capital, but it turns out that nearby cities have more interest in such offers and want to see the branches of your shop there.
That lets you identify those local golden opportunities and strategically grow your business.
3. Compare Your Rankings To Your Competitors’ Ranking
There is nothing as effective as checking where your competitors rank and how they are doing so you can do better than them.
So, use the best rank tracking tool on the market to get all that data fast and thoroughly. Then, focus on your weak spots and enhance them to get better results than the competition.
Please do not copy your competitors, as your business deserves better than being a replica of what other companies have established.
Their rank-tracking results let you pinpoint niches that need comprehensive coverage, and your business can become the first solution-finder for needs your competitors ignore.
Plus, researching resembling businesses lets you notice where they make mistakes and avoid those without making the same ones.
4. Keyword Research Is Essential, But Many Businesses Do It Wrong
Keyword ranking analytics might give you the exact results you need. Yet, it is essential to conduct proper keyword research first.
After all, you cannot get a positive SEO effect without choosing the most convenient keywords and phrases for your business website.
So, use different tools to determine which words draw the biggest traffic and ensure that those keywords let people continue browsing your site.
But also, try researching every key performance separately. For instance, keywords you prioritize might not let you rank well, but those that seem secondary bring you more results.
Hence, you may alter your keyword strategy and use phrases that boost your visibility in a niche better. Also, remember to check
1.) Keyword Length
Keyword length is essential because that is your specification tool.
That is because general keywords tend to be the categorization component for millions and billions of content pieces, while long keywords let you narrow the category down and find more engaged buyers.
2.) The Use Of Synonymic Keywords
Many keywords resemble each other, but some might be better than others. You should prioritize the most effective key, while synonymic ones can take less room but still help attract additional buyers.
3.) The Competitiveness Of Each Keyword You Wish To Rank High With
High competition keywords mean you need a powerful marketing strategy, as every other business uses them.
4.) KD — Keyword Difficulty
That significative explains how much work it takes to rank well in Google. For instance, a 50KD keyword will be challenging, while an 18KD keyword with a high volume will let you rank well shortly.
5. Desktop And Mobile SERP Checks Are Essential
People use different devices to search for solutions; you cannot let that stop you from promoting your business.
So, when SEO rank-tracking tools let you check keywords and phrases on desktop and mobile, use the opportunity to see where you rank with each of those devices.
That way, you can better understand how people find your content and which device lets them do that more often.
Of course, that also lets you better create content for both user types. When you see that your mobile app does great, but the desktop business site version needs enhancements, you know your next move.
There must be an equilibrium of your work on both versions, but you will have to prioritize one of them sometimes.
Friendly Reminder: One Result Never Works For Several Platforms
Your SERP research for Google might give you amazing ideas. Yet, remember that they work for that particular system and might not be relevant for Bing, Edge, Opera, and other search engines.
Also, that information will not be optimal for your social media strategies, as you have to conduct separate systemic research for all the communication channels you choose and use.
If you can afford only one analytics program, strive to find a versatile one that lets you check SEO results for Google and alternative search engines, YouTube, social media, and other channels without mixing and generalizing that data.
Final Words
Location and keyword ranking analytics and other SEO tools are essential for any business looking to improve its online visibility.
However, using these tools effectively requires understanding their principles and how they work.
It is also necessary to avoid falling into the trap of analyzing too much data and not being able to apply any insights or generalizing it and using it for all goals.
We hope your next SERP research shows that your business site is the #1 in many niches you target! Good luck!