Do you ever use Instagram to post your picturesque photos online?
I’m sure you do since this platform is one of the world’s most popular and most-used social media networks.
To date, it has approximately 1.4 billion monthly active users worldwide.
Aside from posting Instagrammable photos on the platform, many businesses use it to promote their products and services.
If you are using it to promote, you need to know your audience, including their ages.
You may consider questions like “how many teens use Instagram?” “How many working-age use this platform?” “Do the elderly use Instagram?”
Find out the answers in this article.
How Many Teens Use Instagram in 2025?
Instagram is one of the leading social networking sites worldwide.
Most of its users are 18 to 34 years old, accounting for 61.9%.
However, there are also users younger than 18 years old since the platform allows users aged at least 13 years old.
How many teens use Instagram today? According to Statista, among the 1.4 billion Instagram monthly active users worldwide, 8.9% are teens from 13 to 17 years old, while 30.2% are aged 18 to 24 years old.
The United States is the second leading country with the most Instagram users, next to India. It has nearly 160 million Instagram users as of January 2022.
In a survey conducted by Pew Research Center, 62% of teens in the United States are using Instagram in 2022, down from 72% in 2018.
Of the 62%, 10% ‘almost constantly’ visit and use the platform.
Let’s take a look at the age distribution of Instagram users worldwide as of April 2022:
- 8.9% of Instagram users worldwide are 13 to 17 years old as of April 2022
- 30.2% of Instagram users worldwide are 18 to 24 years old as of April 2022
- 31.7% of Instagram users worldwide are 25 to 34 years old as of April 2022
- 15.8% of Instagram users worldwide are 35 to 44 years old as of April 2022
- 7.8% of Instagram users worldwide are 45 to 54 years old as of April 2022
- 3.7% of Instagram users worldwide are 55 to 64 years old as of April 2022
- 2.1% of Instagram users worldwide are 65 years and older as of April 2022
Which Social Media Platforms Do Teens in the United States Use?
The latest survey reveals that Instagram was the third most-used social media site by teens in the United States in 2022. 62% of teens in the country use Instagram, next to YouTube with 95% and TikTok with 67%.
Here is the list of sites teens in the US used in 2022, based on Pew Research:
- 95% of teens in the US used YouTube in 2022
- 67% of teens in the US used TikTok in 2022
- 62% of teens in the US used Instagram in 2022
- 59% of teens in the US used Snapchat in 2022
- 32% of teens in the US used Facebook in 2022
- 23% of teens in the US used Twitter in 2022
- 20% of teens in the US used Twitch in 2022
- 17% of teens in the US used WhatsApp in 2022
- 14% of teens in the US used Reddit in 2022
- 5% of teens in the US used Tumblr in 2022
Instagram Users in the United States by Age Group
Most Instagram users in the United States are Millennials and Generation Z. More than half of the platform users are 18 to 34 years old.
While second to the least were teens aged 13 to 17 years, accounting for 6.2%.
It is quite surprising that there are still older people who are using the platform, accounting for almost 5%.
Below is the breakdown of Instagram users’ ages in the United States as of December 2022:
- 6.2% of Instagram users in the United States are 13 to 17 years old as of December 2022
- 25% of Instagram users in the United States are 18 to 24 years old as of December 2022
- 27.8% of Instagram users in the United States are 25 to 34 years old as of December 2022
- 18.3% of Instagram users in the United States are 35 to 44 years old as of December 2022
- 11.2% of Instagram users in the United States are 45 to 54 years old as of December 2022
- 6.8% of Instagram users in the United States are 55 to 64 years old as of December 2022
- 4.7% of Instagram users in the United States are 65 years and older as of December 2022
Age and Gender Distribution of Instagram Users
Are you a male Instagram user and curious to know what gender are the platform’s big audience?
It’s quite unexpected that more males are using Instagram than females.
Even though females love posting photos on the platform, more males use it often.
Based on Statista, more than half of Instagram users worldwide are 34 years old and younger, and most of them are male.
As of April 2022, male Instagram users aged 25 to 34 were over 17%, while females of the same age were 14.6%.
Male teens aged 13 to 17 years old account for almost 5%, while female teens were 4%.
Here is the age and gender distribution of Instagram users worldwide as of April 2022:
- 4.9% of Instagram users worldwide were male aged 13 to 17 years old, while 4% were female of the same age
- 16.8% of Instagram users worldwide were male aged 18 to 24 years old, while 13.4% were female of the same age
- 17.1% of Instagram users worldwide were male aged 25 to 34 years old, while 14.6% were female of the same age
- 7.7% of Instagram users worldwide were male aged 35 to 44 years old, while 8.1% were female of the same age
- 3.5% of Instagram users worldwide were male aged 45 to 54 years old, while 4.3% were female of the same age
- 1.5% of Instagram users worldwide were male aged 55 to 64 years old, while 2.2% were female of the same age
- 0.9% of Instagram users worldwide were male aged 65 years and older, while 1.2% were female of the same age
Conclusion
This visual platform is one of the most influential and appealing platforms among teens since they can easily view and post photos.
More than 3 out of 5 teens in the US used Instagram in 2022, equivalent to more than 60%.
73% of teen users said that this platform was the brand’s way to reach them for new products and promotions.
This age group feels more confident when they post and share Instagram-worthy photos online.
However, teens need to manage their usage and choose whom they follow on the platform since the feed has a diverse collection of photos and videos.