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How Many Podcasts Are There in the World in 2023?

Podcasts are a very popular form of online content.

Content creators around the world have used this as an opportunity to shape their ideas and release them on popular platforms like Spotify, Google, and Apple podcasts.

You can invite internet celebrities/niche leaders to record a productive talk for your audiences or share your views on various topics, including life, work, spirituality, and more.

Brands also sponsor creators to promote their products during a podcast.

The podcast industry has shown significant growth over the years and has successfully generated billions in revenue.

But there’s one question people often ask: How many podcasts are there in 2023?

How Many Podcasts Are There in the World in 2023?

  • There are over 5 million podcast channels.
  • The podcast industry is expected to have $99.88 billion in valuation by 2028.
  • The average person spends over 7 hours per week listening to podcasts.
  • Spotify has a 31.7% market share in podcasts.

Over 5 million podcast channels exist in 2023. The podcast industry has grown massively over the past few years.

More people have realized the importance of podcasts and started streaming on popular platforms to share their expertise and promote brands.

Today, there are over 5 million podcast channels in the world.

The podcast industry is expected to have $99.88 billion in valuation by 2028.

Based on many statistics and historical data, the podcast industry is expected to have $99.88 billion in valuation by 2028.

This is because many startups are exploring the aspects of the podcast industry and raising funds to create advanced technologies/platforms to provide a streamlined experience to listeners around the

What Are Podcasts?


In simple words, a podcast is an audio program. You record an audio session by yourself or with others and post it on a platform like Spotify or Apple Podcasts.

Millions of people use podcasts as a brand to pass their ideas to the world. Over the years, it has also become a source of passive income for many niche leaders.

The life-transforming aspect of the podcasts makes it popular among the masses.

It institutes itself as a task in a routine and helps people gain knowledge on any topic they want.

Why Should You Start a Podcast?

Well, considering the aspect of reaching millions around the world, everyone who seeks to provide value should start a podcast.

But you must also understand how podcasts benefit content creators.

A Video Alternative and Easy to Create

Whether you are a brand or individual, video marketing of your products/content is critical to growth on any social media platform.

However, you can’t expect results from just posting any video.

You need top-quality visuals paired with crisp audio to make an impact.

While this is critical, most people find it tough to create world-class video content that resonates with the audience.

Podcasts solve this issue by providing a streamlined method of creating content. All you need to do is make sure your audio is clear in the recording.

Highly Converting

Another advantage of podcasts is they are a highly converting form of content.

Podcasts allow the host to pass the most relevant message to the audience.

This means you needn’t beat around the bush before focusing on the main topic.

It helps build trust and listeners value your suggestions. In fact, according to a survey, 63% of the listeners of podcasts purchase the suggested products.


The average person spends over 7 hours per week listening to podcasts.

Podcasts are an easily consumable form of content.

All you need to do is plug in your earphones and start listening on a streaming platform.

Within a few seconds, you can listen to your favorite niche leader sharing their expertise.

This Is why millions of people prefer podcasts and have instituted them in their daily routine.


There you have it. Now, you know how many podcasts there are in 2023.

Podcasts are a great way to produce digestible content with a little effort.

Every day, more people and brands are joining the industry by producing valuable content for the audience.

By the start of 2023, there were over 5 million podcast channels in the world, which are expected to grow in the future significantly. I hope this article helps.


The Podcast HostStatistaHubSpot
Podcast InsightsRoute NoteChartable
RiversideEdison ResearchPodnews
PodnewsNeil PatelMedium
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Written by Colin Tan
Colin Tan is a tech entrepreneur and business leader with extensive experience in the technology industry. He is the Co-Founder of several successful tech startups that provide innovative solutions to businesses. Colin has a passion for creating disruptive technologies that can transform industries and drive growth.