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How Many Emails Does the Average Person Receive per Day in 2023?

Curious to know how many emails does an average person receive per day? This and other interesting facts about email marketing come fresh in this article!
How Many Emails Does the Average Person Receive per Day

Town hall meetings, a takeover of a new CEO, product launches, promos, and many more are communicated through email. 

Just as when the good old was thought to lose sparkle over instant messaging apps, here it is flexing some muscles as one of the most-used communication platforms today.

How many emails does the average person receive per day?

Let’s get right into it. 

How Many Emails Does the Average Person Receive per Day in 2023?

Most websites claim an average person receives 120 emails per day.

While there is “some” truth on this, this number applies to those in a corporate setting.

You know, the CEO messages, bulletin updates, and sales target stuff. All of these work emails add up. 

In reality, the average person sends and receives around 40 emails per day.

Such a number includes product promotions, newsletters and subscriptions, and communication with peers. 

Emailing as an Effective Marketing Tool

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It is also worth saying that the reason why emailing has become popular nowadays is because of its role as an effective marketing tool. 

In 2022, the average email open rate hit a record high. The percentage increased to 21.5% from 3.5% just two years ago.

We get it. Many people admit to checking their emails as the first thing they do upon waking up. 

And upon seeing that bold address in your inbox, meaning the message has not been opened, you always have the urge to click and read through it – maybe it comes with a shopping discount code or even a new work opportunity.

I know you understand the excitement.

Frequency of Sending Emails for Marketers

Since emailing has undeniably taken the world by a storm, marketers are taking advantage of the opportunity to make dough out of it.

Here is the data on how frequently marketers send an email to people in their recipient list for the purpose of promoting an offer:

  • Daily – 13.33% of marketers send emails to promote their products on this frequency
  • Multiple times a week – 13.33% of marketers send emails to promote their products on this frequency
  • Weekly – 33.33% of marketers send emails to promote their products on this frequency
  • Multiple times per month – 26.67% of marketers send emails to promote their products on this frequency
  • Monthly – 13.33% of marketers send emails to promote their products on this frequency

It’s tempting to keep sending promotional emails to let customers know you are running a promotion.

But research proves this can lead to high rates of unsubscription. 

Only less than 20% of customers say they prefer receiving daily emails, while 80% prefer getting only one email a month. 

Number of Emails Sent and Received per Day from 2017 to 2022

A study from Statista shows that the number of emails sent and received per day has consistently grown over a five-year course from 2017 to 2022.

Below is what the survey platform’s findings look like:

  • 2017 – the number of emails sent and received per day was 269.00 billion globally 
  • 2018 – the number of emails sent and received per day was 281.10 billion globally 
  • 2019 – the number of emails sent and received per day was 293.60 billion globally 
  • 2020 – the number of emails sent and received per day was 306.40 billion globally 
  • 2021 – the number of emails sent and received per day was 319.60 billion globally 
  • 2022 – the number of emails sent and received per day was 333.20 billion globally 

Number of Emails Sent and Received per Day from 2023 to 2025

Meanwhile, here is Statista’s projection on how many emails will be sent and received per day from this 2023 until 2025:

  • 2023 – the number of emails to be sent and received per day during the year is forecasted to come to 347.30 billion worldwide
  • 2024 – the number of emails to be sent and received per day during the year is forecasted to come to 361.60 billion worldwide
  • 2025 – the number of emails to be sent and received per day during the year is forecasted to come to 376.40 billion worldwide
Related >  How Many Years Is China Ahead of The US in Technology in 2023?

What is the Best Day to Send an Email?

Knowing when to send an email is critical for any business.

As we pointed out, people can easily click that unsubscribe button when they keep seeing the same emails sent by the same address (especially when they just got through an argument with their partner!). 

According to studies, the best time to send an email for the purpose of getting the highest click-through rate is Tuesday, when all the back-to-work Monday blues had finally worn off.

On the other hand, Monday has the highest open rate of all the days of the week, so choose your fighter wisely.

This is followed by Thursday, so if you are sending two emails for the week, this is the perfect timeline to do it. 

Lastly, Wednesday is also a good time to send emails.

From this study, we can say email marketers should avoid Fridays and weekends on their calendars.

People are just looking forward to a night of drinking or Netflix-and-chill on these dates. 

What Annoys Email Receivers the Most?

Email1 2

Too many emails, poorly-written captions, and many more. Here are some of the factors receivers claim to annoy them the most when receiving emails. 

  • A brand emails them too often – 50% of all survey participants say this reason annoys them the most when receiving emails 
  • Wordy and poorly-written emails – 27% of all survey participants say this reason annoys them the most when receiving emails 
  • Wrong data about the recipient – 24% of all survey participants say this reason annoys them the most when receiving emails 
  • Urging to buy a product that they have already purchased in the past – 20% of all survey participants say this reason annoys them the most when receiving emails 
  • Poor design – 14% of all survey participants say this reason annoys them the most when receiving emails 

The data above screams two things: invest in good content and graphic design! And don’t send emails as often as you do now. Wink!

Conclusion

People working in a corporate setting receive as many as 120 emails a day, while the number for the average email user is 40 emails. 

Emailing has become an effective marketing tool for brands.

Knowing how to take it to your advantage will surely get you the dough.

Sources

Blog HubspotSnov IOStatista
Finances OnlineStatistaThe Guardian
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