Every “ping!” we hear gives us an unexplainable delight. Does the new email contain a promo code?
Or maybe a notification informing you that you can finally avail of that complimentary flight?
Perhaps a rebate?
Whatever that is, the bottom line is we receive many emails every day. Exactly how many emails are sent per day?
Let’s find out!
How Many Emails are Sent per Day in 2024?
According to the data, internet users will collectively send and receive 347.3 billion emails daily in 2023.
This is yet another increase from last year’s 333.20 billion daily emails.
Moreover, this number is a sharp upgrade from pre-pandemic figures, where the number of emails sent daily was below 300 billion at 293.60 billion.
What’s up with the increase? Today, marketers see email as an effective way to communicate with their potential and existing customers.
In fact, a big percentage of businesses claim that email marketing is a fundamental contributor to bettering their sales.
How Many Emails are Sent per Day by Country?
Some countries are bigger fans of emailing than others, and this data on how many emails are sent per day by country proves that.
Take a look at this information detailing the number of emails sent daily per country:
- United States – 9.59 billion emails are sent per day in this country
- Germany – 8.97 billion emails are sent per day in this country
- Austria – 8.74 billion emails are sent per day in this country
- China – 8.70 billion emails are sent per day in this country
- France – 8.63 billion emails are sent per day in this country
- United Kingdom – 8.60 billion emails are sent per day in this country
- Poland – 8.45 billion emails are sent per day in this country
- Russia – 8.37 billion emails are sent per day in this country
- Brazil – 8.32 billion emails are sent per day in this country
- Netherlands – 8.29 billion emails are sent per day in this country
Percentage of Spam Emails Sent by Country
It cannot be denied that a large part of how many emails are sent per day is nothing but trash.
With this, we share with you the data on the total percentage of spam emails sent in every country in the world.
- China – 11.69% of all emails sent in the country are tagged as spam
- United States – 9.04% of all emails sent in the country are tagged as spam
- Germany – 7.17% of all emails sent in the country are tagged as spam
- Vietnam – 6.09% of all emails sent in the country are tagged as spam
- Brazil – 4.87% of all emails sent in the country are tagged as spam
- India – 4.77% of all emails sent in the country are tagged as spam
- Russia – 4.29% of all emails sent in the country are tagged as spam
- France – 3.34% of all emails sent in the country are tagged as spam
- Spain – 2.20% of all emails sent in the country are tagged as spam
- Great Britain – 2.18% of all emails sent in the country are tagged as spam
Marketing Email by Industry
Email is now an essential part of marketing. Still, some industries get better engagements than others.
Take a look at this data detailing the performance of email marketing in terms of open rate, click-through rate, click-to-open rate, and unsubscribe rate per industry.
Advertising and Marketing Industry
- Open rate – 20.5% of emails sent to an email list get opened in this industry
- Click-through rate – 1.8% of recipients click an advertisement or link found on the page against the total number of emails sent
- Click-to-open rate – 9.0% of recipients open the email and click on a link
- Unsubscribe rate – 0.2% of recipients in this industry unsubscribe
Agriculture Industry
- Open rate – 27.3% of emails sent to an email list get opened in this industry
- Click-through rate – 3.4% of recipients click an advertisement or link found on the page against the total number of emails sent
- Click-to-open rate – 12.5% of recipients open the email and click on a link
- Unsubscribe rate – 0.3% of recipients in this industry unsubscribe
Education Industry
- Open rate – 28.5% of emails sent to an email list get opened in this industry
- Click-through rate – 4.4% of recipients click an advertisement or link found on the page against the total number of emails sent
- Click-to-open rate – 15.7% of recipients open the email and click on a link
- Unsubscribe rate – 0.2% of recipients in this industry unsubscribe
Financial Services Industry
- Open rate – 27.1% of emails sent to an email list get opened in this industry
- Click-through rate – 2.4% of recipients click an advertisement or link found on the page against the total number of emails sent
- Click-to-open rate – 10.1% of recipients open the email and click on a link
- Unsubscribe rate – 0.2% of recipients in this industry unsubscribe
Government and Politics
- Open rate – 19.4% of emails sent to an email list get opened in this industry
- Click-through rate – 2.8% of recipients click an advertisement or link found on the page against the total number of emails sent
- Click-to-open rate – 14.3% of recipients open the email and click on a link
- Unsubscribe rate – 0.1% of recipients in this industry unsubscribe
Healthcare Industry
- Open rate – 23.7% of emails sent to an email list get opened in this industry
- Click-through rate – 3.0% of recipients click an advertisement or link found on the page against the total number of emails sent
- Click-to-open rate – 13.4% of recipients open the email and click on a link
- Unsubscribe rate – 0.3% of recipients in this industry unsubscribe
Conclusion
347.33 billion. That is how many emails are sent per day in 2024.
We expect a sharp growth in statistics in the coming years as more people use email as their prime mode of communication.