How Many Companies Use AWS: Market Share and Statistics

How Many Companies Use AWS? Market Share & Statistics in 2023

How Many Companies Use AWS? Market Share & Statistics in 2023

To get a look at the rising prevalence of AWS, we’re going to take a look at how many companies use AWS to aid their business processes.

Amazon AWS comes with a massive list of benefits that help companies make improvements internally and streamline numerous tasks.

Current data shows that 3,246,044 companies currently use AWS, and a majority of these companies reside in the United States.

With over 200 different features to take advantage of, AWS offers cloud technology on a massive scale.

This article will highlight its use across different companies, in addition to data on AWS market share and statistics.

How Many Companies Use AWS? Market Share and Statistics

Key Statistics

  • The market share of Amazon AWS is roughly 40%
  • 3,246,044 companies currently use AWS
  • Retail uses AWS the most out of any industry
  • Over 50% of AWS customers reside in the United States
  • Roughly 81% of companies using AWS are small organizations
  • Data shows that there are 51 Fortune 500 companies that use AWS

AWS Continues to Expand in the Corporate World


There are many reasons as to why AWS has become so popular in recent years.

However, the simple take is that it offers hundreds of services in a much more time and cost-efficient manner than traditional methods.

The cloud services that AWS provides relate to infrastructure tech, IoT, machine learning, and much more.

It’s also heavily customizable, allowing businesses of different sizes and industries to cater it to their specific needs.

Many people enjoy AWS due to its flexible and highly secure cloud computing capabilities.

It’s also built with compliance in mind, in addition to governance services.

Overall the tool supports 98 standards for security and compliance certifications.

For an unfiltered look at how AWS is being adopted in different industries, we’re going to break into the details of AWS statistics and market share.

1. Companies Using Amazon AWS

Millions of companies are using AWS, and although many of them are different sizes, some take a more prominent stance with AWS than others.

In reality, over 3 million companies aren’t necessarily a large number.

This goes to show that AWS has a lot more growth in the pipeline, and adoption of the technology will expand with each passing year.

Some of the small to large companies that use AWS include:

  • Capricornia Newspapers PTY. LTD
  • Futron Inc.
  • John Howell
  • The North Face Inc.

All reputable organizations in their own right, and it shows the diversity in the variety of companies that make use of AWS.

A majority of the companies that use the technology only have one to ten employees and roughly one to ten million dollars in revenue.

The current data collected on the usage of AWS spans nearly eight years, and you’d be surprised at the number of ways companies put AWS to use.

It should also be noted that AWS trumps other cloud platforms and services like Google Cloud Platform, Rackspace, and many others.


2. Taking a Look at Market Share

Considering AWS carries a market share of 40%, there’s a good chance this won’t be surpassed any time soon.

Many competing technologies don’t even come close in regard to market share, and AWS only dominates their field further with each passing year.

This isn’t to say that other similar technologies don’t have their fair share of success, but it’s evident why so many companies are choosing AWS.

Cloud solutions have become a hot topic in recent years for individuals and corporations alike. 

The market also considers many indirect products that play into the ecosystem of cloud solutions.

When you take a look at everything AWS has to offer, you’ll find that it aims to have everything you could possibly need under one roof.

Outside of AWS, you would need to use multiple tools to achieve a certain outcome, whereas with AWS, it’s all in a single interface and customizable as well.


3. Industry Impact of AWS

Among the millions of companies using AWS services, there are a handful of industries that take the cake.

The retail industry blows everyone else out of the water.

However, many other industries aren’t far behind, and many of them focus on very different products and services.

Below, you can review data on the top ten industries using AWS, as well as the number of companies using the tech in each industry.

  • Retail – 57,677
  • Computer software – 51,236
  • Information technology and services – 48,280
  • Construction – 41,666
  • Hospital and healthcare – 39,310
  • Real estate – 29,462
  • Financial services – 28,648
  • Hospitality – 26,876
  • Education management – 24,164
  • Automotive – 23,153

These are simply some of the most relevant examples, but AWS has found its way into a seemingly endless number of unique industries worldwide.

It’s also known that AWS isn’t used in the exact same way across the board, as it comes with many services that may be more viable for one industry than another.


4. Different Services AWS Offers

It’s impossible to list off every service that AWS provides, but there are definitely quite a few that stand out.

Of course, it’s understandable that some services are utilized more often, but a handful of them deserve the spotlight for their innovation alone.

Notable services provided by AWS include the following:

  • Simple Storage
  • DynamoDB
  • CloudFront
  • Elastic Compute Cloud
  • Elastic Block Store
  • Route 53
  • And many others

Each of these caters to a specific use case yet comes with the flexibility needed to adapt to the needs of different users.

They all come with unique features and capabilities, and it should also be highlighted that they come with different price points.


5. Which Countries Use AWS the Most?

It can’t be argued that companies in the United States lead the way in using AWS, but they aren’t the only country who have caught on.

Related:  How Many Websites Use AWS in 2023? (Key Statistics)

Amazon has hard at work to ensure AWS is available to anyone who needs its services, and many other countries see how they could benefit from it.

52% of AWS customers reside in the U.S.; next in line is the United Kingdom, which makes up only 7% of customers.

The top countries using AWS include:

  • United States – 535, 276
  • United Kingdom – 68,255
  • Australia – 44, 189
  • Canada – 43,078
  • Germany – 30,961
  • India – 26,121
  • Netherlands – 19,075
  • Brazil – 17,453
  • France – 14,026
  • Spain – 13,700

There’s clearly a stark difference between the U.S. and other countries in the world, but that isn’t to say adoption rates aren’t rising elsewhere.

Some of this considers the overall interest in the technology and the wide variety of competitors on the market.

Simply put, some businesses and countries in the world haven’t caught onto AWS’ services on a larger scale yet.


6. Companies That Use AWS Based on Revenue

Aside from the number of companies that use AWS, many of them come with a great span in regard to their revenue.

This metric is interesting as it shows the many different sizes of companies that utilize AWS and benefit from its services.

You can get a look at the number of companies associated with different levels of revenue in the list below.

  • $1m to $10m – 373,980
  • $0 to $1m – 275,071
  • $10 to $50m – 77,696
  • $50m to $100m – 18,581
  • $100m to $200m – 11,516
  • $200m to $1b – 12,706
  • $1b or more – 9,225

From another perspective, these numbers show that 81% of users are under $50m in revenue.

This data also tells us that AWS can benefit companies of all different sizes, which highlights why so many types of businesses are adopting it.

However, there’s another data point that provides some insight into the different companies that use AMS.

In the information below, you’ll get a look at numbers related to company size and the number of employees associated with them.


7. Number of Companies Based on Employees

Based on data alone, it’s no secrete that small companies are the dominating force when it comes to using AWS.

This is primarily due to the features associated with AWS, as they can help immensely in terms of business management and growth.

In the same vein, plenty of larger companies use AWS to help streamline their existing processes while making improvements.

Here’s a list containing the number of employees associated with companies that use AWS:

  • 1 to 10 employees – 362,199
  • 10 to 50 employees – 288,488
  • 50 to 200 employees – 178,120
  • 200 to 500 employees 37,664
  • 500 to 1,000 employees – 18,452
  • 1,000 to 5,000 employees – 19,760
  • 5,000 to 10,000 employees – 5,182
  • 10,000 or more employees – 6,272

These numbers may seem relatively small, but AWS is continuously being adopted by many other companies as we speak.

Whereas some people may not need AWS, others simply haven’t learned about everything it has to offer.

Its flexibility and customization are substantial selling points for companies of all sizes. 

The numbers listed in this article provide a lot of good insight into the usage of AWS, but there’s a lot of other important information about why it has become so popular.

What are AWS Instances?

These are virtual servers provided by AWS, which act as a building block for many different aspects of AWS infrastructure.

Companies can customize them and utilize them in an efficient and cost-effective manner.

AWS instances are also a much better solution when compared to traditional servers by far.

Companies can run a variety of workloads with AWS instances, and they come with a range of benefits as well.

Some of these benefits include:

  • Scalability
  • Flexible configuration
  • Computing resources
  • OS support
  • Security
  • And much more

Another reason so many people have found solace in AWS is because of its pricing model.

Traditional servers are known for being quite expensive, but AWS offers a pay-as-you-go business model.

This means companies are only charged for what they use, and this has proven to save organizations a significant amount of money.

Some companies may only use a few instances, whereas others, such as Netflix, are known to use over 100,000 instances.

This information is a good look at how AWS can be scalable to the specific needs of every company. 

Even if there are millions of companies already using AWS, the technology does come with somewhat of a learning curve.

AWS is very different from using and managing traditional servers.

However, cloud technology isn’t necessarily a new concept, but transferring business operations to using AWS can be quite tasking for some companies.


The Future of AWS Adoption


Every bit of data listed in this article is enough proof that AWS is looking to take over its competitors.

AWS already offers a long list of services, but Amazon plans to increase the benefits with new developments over time.

It may take a while to see global, widespread adoption of the technology, but all the signs are there regarding its efficacy.

Another aspect that makes it great is that it can essentially be applied to any industry’s needs, whether it’s for storage, integrations for internal processes, improving customer service, and more. 

The adaptability and flexibility of AWS also make it a viable solution for any size company.

Maybe not so much for individuals, but companies that manage employees and a customer base can apply AWS tools to every facet of their operation.

This particular market definitely comes with many similar tools, but AWS offers features, ease of use, and flexibility that are hard to ignore.

Other companies may offer something similar that comes with its own level of viability, but they don’t even come close to what AWS can deliver.

Final Notes

AWS is still focused on growing and satisfying the needs of its target market.

It’s pretty clear that current users of the product are believers in what it can do, and its rising prevalence is only bringing in more customers.

This article highlights many interesting points on how AWS has grown over the years and how many companies use AWS as a whole. 


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Written by Kelly Indah
I’m the editor at Increditools and a dedicated cybersecurity expert with a robust technical background. With over a decade’s experience in the tech industry, I have worn many hats, from software developer to security analyst.