It’s a known fact that humans are more prone to responding to visual appeal since that is what strikes them first as soon as they view any form of content.
Visual stimulation can go a long way, especially when it comes to creating an emotional appeal for marketing and e-commerce content that’s created.
However, the degree to which you’re able to evoke such emotions depends on the quality of the content and visuals you put out – for instance, a poorly edited photo that’s blurry and unfocused is not going to do much in terms of generating a response, while a well-placed photo that’s in focus and immediately catches the eye can create the response you’re looking for.
In this blog, we’re going to take a look at the power of AI-generated photo enhancements and how you can use this to maximize the emotional response that you want to create when creating marketing content.
What’s more, editing these photos has never been easier or simpler, since you no longer need to spend hours of manpower manually editing each inch of the photo when you have AI to help you out. Without further ado, let’s get started.
1.) Image Retouching Is Natural And Easy
If you want to create a particular emotional response in the viewer, then you need to be able to create the perfect representation of what you’re trying to get them to picture in their mind.
For instance, if you’re displaying the photo of a person who’s representing a corporate brand or legal firm, then you’re going to have to display a photo that looks professional and detailed.
This will help convey a sense of detail, perfectionism, and impeccable quality to a viewer who’s seeing the image and hearing about the brand or company for the very first time.
However, if you display a photo that looks like not much effort has gone into it, then the same feeling will not be evoked.
Instead, people will see the visual as “lazy” and won’t think much of the brand from thereon.
Using a powerful texture generator tool can help you quickly and perfectly create unique backgrounds for products using a variety of source images or use an existing design and get a completely new design inspired by the original version so all your visuals represent the quality service that you’re trying to sell.
2.) Blur Out Or Remove Backgrounds
As much as the subject of the visual is important, so are the background and setting.
Very often, the background may end up looking more overpowering than the subject that’s in the foreground, causing viewers to get distracted and not pay much attention to what they’re supposed to be looking at.
That’s why background blur or removal can come in handy since AI tools allow you to easily fix any background without disturbing the subject of the image.
You can either blur the background so the subject is in focus, remove any additional objects that aren’t adding any value in the background, clear up any visual clutter that you happen to spot, or even remove the background and add in an AI-generated texture or filter to replace it instead.
This way, your visuals will look more enhanced and will also look like graphic art, which in turn will make your brand look futuristic and modern instead of boring.
3.) Fix The Lighting
If there’s one thing about photography, it’s that lighting can affect almost everything.
However, even if your original image has bad lighting, you don’t need to worry anymore because AI-powered tools can now quickly fix that.
You can enhance the photo by altering the lighting, which in turn will change the mood and aesthetic of the image.
This means that you can either make your image look clean, sleek, and perfect, or warm and inviting, depending on the kind of look you want to go for.
What’s more, is that you can also drastically improve the facial features of the models by adding the right lights and shadows along their faces to make them look more contoured and perfect.
4.) Correct Any Color To Make It Stand Out More
Whether you want to tone down on the colors to make your brand look more minimal or add in the right things and colors to make it pop out more – it can all be taken care of online.
Very often, the finished product doesn’t look as perfect as it did during the photo shoot, since a lot can change when images are being edited online to suit a certain aesthetic.
However, this can be easily fixed by either changing the color or making it look more natural by adding the right filters.
You can also go the other way and make the colors look more vibrant since colors can sometimes look a little toned down when you change the format from digital mode to physical printing mode.
This kind of quality and attention to detail will help your visuals stand out, no matter where they are – whether it’s online, on billboards, posters, or leaflets.
It’s never too late to completely redefine your photoshoot, without having to redo the whole process all over again.