We all know Google and have likely used the search engine, but Google offers other services like email, Google Workspace, and more.
The next few paragraphs will discuss Google search statistics that you need to know regarding its products and services.
The Google platform was born in 1997 and has since become the planet’s biggest search engine with more than one billion users.
Besides the free search engine where you can learn virtually anything about anything.
Google offers many free services that you can upgrade to business services via paid subscriptions.
Google also offers Google Analytics, Google Adwords, Google Mobile Phones, Play Store, and more.
Google’s parent company is Alphabet and one of Google’s assets is YouTube.
Alphabet took the number two position among global internet companies in 2021.
There is so much we could write about Google, but we’re going to let these Google statistics inform you.
10 Key Google Search Statistics
- Google experienced 80.2 billion visits in January 2023
- Google ranks number one in the world in visits.
- In 2019, on average, people searched on Google three to four times each day.
- In 2022, the most popular search term on Google was “facebook”.
- Google’s top trending search in 2022 was for the Wordle game.
- The United States uses Google the most at 27.15%.
- Google’s Search index is comprised of more than 100 billion gigabytes and hundreds of billions of pages.
- Google has one billion users across its seven products/services.
- The age group in the United States that most actively uses voice search is among teenagers.
- Among those who use Google Maps, 42% of searchers are seeking local information.
General Google Search Statistics
In this section, we will address some of the most need-to-know searches between 2022 and 2023 that will help marketers get started on fresh marketing strategies.
Also, these statistics should be interesting to all our readers.
1. Google Experienced 80.2 Billion Visits in January 2023.
In January 2023, Google had 80.2 billion visits. In December 2022, Google had 88.3 billion visits, and in November 2022, there were 86.4 billion visits.
Overall, January 2023 saw a decrease of 9.20% in visits. However, search engine visits do fluctuate often.
A downturn of 9.20% doesn’t mean Google is losing its audience or it’s losing its rank of the most visited site in the world.
Google still dominates the globe in visits, searches, etc.
As we continue these statistics, we will see how its various services and products do among its competitors.
(Similarweb)
2. Google Ranks Number One in The World in Visits.
Google does rank first in usage/visits in the world.
In fact, Google Search has a global market share at 84.69%, according to data from January 2023.
Google’s online search engine was the first service it launched to the world.
Since the introduction of Google Search, this company has evolved and developed more products and services to meet the needs of modern consumers.
For instance, its acquisition of YouTube in the last quarter of 2006, which has added to Google’s worldwide dominance.
(Similarweb, Statista 2023)
3. In 2019, on Average, People Searched on Google Three to Four Times Each Day.
The most current data we found about how many Google searches are conducted per person per day came from a Moz Survey in 2019.
According to this survey of 1,400 internet users, 84% of people said they conduct at least three searches per day.
This survey also discovered that age plays a role in how many searches are conducted via Google’s search engine.
For instance, as per the 2019 survey, 80% of the 13 to 21 age demographics used Google search more than three times a day.
In contrast, 60% of survey participants aged 60 and over said they search on Google at the same frequency as those in the 13 to 21 age demographics.
(Moz Survey 2019)
4. In 2022, the Most Popular Search Term on Google Was “Facebook”.
In 2022, the top 10 searched keywords were brand names. Brand names seem to dominate in Google search rankings.
This data doesn’t include trending topics or current event topics searched on Google.
Trending topics and current events are searched for shorter periods and when they are on the minds of people across the globe.
The top 10 google searches of 2022 included facebook, youtube, amazon, weather, walmart, google, wordle, gmail, target, and home depot.
We have these in lower case letters since that’s the most common way people conduct searches.
One search term on Google in 2022 that didn’t involve a brand name was “astronaut”, which ranked at number 52 as one of the most searched terms.
(Siege Media 2022)
5. In The United States, Google’s Top Trending Search in 2022 Was for The Wordle Game.
Trending topics don’t usually make the standard top search lists, but they can make the top trending search topics on Google.
According to Google Trends, “wordle” ranked number one as the most trending topic of 2022.
Likewise, other trending topics that made top rankings across categories of Google search include Ukraine in the News category, Johnny Depp in the People and Actors categories, Novak Djokovic in Athletes, Thor: Love and Thunder in Movies, Euphoria in Television Shows, and Philodendron on Google Lens in houseplants.
Trending searches cover several categories and across all of Google’s search features.
Google Lens, Google Maps, and the standard Google Search Engine are all included.
(Google Trends 2022)
6. The United States Uses Google the Most at 27.15%.
Google ranks number one across the world in usage statistics, but it gets most of that usage from United States residents.
In fact, the United States has a market share of google traffic at 27.15%. India comes in second at 4.47%, which is significantly lower than traffic from the United States.
Even though Google’s core traffic comes from the United States, the world loves Google.
Countries like Brazil (4.34%), the United Kingdom (3.83%), and Japan (3.67%) offer the most traffic after the United States.
While China and Russia use Google, they have their own search engines they use the most, which are Yandex (Russia), and Baidu (China).
(Similarweb)
7. Google’s Search Index Is Comprised of More than 100 Billion Gigabytes and Hundreds of Billions of Pages.
Just like the index of a book found at the end of the book, Google has an index that records every word on every page online.
Once a web page is indexed, it’s added to the entries using all the words used on it.
This is one of the reasons using the proper keywords and phrases and the appropriate number without “keyword stuffing” is so important.
According to Google Search, Google can process hundreds of billions of websites/webpages and other content that is stored in its index to find and generate the most relevant and accurate information for each search.
Google says that their crawler software is one of the main contributors to its delivery of information success.
(Google Search)
8. Google Has One Billion Users Across Its Seven Products/services.
In 2016, Google overcame Apple in value with more than one billion users of its products and/or services.
Since Google doesn’t often share their user counts, we rely on statistics from other sources where experts either estimate or calculate such numbers.
Therefore, the most current figures regarding how many users Google has stands at over one billion.
Gmail crossed the more than one billion user thresholds in 2016 and its other products and services such as the Google Play Store, Maps, YouTube, Chrome, and other assets also crossed the over one billion users’ thresholds.
In May 2015. Good did report that they had 900 million users.
(Popular Science 2016)
9. The Age Group in The United States that Most Actively Uses Voice Search Is Among Teenagers.
In 2014, a study of 1,400 smartphone users revealed that 55% of teenagers use Google’s Mobile Voice technology to search for things.
Also, 76% of all Americans using smartphones feel voice search is perfect for multitasking.
In 2016, research estimated that there would be 200 billion voice searches per month via voice search.
This research also revealed that over half of teens in the United States used voice search daily.
(Bruce Clay 2016, PR Newswire 2014)
10. Among Those Who Use Google Maps, 42% of Searchers Are Seeking Local Information.
Local information about shopping, restaurants, fast food, fuel, attractions, and other local searches are conducted through Maps.
In fact, 42% of those who search Google click on Google Maps results.
In case you’re wondering why this data is important, brands, businesses, and marketers need to know the behaviors of their audiences to create effective marketing strategies.
Knowing that 42% of people click on Maps results in Google is a singularly important element of how to design local campaigns.
(Backlinko)
Google Revenue Statistics
This section will contain data about Google’s revenues.
For instance, how they get revenue and where they get the most revenue.
11. In 2022, Google’s Advertising Revenue Amounted to $224.47 Billion (USD).
It should come as no surprise that Google’s biggest avenue for revenue comes from its ad platform, referred to as Google Ads.
In fact, its search advertising platform is where most of their revenues are received.
Google’s market share across digital markets is 80%. I
n January 2023, Google’s desktop search traffic accounted for 84% of all global desktop traffic.
It’s obvious that Google has almost no competition among digital markets.
The only exceptions come from Japan, China, and Russia where they have their own local search providers.
(Statista 2023 2)
12. Google’s Overall Revenue in 2022 Accounted for $279.8 Billion.
After seeing that $224.47 billion out of the overall $279.8 billion in revenue came from advertising, you can see how it’s the main way Google makes money.
In February 2023, in the United States, Google sites ranked among the most visited multi-platform web properties with a whopping 247.49 million distinct users.
Google’s 61.4% market share among all search engines in the United States also shows its dominance in the digital market.
Google’s parent company, Alphabet Inc was valued at $1.22 trillion (USD) in March 2023.
(Statista 2023)
13. Larry Page and Sergey Brin Are Worth $92.3 Billion and $88.3 Billion, Respectively.
Who are Larry Page and Sergey Brin? These are the two founders of Google.
Page is worth $92.3 billion as of 2022 and Brin $88.3 billion as of 2022.
Larry Page stands at number five on Forbe’s 400 List as of 2021. Sergey Brin is sixth.
This is mentioned in the revenue section because these founders still reap the benefits of profits from Google’s assets.
Page and Brin together still hold 14% of Google’s publicly listed shares and control 56% of voting power among stockholders
Larry Page is currently the seventh richest person in the world. After Page, Sergey Brin ranks ninth as the richest person in the world.
(Investing.com)
14. YouTube Advertising Alone Brought $28.84 Billion to Google’s Revenues in 2021.
Google owns YouTube; therefore, Google also gains the video sharing platform’s revenue.
In 2021, YouTube accounted for $28.84 billion of Google’s revenue, which was an increase of 46% over 2020 revenues.
In 2021, Google’s overall revenue came to $256.74 billion.
So, YouTube may have been a small percentage of said revenues, but it continues to keep on giving to Google and Alphabet, respectively.
In 2021, YouTube achieved 50 million subscribers and continues to grow.
(Investing.com)
15. At the End of 2022, Alphabet Released Its Fiscal Year Revenues, Which Came to $283 Billion.
On February 2, 2023, Alphabet and Google sent in their earnings and revenue reports for the fourth quarter and the fiscal year 2022.
According to the earnings report, this amount accounts for a 10% increase and a “14% in constant currency”, according to Alphabet’s and Google’s CFO, Ruth Porat.
In the final quarter of 2022, Sundar Pichai, Alphabet’s and Google’s CEO, said that combined, Google and Alphabet generated $76 billion.
That figure shows a 1% year-over-year growth.
Pichai also said that they are seeing “great momentum” in Google Pixel devices, Cloud, and YouTube subscriptions.
(SEC 2022)
16. Google Cloud Revenue Contributed $26.23 Billion to The Companies.
Since Google Cloud is a Google asset, and Alphabet is the parent company of Google, Cloud contributed $26.23 billion to the overall revenues of both companies.
According to 2022 data, Alphabet has been investing heavily in Google Cloud to compete with Amazon’s AWS and Microsoft Azure cloud-based services.
The GCP, Google Cloud Platform contributes to computing tools for the development, deployment, and operations on the internet.
It’s mostly used as a service to build and maintain unique applications.
According to Sundar Pinchai, they will continue to invest in Google and its assets.
(Investing.com, Statista 2023 3)
17. YouTube’s 2021 Revenue Contributed 28.8 Billion to Google and Alphabet, Respectively.
YouTube has seen over 30% in revenue growth since 2019.
Remember that in 2006, Google added YouTube to its acquisitions for $1.65 billion, which has more than paid for itself since then.
While YouTube’s revenue contributions to Google came to $28.8 billion in 2021, that figure was a
substantial jump of 46.2% over 2020 annual earnings.
By the second quarter of 2022, YouTube had already generated $7.340 billion.
Venture Beat estimated that if YouTube were separated from the Alphabet assets, “it would be worth between $140 and $300 billion (USD).”
(Investing.com)
18. Google’s Estimate on Profits They Receive per Dollar Spent on Google Ads Comes to $8.
The Google Economic Impact report shows an estimate of $8 in profit per dollar spent on Google Ads.
This data comes from Hal Varian, Google’s chief economist after looking at the cost-per-click activities across a large sample of Google advertisers.
Also, search clicks are believed to be 70% as valuable as ad clicks.
The main idea is that businesses advertising on Google Ads are reaping much more than Google itself.
Aren’t revenue gains from their advertising efforts the main goal for every business?
(Google Economic Impact)
19. Predictions that You Tube May Not Generate the Revenues Google Expected Are Looming.
It’s been reported that YouTube’s ad revenues decreased by 2% for the first time since Google’s acquisition of the platform.
After having massive figures during the global pandemic, YouTube’s revenues have slipped.
Some reports claim that the new Apple privacy changes have played some role in the drop in revenues, but that’s not all.
It’s also thought that the slower growth and decrease in YouTube and overall Google revenues are related to the growth of TikTok.
However, things happen quickly in the social media and video platform markets.
Between the uptake during the pandemic and decrease since, fluctuations should be expected.
(Investor’s Business Daily)
20. As Of 2023, the Net Worth of Google (Alphabet) Is $1148 Billion.
Google is known as the world’s largest and most used search engine as well as the most visited site on the planet.
While it all began in the United States where it has the market share of usage, it’s widely used all over the world.
As Google and Alphabet invest in assets, products, and services, the valuation of the company overall is massive.
While some speculate that there’s been a downturn that will continue in their company, there’s also those who speculate that growth will continue in the coming years.
(CA Knowledge)
Organic and Paid Data
This section will focus on Google’s organic and paid statistics, which are crucial to marketers and overall marketing.
21. Paid Google Search Is 1% More Effective than Organic Search for Driving Revenues.
If you’re into marketing in any way, you know that organic search is wildly effective and has always been the king of Google searches.
Most customers are apt to click on organic links while leaving paid ads unnoticed on Google search.
That said, organic results are known to drive the most traffic, paid search Google Ads generate 1% more revenues.
It’s believed that Google Lens has contributed to this factor.
This is one reason using Google Lens should be given more attention by ecommerce store owners.
(Wolfgang Digital)
22. 90.63% of Website Content Receives No Google Organic Traffic.
In 2020, ahrefs did some research and discovered that almost 91% (90.63%) of all web content was getting no traffic from Google.
That’s a shocking revelation. That means that only 9.37% were getting traffic from Google.
Moreover, results from this research showed that 94.3% of web pages (one out of about two million pages) weren’t getting even one visitor from Google.
It’s understood that with the magnitude of the web, two million web pages is a meager number.
Therefore, after analyzing a much larger segment of web pages and web content, they found that 90.63% of pages receive no organic search traffic from Google.
This proves the importance of having backlinks from authority sites.
(ahrefs blog)
23. Moving up One Rank on Google Will Increase Your CTR (Clickthrough Rate) by 32.3%.
It may be hard to believe that by moving up by one position in page ranking on Google you can raise your CTR by 32.3%, but it’s true.
Of course, this data is subjective and relies on your current position in the ranks.
Therefore, this study shows that the CTR impact of moving up in SERPs isn’t evenly distributed.
For instance, if you’re at number six and you move up to number five, you can see a CTR change of 29.3%.
If you’re at number two in Google page ranking, moving up to number one will increase your CTR by 74.5%.
In contrast, if you’re at number 10 on the page, moving up to number nine will show a CTR change of 11.2%.
So, 32.3% is an average of all data related to Google rank and CTR. It does show that you can increase CTR just by moving up one position.
(Backlinko 2022)
24. 53.3% of All Trackable Site Traffic Comes from Organic Google Traffic.
No matter what, organic traffic gets the most clicks on Google.
It’s the biggest digital avenue as well as the leading source of all website traffic.
In fact, organic traffic from Google accounts for 53.3% of all trackable site traffic.
At over 50%, organic traffic from Google means that organic search still dominates all digital channels across all niches and industries.
Paid traffic accounts for about 15%, which means organic traffic rules the digital dominion.
Furthermore, over 75% of all B2B traffic comes from paid and organic searches.
(SEO Inc)
25. 70% to 80% of All Google Searchers Pay No Attention to Paid Ads.
We already mentioned how much more interested people are in organic search results than sponsored, paid ads.
However, 70% to 80% of all searchers ignore paid advertisements and go right to the organic results.
While this data comes from 2019 research results, there has likely been only a slight change in this data.
Organic search results, as have been mentioned, are still dominating the digital search world.
It’s worthy to note that first page results get 95% of all the search engine traffic.
(Endpoint Digital 2019)
Google Desktop and Mobile Statistics
In this section, we will explore the statistics as they relate to desktop and mobile applications.
26. Google Dominates the Desktop Search Engine Market with 86.6%.
In the desktop search engine market, Google dominates compared to other search engines in the market with 86.6% of the market share.
Bing is the closest to Google, yet it only has 6.7% of the desktop search engine market share.
Yahoo is third in line with 2.71% of the market share followed by DuckDuckGo with 0.90% of the search engine market share.
Yandex, Russia’s most used search engine has only 0.64% of the desktop market share.
(StatCounter 2021)
The mobile search engine market share shows Google way out front with a 95.03% market share.
Baidu, China’s favorite search engine has a 1.8% market share Yahoo has a 0.8% search engine market share followed by Yandex at 0.73% and DuckDuckGo at 0.48%.
Google also has the lead in market share at 90.35% among tablet users.
Bing has a 5.6% market share among tablet owners, while Yahoo has a 1.73% share.
DuckDuckGo is also used on tablets and has a 1.06% share with Yandex at 0.54%.
These are all mobile-related statistics.
(StatCounter 2021)
28. 42.63% of Individuals Who Browse the Internet Are Doing so Via Desktop.
Desktop usage for browsing the internet includes desktop computers and laptops.
In 2021, it was estimated that over 38.5 million Google searches occurred each second.
Therefore, we can surmise that 2.31 Google searches per minute occurred through a desktop device in 2021.
That translates to 101.35 billion per month and 1.22 trillion annually.
Besides Google’s search engine market, the Google Chrome browser is widely used with a market share of 80.06 as of 2021.
It reigns over Firefox (6.6%), Edge (5.4%), Safari (3.9%), and Opera (2.3%) market shares by a wide margin.
(StatCounter 2021)
29. During the Global COVID-19 Pandemic, Mobile Google Searches Showed Significant Increases.
March 2021 saw over 90,000 Google searches per second. That translates to 325.65 million searches per hour and 7.81 billion per day.
Moreover, that represents 54.71 billion searches each week, 237.75 billion a month, and 2.85 trillion searches per year on mobile.
An estimated 54.46% of users who browse the internet via mobile devices, nearly 50,000 google searches occurred per second via mobile device. This data takes us to 2.85 million searches each minute, etc.
(StatCounter 2021)
30. Mobile Voice Google Searches Accounted for At Least 45% of All Searches on The Platform in 2021.
Many mobile device users believe it’s faster to speak than to type their searches on Google, especially on mobile devices.
In fact, 45% of global internet users claim to have used voice commands or search features over a 30-day period in 2021.
Voice assistant technology like Google Assistant and Siri were primarily responsible for most of these voice-assisted activities.
Smart speakers are also used but are still not used by more than 1 out of 12 global internet users.
(Datareportal)
FAQs
How Can I Find out How Many Times a Topic Was Searched on Google?
Google Trends will show you a lot of data about trending topics being searched in a variety of categories like movies and television, location, news, and more.
Also, Think with Google offers a lot of data and insights related to search trends.
(Google Trend, Think with Google)
This data is important especially to anyone who markets their brand or business online.
It’s used to enhance and optimize websites to rank higher in search results.
Tools like SemRush also offer search data that can be helpful.
What Is Google Lens and How Many Questions Have Been Asked Through This App?
Google Lens offers a visual experience for searches that allow you to identify a plant or animal, explore local data and restaurant menus, research prices for eBay and resellers, and discover products.
It’s easy to use through the mobile app that allows you to take pictures anywhere and everywhere you go.
Google Lens processes the image you capture and compares it to other images then ranks it based on relevance and similarity. (Google Lens)
As of 2023, over one billion questions have been asked via Google Lens. (Oberlo)
What Is the Most Globally Searched Question on Google?
Interestingly enough, the most searched question on Google across the globe is “How many ounces are in a cup.”
The search volume for this question stands at 3,900,000.
Second to that question is “How many centimeters in an inch?” This question has a monthly search volume of two million.
Conclusion
The Google search statistics we have shared in this article make it obvious that Google dominates the search engine market.
Therefore, if you market anything online, you need to use Google to get noticed.
Not only should you use Google, but you must also be sure to properly utilize keywords and SEO to get on the first page of Google search results.
Besides the popularity of Google’s search feature, Google also has a market share of more than 92% of hosted sites among internet users seeking information.
We have also learned that social media sites are some of the most searched topics, which reveals how relevant and popular video streaming and social media are across the world.
There is much to learn about Google and its assets.
We have shared only the most pertinent and current data we could find online for our readers.
What is out there to learn could fill a library of categorized books from the history of Google to the facts and data about its growth, founders, hierarchy, assets, and more.
As you can now surmise, there is more to Google than just another search engine where you can find new information, learn new things, study a topic, research for work or school, and discover and explore anything and everything.
Google has features and products like Lens, Gmail, Google Workspace, and more to enhance and improve your work, home, and schofol lie in many ways.
No matter who you are, or how you use Google products and services, we hope you have learned something from the statistics about Google that we have provided in this article.