Virtual makeup try-on products have been thriving in multiple domains since the Covid-19 pandemic came into play. E-commerce, retail, cosmetics, social media, and beauty markets have digitized their business-customer communications by providing augmented reality-powered solutions.
They facilitate launching result-driven marketing and ads campaigns, growing user acquisition outcomes, reducing product return rates, and enabling brands to outperform competitors through technology-driven never-seen-before user experiences.
YouCam is a must-watch virtual makeup try-on example released back in 2014 to change the way users try and purchase beauty-related products. The app has successfully dominated the market, having over 1B of downloads around the globe, >50 million monthly active users, and 1.7+ billion virtual try-ons per month.
The solution’s mission is to marry tech and beauty industries to individualize customer shopping experiences with AR-powered virtual-only try-on capabilities. The product’s overwhelming business achievements and numbers stimulate dozens of technology-driven startups and large-scale brands to empower their market-ready or existing applications with built-in virtual try-on technologies.
Still, custom beauty app development is the first thing that comes to mind but it requires high and long-run engagement spending up to 12 months and $150,000 to launch a business-customer balanced solution that the audience will enjoy.
Fortunately, digital makeup SDKs and whit label software are great alternatives to custom app development for both SMBs and large-scale enterprises. They provide pre-made and ready-to-use modules filled with augmented reality-powered virtual try-on features that accelerate the go-to-market (GTM) strategy and enable brands to avoid spending fortunes on building tailor-made ML-based functionalities from scratch.
In case these solutions seem to be investment-worthy alternatives to tailor-made app development, the post will help you figure out whether SDK vs whitelabel software is a better option for your specific business model.
YouCam-Like Virtual Makeup Try-On Apps: Core Features
YouCam is a machine learning and computer vision-based market-thriving application designed to disrupt the beauty industry with cutting-edge face tracking technologies. The product was launched by PerfectCorp – a Taiwan-headquartered virtual try-on product vendor backed with over $100M funding and billion-valued deals.
YouCam adopts facial tracking technologies that scan and locate users’ camera face features to modify them by applying hair and eye coloring, background eraser, real-time makeup, and other pre-built effects.
YouCam’s core features that trailblaze the modern makeup market include:
- Virtual Makeup to test lipstick, eye shadow, foundation, etc.
- Beauty Advisor 1-on-1 to get personalized product recommendations.
- Hair Color Try On to test hair colors.
- AI Skin Diagnostic to assess skin health.
- Virtual Accessories to try on accessories in real-time.
The Taiwan-based virtual try-on provider had a mission to revolutionize business-to-customer relationships by digitizing and individualizing in-store customer shopping experiences. Users no longer need to face no-fit scenarios, and time-consuming home-to-store trips since YouCam’s functionality facilitates real-time virtual makeup-related product try-ons that help it outperform competitors.
If you’re planning to develop and launch a YouCam-like digital product with built-in augmented reality capabilities, custom app development may seem a single viable solution. However, it requires up to a 1-year active project delivery engagement and spending of over $100,000 on functionality design.
Fortunately, the current technology capabilities offer 2 alternatives – software development kits and whitelabel approaches, which accelerate the time-to-market period and help both small-to-medium-sized brands save money on pricey app development initiatives.
So, let’s now discuss what option fits your business model best, diving into a feature-by-feature comparison.
Digital Makeup SDK vs Whitelabel: What Fits Your Business
SDKs are pre-made kits of ready-to-use functionality-based modules that include ready-made AR-powered capabilities that you can easily integrate into your market-ready or existing web or mobile application within days.
Makeup AR SDK by Banuba is a must-watch example of AI-driven and augmented reality-enabled toolkits based on facial detection and tracking technologies. It was designed to help both SMBs and large-scale companies avoid building tailor-made solutions and wasting months and tons of funds on app development.
This way, Banuba’s Makeup AR SDK simplifies the way you can seize the niche-specific market by easily integrating ready-made augmented reality experiences right into your digital product.
The core YouCam-like app features of Banuba’s SDK include (according to the company website):
- Real-time makeover
- Face beautification: skin smoothing, morphing
- Acne removal
- Eye bag removal
- Virtual hair color try on
- Portrait tools for photo and video editing
- Face filters and AR effects.
When You Should Choose Virtual Makeup Try-On SDK
Digital virtual makeup software development kits are a must-have opportunity when you:
- Have in-house technical resources, IT staff, or an outsourced technology partner to integrate pre-made modules and support them further.
- Have your own 3D design departments or an outsourced team to create brand-customized in-app content like makeup looks and AR-powered filters.
- Have an existing web or mobile application and want to avoid spending fortunes of time and funds on pricey and long-run custom app development initiatives.
- Want to build a digital product from scratch.
4 Perks Of Whitelabel Virtual Makeup Try-On Software
- Quick and error-free product launch
- Tried & tested user retention strategies
- No development and support costs as you no longer need to hire tech-savvy teams for development and support initiatives as it’s handled on the vendor’s side
- Mitigated risks as a white label makeup app refer to a tried and tested market-ready functionality designed for tailor-made business needs.
