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A Small Business’s Guide To Creating Viral Promotional Videos

Creating promotional videos is no easy feat. Let alone the added pressure of creating viral promotional videos.

However, achieving this goal is beneficial in your business, as it’ll allow you to attract customers and increase your sales. 

While there’s no one-size-fits-all formula to creating videos that bring in thousands or millions of views, there are tactics and online tools (try a promo video maker!) that’ll help you create buzz through your videos.

Especially for a small business like yours, such should be your top goal.

Despite the inherent challenges and difficulties that come along with creating viral videos, this is achievable with the right strategies.

If you’re interested to know more, check out the points below.

Always Start With A Brief

The first step towards your video production process is starting with a brief, which serves as your business’s promotional video plan.

It serves as the foundation of each video you’ll post. This way, your videos will have a sense of direction and are slated to achieve the intended goals.

Creating a brief begins with drafting a storyboard. Then, insert your key messages, the tone you’ll use, and even the script, if there’s one.

Whether you’re using real individuals in your videos or animated graphics, this brief is definitely a must-have.

Having a brief can help you avoid problems or save money and time along the way, as you’ve already created a set of expectations of what your video should include, the budget, and the style of your promotional video.

Know Your Audience

Knowing your audience is essential, as your promotional videos won’t have a sense of direction if you don’t know who your intended viewers or audience is.

Chances are, rather than go viral, your promotional videos may fall flat.

Thus, when creating your promotional video, be sure you take as much time as you can to get to know your audience.

You need to know what resonates well with them and what will tug on their heartstrings.

With that information, you can grab your audience’s attention in such a way that your content is able to fit perfectly into what they’re looking for online.

With this, there’s a high possibility that they’ll share your video with their family and friends.

Tell A Clear Message

Without a clear message, your audience may have a hard time connecting with the message of your promotional video. Thus, you should be able to tell a clear and concise message. 

To do this, you should be able to define your goal first. For example, is it to promote your company?

Expand your target market? Sell a new product? Once you’ve identified that objective, you can now narrow down the message of your promotional video.

This way, your audience will be able to immediately grasp what your video is trying to say.

Elicit Emotions

If there’s just one reason why some videos go viral and others don’t, it’s because those that do are able to elicit emotions.

Thus, if you want your promotional videos to gain traction, you need to connect with your viewers.

For example, make your audience laugh, feel relaxed, or inspired. That positivity is contagious, and it’s sure to resonate well with your audience on the Internet.

Overall, when you appeal to people’s positive emotions, there’s a higher chance that your promotional video will go viral.

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Keep Your Videos Short

Okay, let’s be real about this fact. No one has the time to go through long videos. Consider the short reels on TikTok and Instagram, for instance.

Even with a few seconds, the popular videos are able to draw attention. 

Likewise, by creating short promotional videos, you’ll be able to tell your message more conveniently and faster. There’s a lesser chance that your audience will get bored and skip your video as well.

Moreover, with the right amount of creativity, these short promotional videos will more likely be shared by your viewers on social media. 

Reach Out To Influencers

Surely as a small business, you can’t afford to pay for expensive celebrities. However, don’t let that dismay you, as you have another option that is just as good: the celebrities of the Internet or the influencers

Nowadays, influencers can make almost anything go viral.

Because they already have a wide social media following and popularity, you’ll be able to gain more traction, obtain potential customers, and eventually increase your sales.


Creating viral promotional videos is challenging due to the competition in the market. However, using the right tips and strategies, it’s not totally impossible.

The guide above will help small businesses like yours come up with viral video content.

Remember to start with a brief, identify your target audience, tell a clear message, elicit emotions, keep your videos short, and reach out to influencers if possible.

Using this guide, your video could become one of those viral content, too.